or apply directly on Crisp Recruit's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 82 days Crisp Recruit's roles stay open a median of 83 days
- Reposted
- No
- Salary listed
- Yes 13% of Crisp Recruit's roles list one
- Ghost-job risk at Crisp Recruit
- high 78 stale, 0 reposted of 78 open
- Hiring momentum
- 100 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-10-25
Measured from postings appearing on and disappearing from Crisp Recruit's own greenhouse board since 2026-08-03. Full hiring picture for Crisp Recruit.
About this role
The Head of Marketing at Tijerina Legal Group will lead the marketing department, managing a seven-figure consumer paid-media budget across various channels including Google Ads, TV, and out-of-home media. This role involves developing media strategies, diagnosing performance issues, and ensuring accountability for results while collaborating with intake leadership to optimize conversion rates. The position requires strong analytical skills and the ability to translate the firm's brand vision into actionable marketing plans.
- benefits
- 3/5
- freshness
- 1/5
- career value
- 4/5
- role clarity
- 5/5
- pay transparency
- 5/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Crisp Recruit as an employer.
What you need
- 8+ years of progressive B2C marketing leadership in a performance-driven environment
- Direct decision-making and results accountability for $1M+ in annual consumer paid media
- Demonstrated ownership of media strategy, allocation, optimization, and acquisition outcomes
- Integrated online/offline campaign experience, including paid search plus at least two of the following: Google LSA, TV, streaming, radio, billboards, or other OOH
- Experience working with intake, a call/contact center, or another high-velocity lead-conversion operation
- Strong financial and analytical fluency across spend, CPC, CPL, qualified-lead rate, conversion rate, CAC/CPA, signed cases, and revenue
Nice to have
- Direct strategy and results accountability for $2M+ in annual consumer paid media
- Experience in personal injury, legal services, healthcare, home services, insurance, or another competitive, high-value B2C acquisition environment
- Experience managing paid search with $150–$1,000+ CPCs and connecting offline media exposure to calls and signed customers
- Experience in a $50M+ high-growth organization and leading teams of 8+ contributors
What you get
- Base salary of $210,000–$240,000
- Performance bonus of 20%–30% tied to media efficiency, acquisition outcomes, operating performance, and growth metrics
- Relocation support
- Direct executive influence
- Path to expanded leadership as the firm scales
Worth weighing
- On-site leadership role in McAllen, TX may not suit remote work preferences
- High accountability for media spend and performance may lead to significant pressure
- The role requires a strong understanding of complex acquisition economics and performance metrics
- Candidates must be comfortable with a fast-paced, high-stakes marketing environment
Summarised from Crisp Recruit's posting. Read the full original.
Listed by Crisp Recruit on their greenhouse job board, last confirmed open on 2026-10-25. PitchMeAI is not the employer.
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