or apply directly on CoLab Software's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 51 days CoLab Software's roles stay open a median of 81 days
- Reposted
- No
- Salary listed
- No 0% of CoLab Software's roles list one
- Ghost-job risk at CoLab Software
- high 28 stale, 3 reposted of 29 open
- Hiring momentum
- 38 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-10-23
Measured from postings appearing on and disappearing from CoLab Software's own greenhouse board since 2026-08-03. Full hiring picture for CoLab Software.
About this role
As the VP of Demand Generation at CoLab, you will lead a 4-person team to enhance and scale the demand generation function. Your responsibilities include overseeing integrated multi-channel marketing programs, managing the demand gen budget, and collaborating closely with Sales to drive pipeline and revenue growth. This role requires both strategic oversight and hands-on involvement, particularly in launching new initiatives like Account-Based Marketing (ABM).
- benefits
- 3/5
- freshness
- 4/5
- career value
- 5/5
- role clarity
- 5/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of CoLab Software as an employer.
What you need
- 10+ years of B2B SaaS demand generation experience
- At least 3+ years in a senior leadership role (VP, Head of Demand Gen, or similar)
- Proven track record of building and scaling demand gen teams that deliver measurable pipeline and revenue growth
- Demonstrated success building and maturing pipeline for small target account lists with high ASPs and complex buying committees
- Strong quantitative skills with an exceptional ability to use data to understand pipeline drivers
- Experience designing and executing multi-channel programs (paid, SEO/SEM, third party and owned events, ABM)
Nice to have
- Experience partnering with product marketing to deliver nuanced messaging at scale across channels, using personalization where most effective
- Comfortable balancing strategic work with being hands-on when needed
What you get
- Compensation package that includes stock options
- Extended health and benefits package
- Unlimited paid vacation
- RRSP matching
- Flexibility to work from anywhere in North America
- Expected travel 4-6 times per year for team weeks, on sites, and leadership team meetings
Worth weighing
- Role involves both strategic leadership and hands-on execution
- Focus on scaling demand generation in a growth-stage SaaS environment
- Complexity of the role may increase quickly due to the nature of the business
Summarised from CoLab Software's posting. Read the full original.
Listed by CoLab Software on their greenhouse job board, last confirmed open on 2026-10-23. PitchMeAI is not the employer.
More roles at CoLab Software
- Director of SalesToronto, ON
- Senior Security AnalystUnited States, Remote
- Field Enablement CoachRemote
- Strategic Customer Success Manager - Aerospace and DefenceUS, Remote
- Customer Education LeadCanada and US, Remote
- Senior Customer Success ManagerRemote, Canada, Remote, United States
- Future Opportunities at CoLabNorth America, Remote
- Strategic Customer Success ManagerUSA Remote