Senior Manager, Global Brand Management (Los Angeles)
lululemon · Santa Monica, CA
- On site
- Full-time
- $174,000 / year
- Santa Monica, CA
Job highlights
- Lead global brand strategy for key performance categories.
- Develop compelling brand storytelling and integrated campaigns.
- Partner with product and innovation teams.
- Manage and mentor a team of direct reports.
- Analyze campaign performance and inform future strategies.
About the role
About The Role
lululemon is seeking a Senior Manager, Global Brand Management to lead brand strategies for key performance categories including Training, Tennis, and Golf. This role is responsible for translating category strategies into compelling brand storytelling and integrated campaigns across multiple channels. The ideal candidate will partner closely with Product, Innovation, and Go-to-Market teams to bring purpose-driven narratives to life, driving brand love and cultural relevance globally.
Key Responsibilities
- Lead the development of brand strategies for Training, Tennis, and Golf aligned with lululemon’s purpose, business priorities, and product roadmaps.
- Translate category strategies into brand storytelling moments, creative briefs, and integrated campaigns across channels.
- Partner with Product, Innovation, and GTM teams to identify key products, innovations, and seasonal priorities for global storytelling.
- Guide campaign and creative development from brief through execution, ensuring alignment, consistency, and performance.
- Deliver seasonal playbooks and storytelling toolkits to equip global and regional teams with clear narratives.
- Drive the 365 category offense for Training, Tennis, and Golf in partnership with Regional and Product teams.
- Lead and mentor a team of direct reports, fostering their development and ensuring best-in-class work delivery.
- Define KPIs and lead post-campaign analysis to inform future strategies and improve impact.
Qualifications
- Bachelors degree required.
- 8+ years of relevant experience in brand strategy, category marketing, or integrated brand management, ideally within apparel, performance, or lifestyle brands.
- Proven experience in building and scaling global brand campaigns and product storytelling across multiple channels.
- Deep understanding of performance consumer culture in training, golf, and/or tennis.
- Strong collaborator with a proven ability to influence and lead cross-functional partners.
- Strategic thinker with the ability to execute with clarity, creativity, and precision.
- Experience managing agencies and internal creative resources.
- Passionate about brand building, storytelling, and community connection.
Workplace Arrangement
This role is classified as hybrid, requiring a minimum of 4 days per week onsite in either Los Angeles or Vancouver.
Additional Notes
Authorization to work in the United States is required. Applicants must be authorized to work for any employer in the U.S. Sponsorship is not available for this role.
Compensation & Benefits
The typical hiring range for this position is $145,000 - $174,000 USD annually. Permanent employees may be eligible for a competitive annual bonus program. Lululemon offers a comprehensive total rewards package including extended health and dental benefits, mental health plans, paid time off, savings and retirement plan matching, generous employee discounts, fitness and yoga classes, and extensive development opportunities.
Key Skills/Competency
- Brand Strategy
- Category Marketing
- Integrated Brand Management
- Global Campaigns
- Product Storytelling
- Performance Apparel
- Consumer Culture
- Cross-functional Collaboration
- Creative Development
- Team Leadership
Skills & topics
- Senior Manager
- Global Brand Management
- Brand Strategy
- Marketing
- Apparel
- Performance
- Training
- Tennis
- Golf
- Campaigns
- Storytelling
- Consumer Culture
- Los Angeles
- Vancouver
- Hybrid
How to get hired
- Tailor your resume: Highlight 8+ years of brand strategy and global campaign experience, specifically for performance or lifestyle brands.
- Showcase your portfolio: Prepare examples of successful global brand campaigns and product storytelling across diverse channels.
- Understand the culture: Research lululemon's commitment to innovation, community, and well-being to align your application.
- Prepare for interviews: Be ready to discuss your experience in consumer culture, cross-functional leadership, and agency management.
- Network strategically: Connect with current lululemon employees on LinkedIn to gain insights into the team and company culture.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the base salary range for the Senior Manager, Global Brand Management role at lululemon?
- The typical hiring range for the Senior Manager, Global Brand Management position at lululemon is between $145,000 and $174,000 USD annually. The final salary offered will depend on factors such as market location, job-related knowledge, skills, and experience.
- Is sponsorship available for the Senior Manager, Global Brand Management position at lululemon?
- No, sponsorship is not available for this role. Applicants must be authorized to work for any employer in the U.S. and are responsible for their own work authorization.
- What are the primary responsibilities of the Senior Manager, Global Brand Management at lululemon?
- The Senior Manager will lead brand strategy development for Training, Tennis, and Golf categories, translate strategies into storytelling and campaigns, guide creative development, and manage a team of direct reports to drive global brand initiatives.
- What is the work arrangement for the Senior Manager, Global Brand Management role?
- This is a hybrid role, requiring the employee to work onsite a minimum of 4 days per week. The role can be based in either Los Angeles or Vancouver.
- What kind of experience is required for the Senior Manager, Global Brand Management at lululemon?
- We require a Bachelor's degree and 8+ years of relevant experience in brand strategy, category marketing, or integrated brand management, ideally within apparel, performance, or lifestyle brands. Experience with global campaigns and an understanding of performance consumer culture are also key.
- Does lululemon offer benefits and bonuses for this Senior Manager role?
- Yes, permanent employees in this position are eligible for a competitive annual bonus program and a comprehensive total rewards package, which includes extended health and dental benefits, mental health plans, paid time off, retirement plan matching, employee discounts, and development opportunities.
- What are the key performance categories managed by the Senior Manager, Global Brand Management?
- The Senior Manager, Global Brand Management is responsible for the brand strategy and expression for the Training, Tennis, and Golf categories.
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