Senior Creative Director
lululemon · Santa Monica, CA
- On site
- Full-time
- $255,000 / year
- Santa Monica, CA
Job highlights
- Lead global creative output across all channels.
- Define and execute creative strategy.
- Manage global agencies and internal teams.
- Drive brand distinction through storytelling.
- Collaborate with cross-functional executives.
About the role
About Lululemon
Lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About This Team
We are a crew of creatives centered in curiosity and craft, playfulness and purpose, bringing a new vision of wellbeing to life. We inspire and educate by meaningfully expressing the mind/body/community connection. In our role to drive brand distinction around the world, we focus on distinction through rich storytelling, embracing long-term concepts, and obsessing our craft.
Core Responsibilities
CREATIVE OVERSIGHT
- Responsible for elevating Global Brand Creative output across Campaigns, Activities, Branded Initiatives, Identity and Channels (The Omni Experience)
- Defines Creative Strategy (Across Activities and Platforms)
- Identifies Brand Creative opportunities for consistency across channel
- Partners with Brand to identify brand and product storytelling opportunities
- Identifies, manages and directs Tier 1 & 2 global agencies
- Uses market trends, consumer need, and competitive landscape to support creative strategies
- Tracks brand & campaign performance and can interpret data to influence larger creative strategies
- Responsible for influencing and collaborating with cross-functional and regional executive teammates
- Direct Visual Centers (Global)
PLANNING & RESOURCING
- Work with cross-functional executives and leads to set project deadline and content goals
- Develops best-in-class creative process and resource strategies for projects both in-house and externally based on business strategy and roadmap
- Identifies resource and timeline gaps and calendar efficiencies with team and key executive counterparts
- Key input, driver and editor of budgetary, resource and project/initiative needs for yearly planning (AOP)
- Responsible for executing on-time and on-budget
- Plans resources against Concept Map
- Develops Global Creative Initiatives based on Project and Business Needs
MANAGEMENT
- Identifies opportunities for professional development growth to the team
- Inspires teams - Pushes methods, creative processes and thinking (brand storytelling, consistency, and differentiation)
- Reports progress of projects at major stages to SVP Brand Creative
Qualifications
- 15-18 years experience
- BA, BFA, MA, or MFA Degree in Arts/Fine Arts or similar
- Agency and In-House Experience
- Client-side Experience
- Experience managing teams
- Market research & Insight gathering experience
Must Haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.
Additional Notes
Please note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role.
Compensation And Benefits Package
Lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $194,300-$255,000 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.
At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth
- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)
Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
Workplace Arrangement
In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.
Key skills/competency
- Creative Strategy
- Brand Storytelling
- Campaign Management
- Team Leadership
- Agency Management
- Visual Design
- Market Research
- Performance Tracking
- Cross-functional Collaboration
- Creative Process Optimization
Skills & topics
- Creative Director
- Brand Strategy
- Campaign Management
- Team Leadership
- Agency Management
- Visual Storytelling
- Marketing
- Advertising
- Apparel
- Fashion
How to get hired
- Tailor your resume: Highlight experience in global brand creative, strategy, and team management, using keywords from the job description.
- Showcase your portfolio: Prepare a strong portfolio demonstrating campaign success, brand storytelling, and creative leadership.
- Understand Lululemon's culture: Research their values, wellbeing focus, and commitment to inclusivity.
- Prepare for behavioral questions: Be ready to discuss leadership, innovation, and collaboration based on their core values.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the typical compensation range for a Senior Creative Director at Lululemon?
- The typical hiring range for the Senior Creative Director position at Lululemon is between $194,300 and $255,000 USD annually. The final offer will depend on factors like market location, job-related knowledge, skills, and experience.
- Does Lululemon offer remote work for the Senior Creative Director role?
- No, the Senior Creative Director role requires in-person collaboration and connection, with work performed onsite a minimum of 4 days per week. This role is not remote.
- What are the key responsibilities of the Senior Creative Director at Lululemon?
- Key responsibilities include elevating global brand creative output, defining creative strategy, managing global agencies and internal teams, driving brand distinction through storytelling, and collaborating with cross-functional and regional executive teammates.
- What experience is required for the Senior Creative Director position at Lululemon?
- Candidates should have 15-18 years of experience, a BA, BFA, MA, or MFA degree in Arts/Fine Arts or similar, and experience in agency, in-house, and client-side roles, including managing teams.
- What are Lululemon's core values that are important for this Senior Creative Director role?
- Lululemon values personal responsibility, an entrepreneurial spirit, honest and kind communication, courage, fostering connection, and integrating fun and joy. These are important for all employees, especially leadership roles like the Senior Creative Director.
- Can Lululemon sponsor a visa for the Senior Creative Director role?
- No, applicants must be authorized to work for any employer in the U.S. Lululemon is unable to sponsor or take over sponsorship of employment visas for this role at this time.
- What benefits does Lululemon offer to its employees?
- Lululemon offers a comprehensive total rewards package including extended health and dental benefits, mental health plans, paid time off, savings and retirement plan matching, employee discounts, fitness classes, and extensive development opportunities.
- How does Lululemon approach performance and compensation for the Senior Creative Director role?
- Lululemon uses a pay-for-performance philosophy. In addition to base salary, employees may be eligible for an annual bonus program and equity offerings, subject to program eligibility requirements.
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