Recrutement | Performance Manager (Expert Google Ads)
Leads Power · France
- Hybrid
- Full-time
- $120,000 / year
- France
Job highlights
- Drive Google Ads performance across diverse clients.
- Leverage Search, PMax, Display, YouTube, Demand Gen, Shopping.
- Focus on strategy with support team handling execution.
- Opportunity for clear career growth to Head of Performance.
- Full remote with attractive compensation and long-term project.
About the role
About Leads Power
Leads PowerOn génère des milliers de leads par semaine, en continu, sur plusieurs verticales. Pas un side project. Pas une startup qui teste. Une machine qui tourne et qu'on veut rendre imbattable.The Role
We are seeking an expert Google Ads professional who has seen it all, tested it all, and can prove their claims. You will drive Google Ads performance across various client accounts with substantial budgets and diverse verticals, managing both evergreen cycles and product launches. You'll leverage the full spectrum of the platform, including Search, Performance Max, Display, YouTube, Demand Gen, and Shopping, knowing exactly which format to activate at each stage of the funnel. You'll have a dedicated team of creative strategists, media buyer assistants, and automation tools at your disposal to handle time-consuming tasks, allowing you to focus on strategy and decision-making.Your Responsibilities
- Understand full-funnel mechanics and identify bottlenecks.
- Structure clean campaigns with appropriate architecture, audience segmentation, and bidding strategies.
- Continuously optimize key metrics like CPL, CPA, ROAS, LTV, and Quality Score.
- Master advanced tracking, including enhanced conversions, server-side tracking, GA4, and attribution.
- Quickly identify scaling opportunities without cannibalizing brand or excessively increasing CPAs.
- Determine when to scale aggressively and when to cut back.
- Collaborate closely with the creative team on RSA, video assets, and Display/PMax visuals.
- Analyze data daily and derive actionable decisions.
- Be a proactive strategic proposer, not waiting to be asked.
- Participate in the continuous improvement of our processes.
The Ideal Candidate
- A comprehensive Google Ads expert, not just a Search specialist.
- Proven track record of scaling high-budget campaigns.
- Proficiency across the entire ecosystem: Search, PMax, YouTube, Display, Demand Gen, Shopping.
- Strong convictions about what works and why, able to defend decisions (e.g., when PMax might not be the best option).
- Ability to interpret data and make rapid decisions.
- Solid understanding of tracking and attribution (GA4, GTM, server-side are strong advantages).
- Complementary experience with Microsoft Ads or Meta is a significant plus.
What This Role Offers
- Clear career progression to Head of Performance based on results.
- Budgets commensurate with your expertise.
- A supportive team that frees you up for strategic thinking.
- Full remote work arrangement.
- Attractive compensation.
- Long-term project commitment.
Important Considerations
This role is exclusively for strategic and analytical profiles capable of designing action plans, analyzing data, and making informed decisions. Operational tasks are fully managed by dedicated technicians, allowing the Performance Manager to focus on strategy, planning, and results. Execution-focused candidates will not be a good fit. This role is not for you if you seek an execution role, lack significant Google Ads experience (across all campaign types), or have nothing concrete to showcase. Key skills/competency Google Ads, Performance Marketing, PPC, CPA, ROAS, LTV, GA4, GTM, Server-side Tracking, Campaign OptimizationSkills & topics
- Google Ads
- Performance Marketing
- PPC
- CPL
- CPA
- ROAS
- LTV
- GA4
- GTM
- Server-side Tracking
- Campaign Optimization
- Media Buyer
- Digital Marketing
- Advertising
- Strategy
- Analytics
How to get hired
- Tailor your resume: Highlight extensive Google Ads experience, budget scaling, and specific metric improvements (CPL, CPA, ROAS, LTV).
- Showcase proven results: Prepare concrete use cases and examples of successful campaign strategies and scaling efforts.
- Understand our focus: Emphasize your strategic and analytical capabilities, not just execution skills.
- Demonstrate full-funnel expertise: Detail your experience with Search, PMax, YouTube, Display, Demand Gen, and Shopping campaigns.
- Highlight technical skills: Mention proficiency in GA4, GTM, server-side tracking, and attribution models.
Technical preparation
Master Google Ads campaign structures.,Practice advanced tracking setup (GA4, GTM, server-side).,Develop data analysis and decision-making skills.,Prepare case studies on scaling campaigns.
Behavioral questions
Describe a time you identified a scaling opportunity.,How do you handle budget changes and performance drops?,Explain your process for structuring new campaigns.,How do you collaborate with creative and media teams?
Frequently asked questions
- What specific Google Ads platforms should I have experience with for this Leads Power role?
- For the Google Ads Performance Manager role at Leads Power, you should have experience with the full Google Ads ecosystem, including Search, Performance Max, Display, YouTube, Demand Gen, and Shopping campaigns.
- What is the career progression for a Google Ads Performance Manager at Leads Power?
- The Google Ads Performance Manager role at Leads Power offers clear career progression. With demonstrated results, there is an opportunity to evolve into the Head of Performance position.
- Is this Google Ads Performance Manager role at Leads Power remote or on-site?
- This Google Ads Performance Manager position at Leads Power is a full remote role, offering flexibility in your work location.
- What are the key performance indicators (KPIs) for the Google Ads Performance Manager at Leads Power?
- Key performance indicators for this role at Leads Power include CPL, CPA, ROAS, LTV, and Quality Score, with a strong focus on strategic optimization rather than operational execution.
- What kind of support can I expect as a Google Ads Performance Manager at Leads Power?
- As a Google Ads Performance Manager at Leads Power, you will be supported by a dedicated team of creative strategists and media buyers, along with automation tools, allowing you to focus on strategy and decision-making.
- What level of experience is required for the Google Ads Performance Manager position at Leads Power?
- Leads Power is seeking a comprehensive Google Ads expert with significant experience, proven ability to scale high-budget campaigns, and a strategic, analytical mindset. This is not an entry-level or execution-focused role.
- Can I apply for the Google Ads Performance Manager role at Leads Power if I primarily have Search campaign experience?
- No, Leads Power is looking for a complete Google Ads expert, not someone who is solely a Search specialist. Experience across the entire Google Ads ecosystem is crucial for this role.
- What makes the Google Ads Performance Manager role at Leads Power different from other performance marketing jobs?
- This role at Leads Power focuses heavily on strategy and decision-making, with operational tasks handled by a support team. It's designed for analytical experts who can drive performance through high-level planning and optimization.
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