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Fleetio

Director, Product Marketing, GTM Strategy

Fleetio · Remote - USA

Posted about 3 months ago

or apply directly on Fleetio's site. We never take the application ourselves.

Is this posting real?

This role has been open
80 days
Fleetio's roles stay open a median of 80 days
Reposted
No
Salary listed
No
0% of Fleetio's roles list one
Ghost-job risk at Fleetio
high
24 stale, 4 reposted of 24 open
Hiring momentum
29 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-10-22

Measured from postings appearing on and disappearing from Fleetio's own greenhouse board since 2026-08-03. Full hiring picture for Fleetio.

About this role

As the Director of Product Marketing, GTM Strategy at Fleetio, you will lead the development of commercialization strategies and frameworks to effectively bring new products to market. This role involves collaborating with various teams, including Product, Sales, and Marketing, to create messaging and sales enablement tools that drive customer adoption and revenue growth. You will also build and manage a new team focused on these initiatives, establishing processes and best practices for ongoing product launches and market engagement.

Our read on this posting3.2out of 5
benefits
5/5
freshness
1/5
career value
5/5
role clarity
5/5
pay transparency
0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Fleetio as an employer.

What you need

  • 10+ years of experience in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing within B2B SaaS
  • Experience building commercialization, product marketing, or GTM programs from the ground up
  • Strong expertise in positioning, messaging, value frameworks, and sales enablement
  • Experience partnering directly with executive leadership, Product, Sales, Enablement, and Marketing
  • Proven ability to translate product innovation into commercial success
  • Experience creating repeatable GTM operating models and launch processes

What you get

  • Multiple health/dental coverage options (100% coverage for employee, 50% for family)
  • Vision insurance
  • Incentive stock options
  • 401(k) match of 4%
  • PTO - 4 weeks (increases at year two!)
  • 12 company holidays + 2 floating holidays

Worth weighing

  • The role involves building a function from the ground up, which may require significant initial effort and uncertainty.
  • No specific mention of existing team structure or resources, indicating that the candidate may need to establish many processes independently.

Summarised from Fleetio's posting. Read the full original.

Listed by Fleetio on their greenhouse job board, last confirmed open on 2026-10-22. PitchMeAI is not the employer.

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