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ClassPass

Lifecycle Marketing Manager

ClassPass · Brazil

Posted 21 days ago

or apply directly on ClassPass's site. We never take the application ourselves.

Is this posting real?

This role has been open
21 days
ClassPass's roles stay open a median of 37 days
Reposted
No
Salary listed
No
28% of ClassPass's roles list one
Ghost-job risk at ClassPass
high
23 stale, 7 reposted of 50 open
Hiring momentum
94 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-09-17

Measured from postings appearing on and disappearing from ClassPass's own greenhouse board since 2026-08-03. Full hiring picture for ClassPass.

About this role

As the Lifecycle Marketing Manager, you will focus on reactivating lapsed users and converting new leads through various channels such as email, push notifications, in-app messages, and SMS. Your role involves developing and executing lifecycle programs, analyzing user behavior data, and collaborating with multiple teams to enhance user engagement and conversion rates. You will also manage A/B testing and experimentation to optimize campaign performance and report insights to stakeholders.

Our read on this posting2.6out of 5
benefits
1/5
freshness
4/5
career value
4/5
role clarity
4/5
pay transparency
0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of ClassPass as an employer.

What you need

  • 3+ years of experience in growth marketing, lifecycle or CRM marketing, consulting, analytics, or a data-driven marketing role
  • Hands-on experience with user acquisition or growth marketing, including lead generation, conversion, and paid or owned acquisition channels
  • Experience owning lifecycle programs from strategy through execution, measurement, and optimization
  • Strong analytical skills, with the ability to turn data into actionable insights, testing plans, and business recommendations
  • Experience designing testing strategies, running A/B tests, and using results to improve campaign performance
  • Strong project management and organizational skills, with the ability to manage multiple programs and campaigns with minimal oversight

Worth weighing

  • No salary listed
  • Focus on reactivation may limit exposure to other marketing strategies
  • Role requires strong analytical skills and familiarity with data tools, which may be challenging for candidates without a solid background in analytics

Summarised from ClassPass's posting. Read the full original.

Listed by ClassPass on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.

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