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ClassPass

Lifecycle Marketing Manager (Leads & Reactivation)

ClassPass · United Kingdom

Posted about 3 months ago

or apply directly on ClassPass's site. We never take the application ourselves.

Is this posting real?

This role has been open
80 days
ClassPass's roles stay open a median of 72 days
Reposted
No
Salary listed
No
28% of ClassPass's roles list one
Ghost-job risk at ClassPass
high
48 stale, 7 reposted of 50 open
Hiring momentum
94 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-10-23

Measured from postings appearing on and disappearing from ClassPass's own greenhouse board since 2026-08-03. Full hiring picture for ClassPass.

About this role

As the Lifecycle Growth Manager, you will focus on developing and executing programs to reactivate lapsed users and convert new leads through various channels such as email, push notifications, in-app messages, and SMS. Your role involves analyzing user behavior data, managing experimentation roadmaps, and collaborating with cross-functional teams to enhance engagement and drive growth initiatives.

Our read on this posting2.0out of 5
benefits
1/5
freshness
1/5
career value
4/5
role clarity
4/5
pay transparency
0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of ClassPass as an employer.

What you need

  • 3+ years of experience in growth marketing, lifecycle or CRM marketing, consulting, analytics, or a data-driven marketing role
  • Hands-on experience with user acquisition or growth marketing, including lead generation, conversion, and paid or owned acquisition channels
  • Experience owning lifecycle programs from strategy through execution, measurement, and optimization
  • Strong analytical skills, with the ability to turn data into actionable insights, testing plans, and business recommendations
  • Experience designing testing strategies, running A/B tests, and using results to improve campaign performance
  • Strong project management and organizational skills, with the ability to manage multiple programs and campaigns with minimal oversight

Worth weighing

  • Focus on reactivation of lapsed users may limit exposure to broader marketing strategies
  • No specific salary or benefits information provided
  • Emphasis on data-driven decision making may require strong analytical skills and comfort with data tools

Summarised from ClassPass's posting. Read the full original.

Listed by ClassPass on their greenhouse job board, last confirmed open on 2026-10-23. PitchMeAI is not the employer.

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