Freelance Casino Content Writer – English Market
Web International Services Ltd. (WIS) · European Union
- Hybrid
- Full-time
- $50,000 / year
- European Union
Job highlights
- Write engaging casino content for English market.
- Conduct research on casino topics and keywords.
- Collaborate with content quality specialists.
- Improve and update existing casino articles.
- Produce 8-12 articles monthly.
About the role
About Web International Services Ltd. (WIS)
Web International Services (WIS) is a leading lead generation company in the iGaming sector since 2012. We provide players with reliable information through our portals to enhance their betting experience. Our experts are key to our success, and we foster a positive, fun, growth-focused, and high-performance employee experience.
About The Job: Freelance Casino Content Writer – English Market
We are seeking a passionate Casino Content Writer to create engaging, SEO-optimized casino gambling content for our English-language portal. You will collaborate with our content quality team, conduct research, and craft high-quality written pieces for English-speaking audiences. The ideal candidate is a native English speaker with a strong portfolio in casino content writing and a solid understanding of the English-language regulated gambling market. If you are detail-oriented, a team player, and genuinely interested in casino, SEO, and iGaming, this role is for you.
This is a fully remote, freelance position.
What You Will Be Doing
- Conduct thorough research on casino topics and keywords for relevance, accuracy, and regulatory compliance.
- Write engaging and informative casino articles that capture reader attention and meet SEO standards.
- Collaborate with content quality specialists to maintain high writing standards.
- Improve and update existing content to ensure it is fresh, accurate, and competitive.
- Utilize writing and research tools to enhance content quality and productivity.
- Work closely with the content lead and SEO team to create detailed article briefs.
- Produce approximately 8–12 articles per month (3 articles/week), ranging from 1,000 to 2,500 words.
Content Types You Will Cover
- Casino operator reviews
- Cluster pages (best casinos, bonuses, payment methods)
- Evergreen guides (how to choose a casino, wagering requirements explained, responsible gambling tools)
What Would Make You a Great Fit
- A strong portfolio in casino content writing is essential.
- Solid knowledge of regulated gambling markets, including licensed operators, bonus T&Cs, responsible gambling tools, and common payment methods.
- Native English speaker with a clear, engaging writing style.
- Strong understanding of SEO principles and ability to write for users and search engines (H1/H2 structure, keyword intent, internal linking, meta descriptions).
- Familiarity with SEO tools such as Ahrefs, Semrush, or Surfer SEO is a strong plus.
- Experience with specific markets (e.g., Canada, Norway, UK) is an asset.
- Familiarity with WordPress is a plus.
Some of Our Benefits
- Full remote working offered through a contractor agreement.
- Company events in Malta organised and paid for by WIS for EU employees (twice a year).
- Access to learning platforms and educational support to boost your knowledge and career.
Key Skills/Competency
- Casino Content Writing
- SEO Content Creation
- iGaming Market Knowledge
- Content Research
- Article Writing
- Keyword Analysis
- Content Optimization
- WordPress
- Regulatory Compliance
- English Native Speaker
Skills & topics
- Freelance Casino Content Writer
- Casino Content
- iGaming Content
- SEO Writer
- Content Creation
- Gambling Content
- English Market Writer
- Remote Writer
- Content Marketing
- Web Content
How to get hired
- Tailor Your Resume: Highlight your casino content writing portfolio and SEO expertise. Emphasize knowledge of regulated gambling markets and native English proficiency.
- Craft a Strong Portfolio: Showcase your best casino articles, including reviews, guides, and cluster pages. Demonstrate your ability to write for both users and search engines.
- Showcase SEO Skills: Mention familiarity with SEO tools like Ahrefs or Semrush and your understanding of keyword intent, internal linking, and meta descriptions.
- Highlight Relevant Experience: If you have experience in specific markets (UK, Canada, Norway) or WordPress familiarity, ensure it's clearly stated.
- Follow Application Instructions: Submit your application as per WIS's guidelines, ensuring all required documents and information are included.
Technical preparation
Behavioral questions
Frequently asked questions
- What kind of content will I be writing as a Freelance Casino Content Writer for WIS?
- As a Freelance Casino Content Writer for WIS, you will create various engaging and SEO-optimized content, including casino operator reviews, cluster pages (e.g., best casinos, bonuses, payment methods), and evergreen guides on topics like choosing a casino or understanding wagering requirements.
- Is this a remote or on-site position at Web International Services Ltd.?
- This is a fully remote, freelance position. You can work from anywhere as a contractor for Web International Services Ltd.
- What are the key qualifications for the Freelance Casino Content Writer role?
- Key qualifications include being a native English speaker, possessing a strong portfolio in casino content writing, solid knowledge of regulated gambling markets, and a good understanding of SEO principles. Familiarity with SEO tools and WordPress is also beneficial.
- What is the expected output for a Freelance Casino Content Writer at WIS?
- You will be expected to produce approximately 3 articles per week, totaling around 8–12 articles per month. These articles will range in length from 1,000 to 2,500 words, depending on the content type.
- Does Web International Services Ltd. offer any benefits for freelance content writers?
- While this is a freelance role, WIS offers access to learning platforms and educational support. For EU employees, there are also company events in Malta organized and paid for by WIS twice a year.
- What kind of SEO knowledge is required for this casino content writing job?
- A strong understanding of SEO is crucial. This includes writing for both users and search engines, implementing H1/H2 structures, understanding keyword intent, performing internal linking, and creating effective meta descriptions.
- How does WIS ensure the quality of its casino content?
- WIS collaborates with content quality specialists to maintain high writing standards. Content writers also work closely with the content lead and SEO team to create detailed article briefs and improve existing content.
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