Freelance Casino Content Writer- English speaking
Web International Services Ltd. (WIS) · European Union
- Hybrid
- Full-time
- $50,000 / year
- European Union
Job highlights
- Write engaging casino content for English market.
- Research and optimize content for SEO.
- Collaborate with content quality team.
- Update and improve existing articles.
- Produce 8-12 articles monthly, freelance.
About the role
About Web International Services Ltd. (WIS)
Web International Services (WIS) is a lead generation company operating within the iGaming sector since 2012. Our mission is to provide players with top-notch data and reliable information through our one-stop-shop portals to enrich their betting experience. Our people are the experts that make this happen, and we are committed to making their employee experience positive and fun, while focused on growth and high performance.
About the Job: Freelance Casino Content Writer – English Market
We are looking for a passionate Casino Content Writer to create engaging and SEO-optimised casino gambling content for our English-language portal. In this role, you will collaborate with our content quality team, conducting research and crafting high-quality written pieces that resonate with English-speaking audiences. The ideal candidate is a native English speaker with a strong portfolio in casino content writing and solid knowledge of the English-language regulated gambling market. If you're a detail-oriented team player with a genuine interest in casino, SEO, and the iGaming space, this could be a great fit for you. This is a fully remote, freelance position.
What you will be doing
- Conduct thorough research on casino topics and keywords to ensure content relevance, accuracy, and compliance with applicable regulatory guidelines.
- Write engaging and informative casino articles that capture the reader's attention and meet SEO standards.
- Collaborate with content quality specialists to maintain a high standard of writing.
- Improve and update existing content to ensure it remains fresh, accurate, and competitive.
- Utilise writing and research tools to enhance content quality and productivity.
- Work closely with the content lead and SEO to create detailed article briefs.
- Produce a consistent output of 3 articles per week (approximately 8–12 articles/month), ranging from 1,000 to 2,500 words depending on content type.
Content Types You Will Cover
- Casino operator reviews
- Cluster pages (best casinos, bonuses, payment methods)
- Evergreen guides (how to choose a casino, wagering requirements explained, responsible gambling tools)
What would make you a great fit?
- A strong portfolio in casino content writing is essential - years of experience are flexible, but your work must speak for itself.
- Solid knowledge of regulated gambling markets: licensed operators, bonus T&Cs (wagering rules, max bet clauses), responsible gambling tools, and common payment methods.
- Native English speaker with a clear, engaging writing style.
- Strong understanding of SEO and ability to write for both users and search engines - including H1/H2 structure, keyword intent, internal linking, and meta descriptions.
- Familiarity with SEO tools such as Ahrefs, Semrush, or Surfer SEO is a strong plus.
- Experience with any market (e.g. Canada, Norway, UK) is considered an asset.
- Familiarity with WordPress is a plus.
Some of our benefits:
- Full remote working offered through contractor agreement OR Hybrid working setup with a flexible work environment
- Company events in Malta organised and paid for by WIS for EU employees – twice a year
- Access to learning platforms and educational support offered to boost your knowledge and career
Find out more about what makes WISards truly magical – Web International Services Ltd.
Key skills/competency
- Casino Content Writing
- iGaming Industry
- SEO Optimization
- Content Research
- English Language Proficiency
- Article Writing
- WordPress
- Ahrefs/Semrush
- Gambling Market Knowledge
- Content Quality
Skills & topics
- Casino Content Writer
- iGaming
- SEO
- Content Creation
- Freelance Writer
- Gambling Content
- Remote Work
- English Market
- Article Writing
- Web Content
How to get hired
- Tailor your resume: Highlight casino content writing experience and SEO skills for this Freelance Casino Content Writer role.
- Showcase your portfolio: Include strong examples of casino-related articles and guides demonstrating your expertise.
- Emphasize market knowledge: Detail your understanding of regulated gambling markets and bonus terms.
- Highlight SEO proficiency: Mention your ability to write for users and search engines, and familiarity with SEO tools.
- Proofread meticulously: Ensure your application materials are error-free, reflecting your attention to detail.
Technical preparation
Master SEO writing techniques.,Practice keyword research tools.,Familiarize with WordPress editor.,Study regulated market T&Cs.
Behavioral questions
Demonstrate research and accuracy.,Showcase engaging writing style.,Exhibit collaboration skills.,Prove attention to detail.
Frequently asked questions
- What is the work arrangement for the Freelance Casino Content Writer position at Web International Services Ltd.?
- The Freelance Casino Content Writer position at Web International Services Ltd. is fully remote. This means you can work from anywhere, offering flexibility in your work location.
- What kind of content will I be creating as a Freelance Casino Content Writer?
- As a Freelance Casino Content Writer, you will create engaging and SEO-optimized content including casino operator reviews, cluster pages (best casinos, bonuses, payment methods), and evergreen guides on topics like choosing a casino or wagering requirements.
- What are the essential qualifications for the Freelance Casino Content Writer role?
- Essential qualifications include a strong portfolio in casino content writing, native English proficiency, solid knowledge of regulated gambling markets, and a strong understanding of SEO principles for writing.
- Is experience with specific SEO tools required for the Freelance Casino Content Writer job?
- While familiarity with SEO tools like Ahrefs, Semrush, or Surfer SEO is a strong plus, it is not strictly required. Demonstrating a strong understanding of SEO principles and their application in writing is key.
- What is the expected output for a Freelance Casino Content Writer at Web International Services Ltd.?
- You will be expected to produce a consistent output of approximately 8-12 articles per month, which equates to about 3 articles per week. The word count for these articles will range from 1,000 to 2,500 words each.
- Does Web International Services Ltd. offer any benefits for freelance employees?
- While this is a freelance, contractor agreement, Web International Services Ltd. offers access to learning platforms and educational support to boost knowledge and career growth. They also organize company events in Malta twice a year for EU employees.
- How important is knowledge of specific gambling markets for this role?
- Experience with specific markets like Canada, Norway, or the UK is considered an asset for the Freelance Casino Content Writer position. It demonstrates a deeper understanding of regional nuances in regulated gambling.