Appian Corporation

Senior Director, Customer Advocacy

Appian Corporation · McLean, Virginia

Posted about 3 months ago

or apply directly on Appian Corporation 's site. We never take the application ourselves.

Is this posting real?

This role has been open
78 days
Appian Corporation 's roles stay open a median of 80 days
Reposted
No
Salary listed
No
1% of Appian Corporation 's roles list one
Ghost-job risk at Appian Corporation
high
155 stale, 8 reposted of 158 open
Hiring momentum
257 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-10-22

Measured from postings appearing on and disappearing from Appian Corporation 's own greenhouse board since 2026-08-03. Full hiring picture for Appian Corporation .

About this role

The Senior Director of Customer Advocacy at Appian will lead the global customer advocacy function, focusing on building strong relationships with engaged customers and transforming their successes into compelling narratives. This role involves defining the vision for the customer reference program, managing a small team, collaborating with various internal stakeholders, and creating customer-facing assets to showcase customer value. The position requires in-office presence five days a week to foster collaboration and teamwork.

Our read on this posting3.0out of 5
benefits
5/5
freshness
1/5
career value
4/5
role clarity
5/5
pay transparency
0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Appian Corporation as an employer.

What you need

  • 12+ years of experience in B2B Marketing, Sales, Customer Success, or a related function, including at least five years in customer marketing, customer advocacy, or customer reference programs
  • 5+ years of people-management experience
  • Proven success developing and scaling customer advocacy, customer reference, or customer storytelling programs
  • Strong track record of cultivating executive-level customer relationships
  • Exceptional communication, writing, presentation, and storytelling skills
  • Experience capturing customer stories across multiple formats

Nice to have

  • Master’s degree
  • Experience leading a global customer advocacy or customer reference program within an enterprise B2B technology or SaaS organization
  • Experience managing peer-review platforms and customer-review strategies
  • Experience partnering with various internal teams and executive leadership
  • Familiarity with customer advocacy platforms, reference-management tools, CRM systems, and reporting technologies

What you get

  • 401(k) plan with company match
  • Flexible time off
  • Paid parental leave
  • Medical, dental, and vision plans
  • Life insurance
  • Disability insurance

Worth weighing

  • In-office presence required 5 days a week, which may not suit all candidates
  • Role involves managing a small team, which may limit individual project focus
  • Success metrics are heavily tied to customer participation and narrative strength, which may be challenging to control
  • The position requires collaboration across many departments, which may lead to complexity in execution

Summarised from Appian Corporation 's posting. Read the full original.

Listed by Appian Corporation on their greenhouse job board, last confirmed open on 2026-10-22. PitchMeAI is not the employer.

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