Associate Brand Strategist
Vanguard · Malvern, PA
- On site
- Full-time
- $85,000 / year
- Malvern, PA
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Job highlights
- Develop brand strategy and messaging for campaigns.
- Analyze consumer and competitor insights.
- Collaborate with cross-functional marketing teams.
- Create compelling narratives from research data.
- Drive creative excellence in marketing initiatives.
About the role
About the Role
Vanguard’s Global Brand team is responsible for defining and telling Vanguard’s story in ways that set us apart, create meaningful emotional connections, and drive action across the business. We’re currently looking for an Associate Brand Strategist to join the Brand Strategy & Insights team.
This person will help develop strategy and messaging for enterprise-wide brand and product marketing campaigns, as well as contribute heavily to the knowledge and insights platforms created within the Brand Strategy & Insights team. We’re looking for someone who will contribute to our culture of creative excellence and effectiveness, through deeper understanding of our target audiences and competitors, and a passion for bringing new ideas to life across all lines of business. This person will be a part of the team that extends Vanguard’s brand strategy and platform across the company, through consistent objectives, focused messaging, and creative inspiration.
Responsibilities
- Identify and help solve complex business problems through branding and marketing.
- Collaborate in depth with partners in brand activation, media, market research and line of business marketing partners, in the development of positioning, strategies, creative briefs, and communications frameworks that are single-minded, grounded in human insight, and a springboard to creative inspiration.
- Partner with our Global Brand Creative team in developing creative campaigns for internal and external initiatives.
- Use strong writing and analytical skills to distill primary and secondary research into discernible trends and opportunities.
- Contribute to a growing body of knowledge about our audiences and category, regularly creating presentations with key insights and actionable implications, and partner with other members of the Brand Strategy team in scaling that knowledge through events and programs.
- Interact with partners and vendors we rely on for industry, competitor, and audience insights, and work to improve Vanguard’s use and integration of these tools.
What it takes
- Innate curiosity and drive, for our industry and the science/creativity of marketing.
- Attention to detail and ability to manage multiple workstreams and stakeholders.
- Passion for identifying and inspiring the use of creativity to solve business challenges.
- 5 years related work experience.
- Undergraduate degree in marketing, communications or equivalent experience.
Proven Experience
- Hands-on experience in business, brand and consumer analysis.
- Strong communication skills in a professional context.
- Effective stakeholder management (internal partners and external vendors).
Potential Demonstrated
- Understanding of the financial services industry.
- Comfort in navigating research and industry resources.
- Distilling large amounts of information into a concise, actionable narrative.
- Innovative uses of AI and technology to amplify insight and creativity.
Special Factors
Sponsorship: Vanguard is not offering visa sponsorship for this position.
About Vanguard
At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Key skills/competency
- Brand Strategy
- Marketing Campaigns
- Market Research
- Consumer Analysis
- Stakeholder Management
- Creative Development
- Communication Skills
- Data Analysis
- Industry Insights
- Financial Services
Skills & topics
- Associate Brand Strategist
- Brand Strategy
- Marketing Campaigns
- Consumer Analysis
- Market Research
- Stakeholder Management
- Vanguard
- Marketing
- Communications
- Financial Services
How to get hired
- Tailor your resume: Highlight experience in brand strategy, consumer analysis, and stakeholder management relevant to the Associate Brand Strategist role at Vanguard.
- Showcase your skills: Emphasize your ability to distill research into actionable insights and your experience with marketing campaign development.
- Understand Vanguard's mission: Research Vanguard's client-focused approach and its commitment to long-term financial well-being to align your application with their values.
- Prepare for hybrid work: Be ready to discuss your experience and comfort with a hybrid work environment during the interview process.
- Ask insightful questions: During your interview, ask thoughtful questions about the Brand Strategy & Insights team's impact and future initiatives.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities of an Associate Brand Strategist at Vanguard?
- As an Associate Brand Strategist at Vanguard, you will be responsible for developing strategy and messaging for enterprise-wide brand and product marketing campaigns. This includes collaborating with various marketing partners, analyzing research to identify trends and opportunities, and contributing to the team's knowledge and insights platforms.
- What experience is required for the Associate Brand Strategist position at Vanguard?
- Vanguard requires 5 years of related work experience for this Associate Brand Strategist role, along with an undergraduate degree in marketing, communications, or equivalent experience. Proven experience in business, brand, and consumer analysis, strong communication, and effective stakeholder management are essential.
- What skills should I highlight for the Associate Brand Strategist job at Vanguard?
- For this Associate Brand Strategist role at Vanguard, you should highlight your innate curiosity and drive for marketing, attention to detail, ability to manage multiple workstreams, and passion for using creativity to solve business challenges. Demonstrating understanding of the financial services industry and ability to distill information into actionable narratives is also beneficial.
- Is this an Associate Brand Strategist role at Vanguard fully remote?
- No, Vanguard has implemented a hybrid working model for the majority of its crew members. This means the Associate Brand Strategist role will involve a mix of in-office and remote work, designed to balance flexibility with in-person collaboration and connection.
- Does Vanguard offer visa sponsorship for the Associate Brand Strategist position?
- Vanguard is not offering visa sponsorship for this Associate Brand Strategist position. Candidates must be authorized to work in the location where the position is based.
- What kind of company culture can I expect as an Associate Brand Strategist at Vanguard?
- Vanguard fosters a mission-driven and highly collaborative culture. As an Associate Brand Strategist, you'll be encouraged to contribute to creative excellence and effectiveness, with a focus on understanding audiences and bringing new ideas to life.
- How can I best prepare for an interview for the Associate Brand Strategist role at Vanguard?
- To prepare for an interview, thoroughly understand Vanguard's mission and values. Be ready to discuss your experience in brand strategy, consumer analysis, and stakeholder management with specific examples. Also, familiarize yourself with their hybrid work model and be prepared to articulate how you contribute to a collaborative environment.
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