Chief Marketing Officer

About Starwood Hotels

Life at Starwood Hotels is based on a simple idea: the world is beautiful and we want to keep it that way. But we can’t do it alone. That’s why hiring thoughtful and inspiring Team Members and Leaders who understand that our people, collaboration, stellar service, and respect for nature are so important to us.

Come grow with a company where purpose and possibility meet. Starwood Hotels is home to some of the most dynamic brands in the world. We exist to improve the planet—one hotel at a time—and we’re defined by impact, purpose, and a deep respect for the world around us. (And yes, we even compost our bad ideas.).

1 Hotels invites guests to live in rhythm with nature—offering spaces that restore, inspire, and come alive from day to night, where sustainability, wellness, and social energy exist in thoughtful balance.

Treehouse Hotels brings back the wonder of childhood hideaways—cozy, curious, and just a little mischievous. It’s a place to play, dream, and drift off the script, where handcrafted details and nostalgic touches turn every stay into a story.

Baccarat Hotels carries forward a 250-year legacy and the spirit of l’art de vivre—the French art of celebrating life—with beauty, ritual, and moments of delight.

Recognized by Newsweek as a 2024 Most Loved Workplace, Starwood fosters a culture where creativity thrives, collaboration is second nature, and people are valued for who they are and what they bring. If you’re ready to bring your whole self to a team where thoughtful work leaves a lasting mark—you belong here.

Position Overview

Starwood Hotels is seeking a bold, brand-obsessed, and commercially driven Chief Marketing Officer to lead the next chapter of growth across its distinctive portfolio: 1 Hotels (nature-inspired luxury), Baccarat Hotels (ultra-luxury heritage), and Treehouse Hotels (playful, experience-driven lifestyle).

Starwood is a purpose-driven company, with each brand grounded in a clear mission—from sustainability and conscious living at 1 Hotels, to craftsmanship and heritage at Baccarat, to joy, playfulness, and human connection at Treehouse. This role is responsible for ensuring those missions are not only communicated—but experienced, scaled, and monetized authentically.

This is not a conventional hospitality marketing role. You will oversee a multi-dimensional ecosystem that includes hotels, a growing portfolio of Food & Beverage venues, daylife and nightlife concepts, a pipeline of new openings, branded residential marketing, and a rapidly evolving wellness and experiential platform.

You will also lead the evolution of 1 Hotels Mission Membership, a non-traditional loyalty ecosystem designed to reward conscious behavior and deepen emotional connection—not just transactional frequency.

At its core, this role sits at the intersection of brand, purpose, experiential storytelling, and revenue growth.

The candidate will play an important role in ensuring the smooth operation of the design leadership team while assisting in the preparation and presentation of design initiatives that help shape the future of the Starwood Hotels brand.

What You’ll Own

Brand Vision, Purpose & Creative Leadership

• Define and evolve the global brand narratives across 1 Hotels, Baccarat Hotels, and Treehouse Hotels
• Ensure each brand’s mission and purpose are embedded across every touchpoint—from campaigns to on-property experiences
• Translate purpose into tangible guest value and differentiation, not just messaging
• Oversee creative direction across campaigns, content, partnerships, and storytelling

End-to-End Guest Journey & Experience Design

• Own the full guest journey, from inspiration and discovery through booking, on-property experience, and post-stay engagement
• Ensure a seamless and elevated experience across hotels, restaurants, wellness, and nightlife touchpoints
• Integrate digital, physical, and human interactions into a cohesive, emotionally resonant journey
• Identify and optimize moments that drive loyalty, advocacy, and lifetime value

Mission Membership & Guest Journey Innovation

• Lead the strategy and evolution of 1 Hotels Mission Membership, a next-generation loyalty platform
• Grow a program that rewards purpose-driven behaviors, engagement, and community participation
• Integrate loyalty across stays, F&B, wellness, and experiences, creating a unified ecosystem
• Leverage data and personalization to deepen guest relationships and repeat engagement

Experiential Programming, Wellness & Activations - From Daylife to Nightlife

• Define and scale wellness as a core brand pillar, particularly within 1 Hotels and across the broader portfolio
• Lead experiential programming across hotels and venues—from wellness and fitness to music, culinary, and cultural events
• Develop signature activations that drive both brand equity and revenue
• Activate properties across all dayparts, from sunrise wellness to late-night programming

Revenue, Demand & Performance Marketing

• In partnership with and supporting the commercial teams, drive total revenue performance across rooms, restaurants, bars, and nightlife venues
• Lead digital marketing, CRM, loyalty, and lifecycle strategies - in conjunction with the commercial leadership
• Optimize demand across multiple audiences: global travelers, local communities, and members
• Balance brand building with performance rigor—deep fluency in both storytelling and metrics

Social, Influencer & Cultural Relevance

• Build a social-first, culturally fluent marketing engine
• Develop and scale influencer and creator ecosystems, from global voices to local tastemakers
• Oversee content that is platform-native, experience-led, and highly shareable
• Drive earned media, conversation, and brand heat across both travel and lifestyle audiences

Portfolio & Concept Strategy

• Lead marketing across a multi-layered portfolio: hotels, restaurants, bars, rooftops, beach clubs, and nightlife venues
• Oversee residential marketing platform for each brand, supporting developers in their sales and marketing efforts, driving the residential brand licensing part of the business forward.
• Partner on the creation and launch of new concepts, including F&B, wellness, and experiential formats
• Ensure each concept has clear positioning, audience, and identity, while enabling cross-brand synergy
• Support a growing global pipeline of openings

Partnerships & Community Building

• Forge partnerships with like-minded brands, chefs, wellness leaders, artists, designers, musicians, and creators
• Build communities around each brand, not just audiences
• Position Starwood at the forefront of purpose-driven hospitality, wellness, and cultural programming

Team Leadership

• Build and lead a high-performing, multidisciplinary marketing organization
• Inspire teams across brand, digital, PR, social, and property-level marketing
• Foster a culture of creativity, accountability, speed, and experimentation
• Align centralized strategy with best-in-class local execution

Who You Are

• A modern CMO: equal parts creative visionary, experience designer, and commercial operator
• Proven experience across hospitality, lifestyle, wellness, F&B, nightlife, or adjacent industries (luxury, fashion, entertainment)
• Deep understanding of purpose-driven brands and how to translate mission into growth
• Fluent in end-to-end customer journey design, not just campaign execution
• Experienced in building loyalty ecosystems, membership models, or community-driven platforms
• Strong command of social, influencer, and content-led brand building
• Equally comfortable with brand storytelling and performance metrics

What Makes This Role Unique

• You are shaping a purpose-driven portfolio of brands, each with a distinct mission and voice
• You’ll lead not just marketing, but the design of the guest experience itself
• You’ll oversee an ecosystem that spans hotels, F&B, wellness, and nightlife
• You’ll redefine loyalty through Mission Membership, moving beyond points to purpose and participation
• You’ll build brands that live across physical spaces, digital platforms, and communities

The Ideal Candidate

This Role Is For Someone Who:

• Can translate purpose into both emotional connection and measurable revenue
• Thinks about brand as a holistic journey, not a campaign
• Understands how to create demand across travel, local, and member audiences simultaneously
• Knows that today’s loyalty is earned through experience, values, and relevance—not just rewards
• Constantly asks: “Does this reflect our mission—and does it drive growth?”

Why Join Us

This is more than a position — it is an opportunity to contribute to Starwood Hotels. Here, every role plays a part in upholding our legacy of excellence through precision, collaboration, and care. If you are motivated by high standards and inspired by purposeful work, we invite you to join our world.

Recognized by Newsweek as a 2024 Most Loved Workplace, Starwood fosters a culture where creativity thrives, collaboration is second nature, and people are valued for who they are and what they bring. If you’re ready to bring your whole self to a team where thoughtful work leaves a lasting mark—you belong here.

Due to the nature of the hospitality industry, employees are required to work varying schedules, including holidays, to accommodate the business and demands of the hotel.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor.

Starwood Hotels is an equal opportunity employer. We believe in a diverse, sustainable workforce with an empowered, inclusive culture. We are committed to non-discrimination on any protected basis covered under applicable law. If you require any special accommodation, please visit People Operations.

Please note that your job description is not an exhaustive of tasks and duties, but serves a guideline for daily duties, which may change from time to time.

About Us

As a mission-driven company, our purpose is our true north, and our compass guides the way. The purpose we live by impacts the lives of our team members, drives the experiences for our guests, builds community with like-minded travelers and takes care of the planet we live in. Founded in 2006 by Barry Sternlicht, Starwood Hotels is a luxury hotel brand management company and affiliate of global private investment firm Starwood Capital Group.

Starwood Hotels is an Equal Opportunity Employer. We believe in a diverse, sustainable workforce with an empowered, inclusive culture. We are committed to non-discrimination on any protected basis covered under applicable law. If you require any special accommodations, please visit People Operations.

Key skills/competency

• Brand Vision & Creative Leadership
• Guest Journey & Experience Design
• Loyalty Programs & Membership Innovation
• Experiential Programming & Wellness
• Revenue, Demand & Performance Marketing
• Social Media & Influencer Marketing
• Portfolio Strategy & Brand Management
• Partnerships & Community Building
• Team Leadership & Development
• Purpose-Driven Brand Strategy