Marketing Manager
Renaissance Hotels · Phoenix, AZ
- On site
- Full-time
- $75,000 / year
- Phoenix, AZ
Job highlights
- Drive hotel revenue via marketing strategies.
- Develop integrated marketing plans.
- Manage digital presence and social media.
- Foster key internal and external partnerships.
- Analyze campaign performance for optimization.
About the role
Job Summary
Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. Showcases Food and Beverage promotions, both to hotel guests and to local patrons. Connects into resources in their region. Liaises and builds deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals. Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity. Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs. Reports out on campaign performance to SMR (Sales, Marketing & Revenue Management) leadership as requested.
Candidate Profile
Education And Experience Required:
- 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.
- OR
- 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.
Core Work Activities
Marketing and Digital
- Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s).
- Cultivates partnership with and active participation in demand generation strategy development (SMR).
- Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
- Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
- Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice.
- Leads the strategic pull-through of continent and brand promotions and campaigns.
- Partners with Revenue Management to develop and execute promotional strategy.
- Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution.
- Supports group lead generation efforts.
- Runs, reviews, analyzes and clearly articulates to stakeholders’ key reports and adjust strategy accordingly.
- Manages internal and external partners to verify deliverables are executed to support hotel strategy.
- Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
- Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency.
Content Management
- Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
- Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA content (via respective extranet sites) and Third-Party / Group Site content (via respective content management systems).
- Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.
- Creates landing pages and Discovery Pages to enhance content, as applicable.
- Manages guest communications (e.g. confirmation, pre-arrival, etc.).
Partnerships and Public Relations
- Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).
- Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
- Manages PR agency, if applicable, or internal PR messaging.
- Manages execution of PR events and promotions.
Outlet and Ancillary
- Manages outlet marketing opportunities on third party and local partner sites.
- Defines in-house F&B programming in partnership with F&B Director and manage execution.
Social Media
- Develops and implements social strategy.
- Manages paid social media budget and strategy.
- Assists in reviewing social media content calendars and collect local area and property events.
General
- Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.
- Measures and communicates success of campaigns and digital performance using relevant reports tools.
- Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
- Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process.
- Completes other reasonable duties as requested by leadership.
Key skills/competency
- Marketing Strategy
- Digital Marketing
- Social Media Management
- Content Management
- Public Relations
- Partnership Development
- Campaign Performance Analysis
- Brand Management
- Revenue Growth
- Hospitality Marketing
Skills & topics
- Marketing Manager
- Marketing Strategy
- Digital Marketing
- Social Media
- Content Management
- Public Relations
- Partnerships
- Campaign Management
- Brand Awareness
- Hospitality Marketing
- Marriott
- Sales
- Revenue Management
- SEO
- Email Marketing
- Phoenix
- Arizona
- Management
How to get hired
- Tailor your resume: Highlight relevant marketing experience, especially in hospitality, and digital advertising.
- Showcase your portfolio: Prepare examples of successful marketing campaigns and content you've managed.
- Understand the brand: Research Renaissance Hotels' unique approach to guest experiences and neighborhood immersion.
- Prepare for behavioral questions: Be ready to discuss your experience with partnership building and strategy development.
- Network and inquire: Connect with Renaissance Hotels marketing professionals on LinkedIn for insights.
Technical preparation
Master digital marketing tools and platforms.,Analyze campaign data and generate reports.,Understand SEO/SEM principles and best practices.,Familiarize with content management systems.
Behavioral questions
Describe a successful marketing campaign you led.,How do you build strong partnerships?,How do you manage competing priorities?,How do you handle negative feedback or results?
Frequently asked questions
- What are the key responsibilities for a Marketing Manager at Renaissance Hotels Phoenix?
- As a Marketing Manager at Renaissance Hotels in Phoenix, you will drive revenue by developing and executing marketing strategies across traditional, digital, and social media channels. This includes managing the hotel's digital presence, content, partnerships, and public relations efforts, while ensuring brand integrity and alignment with hotel and regional goals.
- What qualifications are needed for the Marketing Manager role at Renaissance Hotels?
- The role requires a 2-year degree in Marketing or a related field with 4 years of experience, or a 4-year bachelor's degree with 2 years of relevant experience. Hospitality marketing or digital advertising experience is preferred. Strong strategic thinking, analytical skills, and partnership-building abilities are also crucial.
- How does Renaissance Hotels approach marketing and brand representation?
- Renaissance Hotels focuses on helping guests experience the 'DNA' of the neighborhoods they visit. Marketing efforts are geared towards showcasing local culture and unique experiences, encouraging guests to see business travel as an adventure. The brand emphasizes spontaneity and storytelling, and marketing managers act as brand guardians to ensure all communications reflect this spirit.
- What is the expected career growth for a Marketing Manager at Renaissance Hotels?
- Joining Renaissance Hotels means becoming part of Marriott International's extensive portfolio. This offers opportunities for professional development, career advancement within the brand, and potential movement across different brands or roles within the larger Marriott organization, leveraging their commitment to associate growth and purpose.
- How important is digital marketing and social media for this Marketing Manager position?
- Digital marketing and social media are central to this Marketing Manager role. You will be responsible for developing and executing digital strategies across various platforms (Marriott.com, third-party sites, social media), managing paid media campaigns, optimizing SEO, and creating engaging content to drive revenue and brand awareness.
- What kind of partnerships will a Marketing Manager at Renaissance Hotels build?
- The Marketing Manager will build and maintain strong relationships with a variety of internal and external partners. This includes regional eCommerce and Marketing teams, Sales and Revenue Management leadership, Hotel Operations, Food & Beverage Directors, PR agencies, local patrons, third-party sites, CVBs, and potentially other community organizations to activate marketing opportunities.