Senior Product Manager, Commerce
Squarespace · New York, NY
- On site
- Full-time
- $247,250 / year
- New York, NY
Job highlights
- Owns end-to-end activation for online store sellers.
- Develops vision and roadmap for seller success.
- Improves onboarding, from setup to first sale.
- Collaborates with design, engineering, and marketing.
- Utilizes data for strategic decision-making.
About the role
About Squarespace
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal. For more information about our company, visit https://www.squarespace.com/about/careers.The Role
At Squarespace we empower our product teams to solve hard problems – customer and business problems – in ways that our customers love, yet work for our business. As a Product Manager, you will contribute to your product team with knowledge of business constraints, a deep understanding of our users, and awareness of product trends.The Online Stores team develops and scales the services, products, and frameworks essential for delivering the best selling experience to all Squarespace customers. The team supports key components of our sales functionality, including storefront setup, inventory, checkout, and post-purchase experiences. We design user experiences that guide users through the process of setting up their store, listing products and services, and making their first and repeat sales.
As a Senior Product Manager, Online Stores Activation, you will own the end-to-end activation journey for commerce sellers—from first touchpoint through first value and beyond. You’ll create a vision and tactical roadmap that reduces the effort customers need to launch a high-quality store, reach their first sale, and build healthy selling habits that grow their business.
Responsibilities
- Own the activation strategy for Online Stores, defining what successful activation looks like for different seller segments (e.g., physical goods, services, digital products) and mapping journeys from signup to first sale.
- Create and prioritize a roadmap rooted in data, informed by multiple sources (quantitative funnels, customer research, market insights, and go-to-market feedback) and justified by return on investment.
- Improve core onboarding flows including store setup, product/service creation, payments configuration, and launch checklists so that sellers can successfully launch faster with less friction.
- Define and monitor activation metrics such as time-to-first-publish, time-to-first-sale, key setup completion rates, and early retention, and use these to guide prioritization and measure impact.
- Guide product development end-to-end—from problem discovery and solution definition through launch and iteration—with consideration for your specific team, adjacent teams, and the broader Squarespace ecosystem.
- Partner closely with design, engineering, UX research, and analytics as a single, mutually supporting force to deliver cohesive experiences that feel simple even when the underlying systems are complex.
- Run structured experiments (A/B tests, feature flags, and staged rollouts) to learn which interventions drive meaningful improvements in activation and early cohort health.
- Collaborate cross-functionally with Marketing and Growth to align product and lifecycle campaigns that nudge sellers through setup and launch.
- Collaborate cross-functionally with Customer Operations to ensure we have excellent support and education for new merchants.
- Collaborate cross-functionally with Data teams to build and refine dashboards that surface activation performance and seller behavior.
- Set outcomes based goals for your team with your engineering and design counterparts and contribute to group-level goal setting for Online Stores.
- Influence broader commerce strategy by championing the needs of new sellers, sharing insights from activation funnels, and advocating for investments that improve long-term customer value.
Who We’re Looking For
- 6+ years of product management experience, managing software products from creation through launch and iteration.
- Experience owning activation, onboarding, or growth funnels for a consumer or SMB-facing product, ideally with measurable improvements to conversion and retention.
- A nuanced understanding of modern product discovery and delivery, including experimentation, hypothesis-driven development, and user segmentation.
- Demonstrated ability to use data and research to define problems, size opportunities, and make tradeoffs, including experience with funnel analysis and core product analytics tools.
- Excellent communication and interpersonal skills, with the ability to align designers, engineers, marketers, and operations partners around shared goals and customer outcomes.
- Comfort working with complex systems (e.g., editors, payments, checkout, or inventory) and simplifying them into intuitive experiences for users.
- Proven track record of setting clear goals and metrics, and driving teams to deliver meaningful business and customer impact.
Benefits & Perks
- A choice between medical plans with an option for 100% covered premiums
- Fertility and adoption benefits
- Access to supplemental insurance plans for additional coverage
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Retirement benefits with employer match
- Flexible paid time off
- 12 weeks paid parental leave and family care leave
- Pretax commuter benefit
- Education reimbursement
- Employee donation match to community organizations
- 7 Global Employee Resource Groups (ERGs)
- Dog-friendly workplace
- Free lunch and snacks
- Private rooftop
- Hack week twice per year
Key Skills/Competency
- Product Management
- Activation Strategy
- Roadmap Creation
- Onboarding Flows
- Data Analysis
- Experimentation
- Cross-functional Collaboration
- UX Research
- Customer Segmentation
- Business Growth
Skills & topics
- Product Management
- E-commerce
- Online Stores
- Activation
- Onboarding
- Growth
- Strategy
- Data Analysis
- Experimentation
- Roadmap
How to get hired
- Tailor your resume: Highlight 6+ years of product management, activation/onboarding experience, and data-driven decision-making. Quantify achievements with metrics.
- Showcase your skills: Emphasize experience with experimentation, user segmentation, and simplifying complex systems.
- Craft a compelling cover letter: Articulate your understanding of Squarespace's mission and how your product vision aligns with their goals.
- Prepare for interviews: Be ready to discuss product strategy, data analysis, cross-functional collaboration, and how you'd approach specific activation challenges for online stores.
- Network and research: Understand Squarespace's commerce offerings and recent product launches to demonstrate genuine interest.
Technical preparation
Master funnel analysis and product analytics tools.,Practice defining and measuring activation metrics.,Develop strategies for A/B testing and experimentation.,Study complex e-commerce systems (payments, inventory).
Behavioral questions
Describe a complex product you simplified.,How do you prioritize competing product needs?,Share an example of data-driven product success.,How do you align cross-functional teams on goals?
Frequently asked questions
- What are the key responsibilities of a Senior Product Manager, Online Stores Activation at Squarespace?
- As a Senior Product Manager, Online Stores Activation at Squarespace, you will own the end-to-end activation journey for commerce sellers. This includes creating a vision and roadmap, improving onboarding flows, defining activation metrics, guiding product development, and collaborating cross-functionally with design, engineering, marketing, and data teams to drive seller success and business growth.
- What experience is required for the Senior Product Manager, Online Stores Activation role at Squarespace?
- Squarespace requires 6+ years of product management experience, with a strong focus on owning activation, onboarding, or growth funnels for consumer or SMB-facing products. You should have a nuanced understanding of product discovery and delivery, be adept at using data and research for decision-making, and possess excellent communication and interpersonal skills.
- How does Squarespace approach product development and team collaboration?
- Squarespace empowers product teams to solve customer and business problems. The Online Stores team, for example, works collaboratively with design, engineering, UX research, and analytics to deliver cohesive experiences. As a Senior Product Manager, you'll partner closely with these functions and set outcome-based goals with your counterparts.
- What kind of impact can a Senior Product Manager have at Squarespace?
- A Senior Product Manager at Squarespace can significantly impact the success of online sellers by optimizing their activation journey, driving them towards their first sale and healthy business habits. You'll influence broader commerce strategy, champion new seller needs, and advocate for investments that improve long-term customer value.
- What are the benefits of working at Squarespace as a Senior Product Manager?
- Squarespace offers a comprehensive benefits package including medical plans with 100% covered premiums option, fertility and adoption benefits, retirement matching, flexible PTO, 12 weeks paid parental leave, education reimbursement, and a dog-friendly workplace with free lunch and snacks. They also offer hack weeks twice a year.
- How does Squarespace use data in its product decision-making for the Senior Product Manager, Online Stores Activation role?
- Data is central to Squarespace's product development. For the Senior Product Manager, Online Stores Activation, you'll create roadmaps rooted in data from quantitative funnels, customer research, and market insights. You'll also define and monitor key activation metrics and run structured experiments (A/B tests) to guide prioritization and measure impact.
Similar roles
Open positions we recommend based on this role.