Marketing and Communications Officer

About Shriners Hospitals for Children - Canada

Shriners Hospitals for Children - Canada provides ultra-specialized short-term orthopedic care to children in Quebec, other Canadian provinces, the United States and around the world. Affiliated with the Réseau universitaire intégré de santé et service sociaux McGill (RUISSS), the hospital promotes excellence and innovation in care, teaching and research. Working at Shriners Hospitals for Children - Canada means working in a patient and family centered care environment where there are many opportunities for professional development. You will work in an innovative, creative and multidisciplinary environment focused on improving the quality of life of children and their families.With its committed and dedicated staff, Shriners Hospitals for Children - Canada has been helping children reach their full potential for over 100 years.

Position Overview

Type of position: Full time temporary (maternity leave replacement)Hours: 35h per weekHourly rate: $30.04 - $49.84 according to years of experienceReporting to the Director, Marketing and Communications, the incumbent embodies a collaborative work style and enjoys being a part of a team. He/she contributes to the development of marketing and communications plans and tools to promote the activities of Shriners Hospitals for Children - Canada internally as well as externally to the public and industry-related audiences. He/she promotes the hospital's expertise and achievements locally, nationally and internationally.He/she ensures quality and efficiency in the dissemination of information and maintains excellent interpersonal relationships with all stakeholders in the performance of their duties. Demonstrating versatility in the execution of day-to-day activities, they also participate in reaching annual performance objectives while respecting confidentiality and following professional ethics.

Key Responsibilities

• In collaboration with the Director, Marketing and Communications, implements communication initiatives to strengthen relationships within the communities and diverse audiences of Shriners Hospital for Children - Canada.
• Participates in the development of annual marketing and communications objectives and plans for Shriners Hospital for Children - Canada.
• Involved in internal and external marketing and communications activities including design, writing, story generation, interviews, articles, newsletter creation, social media management, and intranet and website content.
• Manages and creates internal communications assets such as internal screens, Town Hall presentations, board meeting presentations, and employee communications.
• Contributes to the production of communications products for other departments such as creating social media content, writing speaking points, and success stories.
• Strategizes and creates content, photos, stories, and necessary material for external advertising.
• Conceptualizes, designs and creates materials such as promotional videos, printed and virtual promotional tools, and hospital signage.
• Collaborates with internal clients to develop key messages and strategies for various key audiences including media, patients, donors, physicians and key stakeholders via social and digital media as well as traditional communications channels.
• Works closely with Donor Development team to support marketing fundraising campaigns and events, as well as philanthropic communications initiatives.
• Ensures that organizational branding guidelines are consistent with the values and guidelines of the Shriners Hospital for Children - Canada and the Shriners Children’s network.
• Supports internal communication within the hospital community including staff, patients and their families, researchers, students, as well as the Shriners' fraternity.
• Participates in the promotion of the Shriners Hospital for Children's activities locally, nationally and internationally.
• Undertakes media relations activities such as pitching media, arranging interviews, writing press releases and facilitating logistics for press events and local and national media interviews for official spokespersons according to established procedures.
• Performs other duties as requested by his/her manager.

Qualifications

• University degree in marketing or communications.
• Minimum of 5 years of relevant and recent experience in marketing and communications in a related field, preferably in a hospital setting.
• Excellent command of English and French, spoken and written.
• Excellent writing and communication skills.
• Experience producing presentations for a variety of audiences.
• Ability to produce articles including information gathering, interviews and videos.
• Proficiency in social media, digital platforms and the intranet, including planning and content development.
• Ability to produce photo and video content using tools such as, but not limited to, Canva, Adobe, and photo and video editing tools.
• Knowledge of media monitoring and social listening and familiar with tools such as Meltwater, Agility, or Talkwalker.
• Proficiency in word processing and presentation software.
• Good command of the Microsoft Office suite.
• Capable of effective interaction with a variety of individuals and organizations.
• Ability to build relationships with a variety of stakeholders of all ages.

What We Offer

Shriners Hospitals for Children — Canada offers a competitive salary and comprehensive benefits package. Being a private institution under agreement in the health and social services network, we offer the same conditions as the public sector, including a retirement plan (RREGOP), 13 statutory holidays per year, 9.6 sick days per year, collective insurance, 4 weeks of vacation after one year, and an employee assistant program. In addition, free parking (under certain conditions) or discount for the use of public transportation (Opus card), a supportive work-life balance, access to the gym and a social club.Working at Shriners Hospital for Children - Canada means working in a child / youth and family-oriented environment with opportunities for learning, professional development and the chance to make a difference.

Key skills/competency

• Marketing and Communications Officer
• Marketing
• Communications
• Content Creation
• Social Media Management
• Public Relations
• Media Relations
• Digital Marketing
• Brand Management
• Internal Communications
• External Communications