Senior Lifecycle Marketing Manager
Sequencing · United States
- Hybrid
- Full-time
- $130,000 / year
- United States
Job highlights
- Own customer lifecycle marketing strategy for subscriptions.
- Design personalized customer journeys and communications.
- Launch campaigns via email, SMS, push, and in-app.
- Translate complex genetic data into clear messages.
- Utilize AI tools and A/B testing for optimization.
About the role
About Sequencing.com
Sequencing.com is a profitable, Series A company at the intersection of biotech, genomics, and personalized health. As the world’s largest direct-to-consumer genomics platform, our mission is to power the future of personalized health by making whole genome sequencing and interpretation accessible, actionable, and meaningful for everyone. We partner with healthcare professionals, research organizations, and consumer wellness platforms to deliver deep genomic insights through our advanced data and bioinformatics platform. We are venture-backed, rapidly scaling, and assembling a team that is excited to build products that change the world.The Position
As Senior Lifecycle Marketing Manager at Sequencing.com, you will own the end‑to‑end customer lifecycle across email, SMS, push, and in‑product messaging. You will design and run high‑impact programs that activate new customers, deepen engagement, and grow long‑term subscription value. You will work closely with Growth, Product, Data, Engineering, Bioinformatics, and Customer Success to turn complex genomic and health insights into clear, motivating messages that help people get more value from their DNA every day.The Impact
- Own lifecycle marketing strategy across activation, engagement, retention, win‑back, and referral for Sequencing’s subscription products.
- Map and refine customer journeys and segmentation using real‑time data to trigger personalized communications.
- Plan, write, build, and launch lifecycle campaigns across email, SMS, push, and in‑product messaging with a strong focus on copy quality and clarity.
- Translate complex genetic and scientific concepts into clear, benefit‑driven messages for consumers, partners, and healthcare‑adjacent audiences.
- Build and optimize automated flows, including onboarding, education, upsell, cross‑sell, win‑back, and referral programs.
- Maintain and evolve lifecycle templates, content libraries, and documentation so programs are consistent, efficient, and scalable.
- Use AI tools to increase campaign volume and quality, from ideation and copy drafts to QA and performance analysis.
- Design and run A/B tests across messaging, offers, timing, and workflows, and use insights to iterate quickly.
- Partner with Product and Data to align lifecycle messaging with key product milestones, feature launches, and AI‑driven experiences.
- Work closely with Customer Success to bring the voice of the customer into lifecycle strategy, content, and journey design.
- Monitor lifecycle performance and share regular updates and insights with Growth, Product, and Leadership.
- Ensure lifecycle communications reflect Sequencing’s brand voice and values while adapting tone for DTC, B2B2C, and healthcare segments.
- Identify lifecycle gaps, drop‑off points, and opportunities to better support customers through their genomic health journey.
- Collaborate with Engineering or Marketing Operations on data, event tracking, and tooling improvements that enable more advanced lifecycle programs.
Dominant and Recessive Traits
- 5+ years in lifecycle, CRM, or retention marketing in DTC subscription or consumer product.
- Expert‑level understanding of email and lifecycle platforms (e.g., Blueshift, Braze, Iterable, Klaviyo, or similar tools).
- Hands‑on experience with Segment or a similar CDP to power advanced segmentation, dynamic content, and event‑driven journeys.
- Proven track record building and scaling automated lifecycle flows (onboarding, engagement, retention, win‑back, referral) that move core business metrics.
- Exceptional writing and editing skills, with a portfolio of lifecycle or CRM campaigns showing strong copy and clear impact.
- Ability to translate technical or scientific content into approachable, benefit‑focused language for non‑expert audiences.
- Strong analytical skills and experience using dashboards and simple analyses to make data‑driven decisions.
- Deep familiarity with experimentation and A/B testing across email and CRM channels.
- Comfortable using AI tools as a daily co‑pilot to brainstorm, draft, refine, and analyze lifecycle work.
Key skills/competency
- Lifecycle Marketing
- CRM
- Retention Marketing
- DTC Subscription Marketing
- Email Marketing
- SMS Marketing
- Push Notifications
- In-Product Messaging
- A/B Testing
- AI Tools
Skills & topics
- Lifecycle Marketing
- CRM
- Retention Marketing
- DTC Marketing
- Subscription Marketing
- Email Marketing
- SMS Marketing
- Push Notifications
- Marketing Automation
- Genomics Marketing
- Biotech Marketing
- Personalized Health
- Consumer Health
- Growth Marketing
- Campaign Management
- A/B Testing
- Marketing Analytics
- Customer Engagement
- Customer Retention
- AI Marketing
How to get hired
- Tailor your resume: Highlight experience in DTC subscription lifecycle, CRM, and retention marketing. Emphasize your skills with email, SMS, push, and in-product messaging platforms.
- Showcase your portfolio: Include examples of successful lifecycle or CRM campaigns, demonstrating strong copy and measurable impact.
- Demonstrate technical proficiency: Detail your experience with lifecycle platforms (e.g., Braze, Klaviyo) and CDPs like Segment.
- Quantify your achievements: Use data to show how your strategies improved activation, engagement, retention, and subscription value.
- Prepare for technical and behavioral questions: Be ready to discuss your approach to customer journeys, segmentation, A/B testing, and translating complex information.
Technical preparation
Master lifecycle platforms like Braze or Klaviyo.,Practice segmentation with CDP tools like Segment.,Build and test automated email and SMS flows.,Experiment with AI tools for marketing content.
Behavioral questions
Describe a complex customer journey you designed.,How do you translate technical data for consumers?,Share an example of a successful win-back campaign.,How do you use data to drive marketing decisions?
Frequently asked questions
- What kind of customer lifecycle marketing experience is Sequencing.com looking for in a Senior Lifecycle Marketing Manager?
- Sequencing.com seeks a Senior Lifecycle Marketing Manager with over 5 years of experience in DTC subscription or consumer product lifecycle, CRM, or retention marketing. Proven success in building and scaling automated lifecycle flows that drive core business metrics is essential.
- What are the key communication channels for this Senior Lifecycle Marketing Manager role at Sequencing.com?
- The Senior Lifecycle Marketing Manager will own end-to-end customer lifecycle communications across email, SMS, push notifications, and in-product messaging to activate, engage, and retain customers.
- How does Sequencing.com leverage technology in its lifecycle marketing efforts?
- Sequencing.com utilizes expert-level understanding of lifecycle platforms (like Braze, Klaviyo), CDPs (like Segment), and actively incorporates AI tools to enhance campaign volume, quality, and performance analysis.
- What is the importance of translating complex scientific information for the Senior Lifecycle Marketing Manager role at Sequencing.com?
- A key responsibility is translating complex genetic and scientific concepts into clear, benefit-driven messages for diverse audiences, including consumers and healthcare-adjacent professionals.
- What analytical and testing skills are important for this Senior Lifecycle Marketing Manager position?
- The role requires strong analytical skills for data-driven decisions and deep familiarity with experimentation and A/B testing across CRM channels to optimize messaging, offers, and workflows.
- How does customer feedback influence lifecycle marketing at Sequencing.com?
- The Senior Lifecycle Marketing Manager works closely with Customer Success to integrate the voice of the customer into lifecycle strategy, content creation, and journey design, ensuring communications meet customer needs.
- What is the company culture like at Sequencing.com for this Senior Lifecycle Marketing Manager role?
- Sequencing.com is a profitable, venture-backed, Series A company focused on personalized health. They are rapidly scaling and looking for team members excited to build world-changing products in biotech and genomics.
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