Associate Creative Director
Sequencing · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
Job highlights
- Lead creative for genomic health platform.
- Develop brand and performance campaigns.
- Utilize AI creative tools daily.
- Manage internal teams and external partners.
- Drive subscription growth and retention.
About the role
The Position
Sequencing.com is building the platform that turns clinical grade whole genome sequencing into a lifelong source of personalized health insights, from everyday wellness questions to serious health decisions. As our Associate Creative Director, you own how millions of people first meet that idea, understand it, and stay with it over time, across both brand and performance channels. You report to marketing leadership and partner closely with growth, lifecycle, product marketing, design, and leadership to ship campaigns, launches, and stories that help people understand their genome, trust whole genome sequencing, and act on what they learn.The Impact
- Turn complex genomic data into clear, emotional stories people understand and trust.
- Shape the creative language that sets Sequencing.com apart in DNA, wellness, and personalized health.
- Lead high performing creative across Meta, TikTok, YouTube, CTV, and emerging AI native channels.
- Build creative systems across acquisition, engagement, retention, and subscription experiences.
- Stay close to the work through concepting, art direction, writing, design, prototyping, and production.
- Build fast loops for experimentation, testing, iteration, and learning.
- Guide internal teams and external partners to a high, consistent creative bar.
- Bring a clear point of view across brand and performance, and treat them as one craft.
Dominant and Expressed Traits
- 10 plus years in creative roles, including at least 3 years in a senior creative leadership role
- Hands-on craft in at least two of art direction, design, copywriting, video, motion, or creative strategy.
- Track record of high performing work for consumer internet, subscription, DTC, wellness, or technology brands.
- Strong performance creative across Meta, TikTok, YouTube, and emerging AI native channels.
- Daily fluency with AI creative tooling across image, video, motion, storytelling, and ideation.
- Strong grasp of subscription dynamics, retention, and the end-to-end customer journey.
- Experience leading internal creative teams and managing agencies, freelancers, and production partners.
- High ownership and autonomy in a fast-paced, fully remote environment; experience in wellness, healthtech, biotech, or adjacent categories is a plus.
Key skills/competency
- Associate Creative Director
- Creative Strategy
- Brand Marketing
- Performance Marketing
- Art Direction
- Copywriting
- Video Production
- Subscription Models
- AI Creative Tools
- Team Leadership
Skills & topics
- Associate Creative Director
- Creative Director
- Marketing
- Creative Strategy
- Brand Management
- Performance Marketing
- Art Direction
- Copywriting
- Video Production
- Subscription Marketing
- DTC
- Wellness
- Healthtech
- AI Creative Tools
- Remote Work
- Leadership
How to get hired
- Tailor your resume: Highlight 10+ years creative experience and 3+ years leadership, emphasizing DTC, subscription, or wellness brands.
- Showcase your portfolio: Include examples of high-performing creative across Meta, TikTok, YouTube, and AI-driven campaigns.
- Demonstrate AI proficiency: Detail your experience with AI creative tools for various media types.
- Emphasize leadership: Provide examples of leading internal teams and managing external partners.
- Highlight remote work skills: Showcase autonomy and ownership in a fast-paced, remote setting.
Technical preparation
Master AI creative tools for image, video, motion.,Develop strong concepting and art direction skills.,Practice writing compelling performance copy.,Build experience with subscription model dynamics.
Behavioral questions
Describe a campaign you led from concept to launch.,How do you ensure creative consistency across channels?,Share an example of driving growth through creative.,How do you handle feedback and iteration?
Frequently asked questions
- What is the primary goal of the Associate Creative Director at Sequencing.com?
- The Associate Creative Director at Sequencing.com is responsible for shaping how millions of people understand and engage with the company's platform, which turns whole genome sequencing into personalized health insights. This involves owning the creative across brand and performance channels to drive understanding, trust, and action.
- What kind of creative experience is essential for this Associate Creative Director role?
- Essential experience includes over 10 years in creative roles, with at least 3 years in senior creative leadership. Hands-on craft in art direction, design, copywriting, video, or motion is crucial. A track record of high-performing work for consumer internet, subscription, DTC, wellness, or technology brands is also required.
- How does Sequencing.com leverage AI in its creative processes for this role?
- Daily fluency with AI creative tooling is expected for image, video, motion, storytelling, and ideation. The role involves staying close to the work, including prototyping and production, and building fast loops for experimentation using AI tools.
- What is the work environment like at Sequencing.com for this position?
- This is a fast-paced, fully remote environment that emphasizes high ownership and autonomy. The role requires collaborating closely with marketing leadership, growth, lifecycle, product marketing, and design teams.
- How does the Associate Creative Director contribute to the company's growth and retention strategies?
- The Associate Creative Director builds creative systems across acquisition, engagement, retention, and subscription experiences. A strong grasp of subscription dynamics and the end-to-end customer journey is vital for driving user engagement and loyalty.
- What specific channels will the Associate Creative Director focus on for creative campaigns at Sequencing.com?
- The role involves leading high-performing creative across key digital channels including Meta, TikTok, YouTube, CTV, and emerging AI-native channels, ensuring a consistent brand voice and effective performance across all.