Segment Marketing Manager
Laerdal Medical · United States
- Hybrid
- Full-time
- $125,000 / year
- United States
Job highlights
- Execute go-to-market strategy for Pre-Hospital segment.
- Develop segment-specific marketing plans and campaigns.
- Drive demand and revenue growth through integrated marketing.
- Collaborate with sales and product marketing teams.
- Analyze market trends and report on performance.
About the role
Segment Marketing Manager - Pre-Hospital Vertical & Adjacent Segments
Laerdal Medical offers a comprehensive benefits package including generous PTO & Holidays, Medical, Dental, and Vision insurance, HSA & FSA options with employer HSA contribution, 401k with Employer Match & Profit Sharing, Tuition Reimbursement, Wellness Reimbursement Program, Professional Development Opportunities, Pet Insurance, and a subsidized cafeteria in the NY-based office.
Position Overview
This role is responsible for executing the go-to-market strategy for the Pre-Hospital segment and adjacent markets, including Law Enforcement and Occupational Health, with a strong emphasis on delivering an exceptional customer experience. The position leads segment-specific planning, messaging, and integrated marketing campaigns that drive demand, support revenue growth, and strengthen market presence. By developing strategies and content aligned to the segment’s unique pain points, priorities, and buying behaviors, this role ensures consistent, impactful engagement across all GTM activities. The role also champions continuous learning and digital marketing excellence to stay ahead of industry trends, while regularly reporting on performance, insights, and results to inform strategic decisions and support the Senior Manager, Pre-Hospital Segment Marketing.
Responsibilities
- Segment Strategy & Planning: Execute annual/quarterly marketing plans, build deep understanding of segment trends, identify funding opportunities, and align marketing plans with sales priorities.
- Messaging & Positioning: Develop segment-specific messaging, value propositions, customer personas, and buyer journeys.
- Campaign & Program Leadership: Lead integrated segment-specific campaigns across digital, events, field, and content channels, ensuring resonance and demand generation.
- Sales & Partner Alignment: Provide sales with segment-specific playbooks, pitch decks, and collateral, and collaborate with partner marketing for co-marketing efforts.
- Market Insights & Thought Leadership: Track competitors, produce insights for product roadmaps, and build credibility through thought leadership programs.
- Performance & Optimization: Define KPIs, monitor campaign performance, and report segment-specific marketing impact to leadership.
Requirements
- Ideal candidate must reside in Eastern or Central Time Zones.
- Bachelor’s Degree in Marketing, Business or related field required. MBA is preferred.
- 7-10 years of B2B marketing experience, with 3-5 years in segment/vertical/industry marketing.
- Experience marketing into EMS segment (EMS, Fire, Police) or clinical experience in the EMS segment is desirable.
- Proficiency in CRM (Salesforce.com) and experience with marketing automation platforms.
- Collaboration with International team members may require flexible work hours.
- Approximately 30-40% travel expectation.
- Proven ability to develop and execute segment marketing strategies.
- Ability to communicate with influence and develop scalable, cross-functional solutions.
Key skills/competency
- Segment Marketing
- Go-to-Market Strategy
- B2B Marketing
- Campaign Management
- Market Insights
- Sales Enablement
- Digital Marketing
- Messaging and Positioning
- CRM (Salesforce.com)
- Marketing Automation
Skills & topics
- Segment Marketing Manager
- Marketing Strategy
- Go-to-Market
- B2B Marketing
- Campaign Management
- Pre-Hospital Marketing
- EMS Marketing
- Healthcare Marketing
- Demand Generation
- Sales Enablement
- Marketing Automation
- Salesforce
- CRM
- Content Marketing
- Digital Marketing
How to get hired
- Tailor your resume: Highlight B2B marketing, segment marketing, and EMS/Pre-Hospital experience.
- Showcase your skills: Emphasize CRM (Salesforce.com), marketing automation, and campaign execution.
- Quantify achievements: Use data to demonstrate pipeline contribution and revenue growth.
- Research Laerdal Medical: Understand their mission in improving patient outcomes and their market focus.
- Prepare for interviews: Be ready to discuss segment strategy, GTM execution, and cross-functional collaboration.
Technical preparation
Master Salesforce.com for CRM analysis.,Familiarize with marketing automation platforms.,Practice developing segment-specific marketing plans.,Prepare case studies of successful campaigns.
Behavioral questions
Describe a successful segment marketing strategy you developed.,How do you collaborate with sales teams?,How do you stay updated on market trends?,Tell us about a time you influenced strategy.
Frequently asked questions
- What are the key responsibilities for the Segment Marketing Manager at Laerdal Medical?
- The Segment Marketing Manager at Laerdal Medical is responsible for executing the go-to-market strategy for the Pre-Hospital segment and adjacent markets. This includes planning, messaging, integrated marketing campaigns, market insights, and performance reporting to drive demand and revenue growth.
- What qualifications are essential for the Segment Marketing Manager role?
- Essential qualifications include a Bachelor's Degree in Marketing or Business, 7-10 years of B2B marketing experience (3-5 in segment marketing), proficiency in CRM (Salesforce.com), and experience with marketing automation. Residency in the Eastern or Central Time Zones is also required.
- Is there travel involved for the Segment Marketing Manager position?
- Yes, the Segment Marketing Manager position has an approximate 30-40% travel expectation. This may also include flexible work hours due to collaboration with international team members.
- What kind of marketing experience is most relevant for this role?
- Experience marketing into the EMS segment (EMS, Fire, Police) or clinical experience within the EMS segment is highly desirable for this Segment Marketing Manager role. Proven ability to develop and execute segment marketing strategies is also crucial.
- How does Laerdal Medical support employee growth in this role?
- Laerdal Medical supports employee growth through various benefits like Professional Development Opportunities, Tuition Reimbursement, and a Wellness Reimbursement Program, in addition to the core responsibilities and learning opportunities within the role itself.
- What is the salary range for the Segment Marketing Manager at Laerdal Medical?
- The salary range for the Segment Marketing Manager position is $100,000 to $125,000 annually, with eligibility for a 9% annual bonus. This range does not include other potential compensation or benefits.
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