Senior Director, Customer Lifecycle Marketing - Usage & Engagement

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Customer Lifecycle Marketing - Usage & Engagement based in United States.

This is a senior marketing leadership opportunity focused on building and scaling a new customer lifecycle function for consumption-based offerings.
You will shape the strategy, operating model, experimentation framework, and roadmap that drive product adoption, engagement, and customer growth.
The role combines lifecycle marketing, product-led growth, behavioral data, and enterprise customer strategy in an API-first environment.
You will design scalable digital-first programs that accelerate time-to-value and increase product consumption across enterprise accounts.
Working closely with Marketing, Customer Success, Sales, Product, and Revenue Operations, you will turn customer insights into measurable business outcomes.
The position offers significant influence in defining how marketing supports next-generation products and consumption-based revenue models.
It is an ideal opportunity for an experienced B2B SaaS marketing leader who thrives in high-growth, data-driven, and highly collaborative environments.