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Clera

Content Marketing Manager (German-speaking Market)

Clera · Vienna

Location
Vienna
Posted
8 days ago
Type
Fulltime / On site
Salary
Not listed — worth asking early.
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What the job really is

About the Role

We're a fast-growing, European-founded AI communication platform helping small and medium-sized businesses automate their phone calls — from customer service and order processing to appointment scheduling. With a team of ~50 people and strong backing from top-tier investors (Seed/Series A stage), we're on an ambitious growth trajectory and expanding rapidly across European markets.

We're looking for a Content Marketing Manager to own our content strategy and execution for the German-speaking market. This is a high-impact, high-ownership role where you'll define our brand voice, drive organic growth, and craft performance-oriented copy across the full customer journey — all from our Vienna office.

What You'll Do

  • Own content marketing strategy and execution for the German-speaking market end-to-end.

  • Define and maintain a compelling, consistent brand voice across all customer journey stages.

  • Write and manage website copy and landing pages optimised for conversion in German.

  • Produce high-performing copy for paid marketing channels including YouTube and Paid Social.

  • Script ad creatives for video and social advertising campaigns.

  • Develop and execute organic content strategies across social platforms.

  • Collaborate with creators, customers, and influencers to produce authentic, resonant content.

  • Use A/B testing, user research, and performance data to continuously improve messaging effectiveness.

  • Contribute to product positioning and go-to-market messaging as the company scales.

What We're Looking For

Must-haves:

  • 4+ years of experience in Content Marketing, Copywriting, or Growth Marketing.

  • Native-level German writing skills with proven ability to craft compelling marketing content in German.

  • Experience in a B2B SaaS or fast-growing software environment.

  • Strong grasp of performance marketing principles and conversion-focused copywriting.

  • Hands-on experience with A/B testing and using performance insights to refine messaging.

  • Experience scripting ad creatives for YouTube and Paid Social channels.

  • Track record of building and executing organic social content strategies.

  • Experience collaborating with external creators, customers, and influencers.

  • Fluent English for team-wide professional communication.

Nice-to-haves:

  • Experience marketing AI products or voice/communication technology.

  • Background in conducting user research to inform marketing strategy.

  • Familiarity with SEO best practices for organic content.

You'll thrive here if you: enjoy moving fast, embrace ambiguity, love experimenting with messaging, and take genuine ownership of outcomes in a lean, ambitious team.

Please note: Visa sponsorship is not available for this role.

Compensation & Benefits

  • Salary: €65,000 – €100,000 per year, depending on experience.

  • Opportunity to make a significant mark in a high-growth, well-funded startup at an early stage.

  • Work alongside a driven, international team in one of Europe's most liveable cities.

Location

This is an on-site role based in Vienna, Austria. We work together in person and believe in the energy and speed that comes from a co-located team. Remote or fully distributed arrangements are not available for this position.

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