Paid Search & Social Media Manager [209857]
Aquent · United States
- Hybrid
- Temporary
- $62,400 / year
- United States
Job highlights
- Execute paid media campaigns across search and social.
- Develop and optimize digital, social, and traditional media strategies.
- Manage budgets, agencies, and cross-functional collaborations.
- Analyze performance and use data for optimization and reporting.
- Requires 4+ years of marketing experience.
About the role
Paid Search and Social Media Manager
Aquent is seeking a dedicated Media and Social Marketing Manager I to join their Brand Media team. This role involves the operational execution of paid media campaigns across channels like Paid Search and Social. You will be responsible for ensuring all external media needs are met for the client, contributing to the marketing strategy through media planning, buying, and campaign optimization. Your work will ensure paid media is scheduled and delivered according to the marketing plan and adheres to organizational marketing standards. Key responsibilities include managing agency resources, developing and implementing media strategies across traditional, social, and digital channels, performance monitoring, optimization, reporting, using data-driven insights for innovation, channel management, and managing budgets.
What You’ll Do
- Contribute to the development and optimization of digital, social, and traditional media strategies.
- Collaborate with the Media Team to translate business intelligence and client objectives before guiding media agencies.
- Work with internal stakeholders to understand parameters for developing media strategies.
- Socialize media recommendations, explaining the rationale and alignment with business objectives and best practices.
- Ensure media plans are implemented correctly and in a timely manner.
- Assist in the management of budget plans.
- Serve as a resource to team members on routine matters.
- Apply foundational knowledge of social and digital marketing principles.
- Effectively communicate and collaborate with agencies to ensure alignment with goals and prioritization.
- Apply a moderate understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
- Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled.
What You Have
- Bachelor’s Degree or 4 years of related experience (in lieu of degree).
- 4 or more years of experience in marketing, sales, advertising, or communications, including at least 2 years in social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
- Solid foundational knowledge of the digital or social marketing industry and practices.
- Experience influencing business decisions.
- Experience facilitating or participating in cross-functional teams.
- Experience collaborating with key stakeholders.
- Proficiency with MS Office (Word, Excel, PowerPoint).
- Proficient knowledge of the impact of social marketing on an omni-channel experience.
What Sets You Apart
- Experience with search buying platforms (Google Ads, SA360, Bing) and social buying platforms (Meta, Snapchat, TikTok, etc.).
- Experience with web analytics tools (Tableau, Adobe).
- Demonstrated success in developing search and social tactical strategies aligned with business goals, preferably in insurance and financial services.
- Understanding of marketing attribution and measurement methodologies, particularly for paid search testing.
- Ability to manage multiple projects with attention to detail.
- Experience in Agile working environments.
- US military experience (service or military spouse/domestic partner).
Key Skills/Competency
- Paid Search
- Social Media Marketing
- Digital Marketing Strategy
- Campaign Optimization
- Media Planning
- Budget Management
- Data Analysis
- Agency Management
- Marketing Reporting
- MS Office Suite
Skills & topics
- Paid Search Manager
- Social Media Manager
- Digital Marketing
- Campaign Management
- Media Planning
- Performance Marketing
- Marketing Strategy
- Advertising
- Aquent
- Marketing Manager
How to get hired
- Tailor your resume: Highlight paid search, social media, and digital marketing campaign experience. Quantify achievements with metrics.
- Showcase platform expertise: Detail your experience with Google Ads, Meta, SA360, and analytics tools like Tableau.
- Demonstrate strategic thinking: Prepare examples of developing and socializing media strategies aligned with business goals.
- Prepare for behavioral questions: Be ready to discuss collaboration, stakeholder management, and risk assessment.
- Understand Aquent Talent: Research their mission, benefits, and commitment to inclusivity.
Technical preparation
Master Google Ads and Meta Ads platforms.,Practice with analytics tools like Tableau, Adobe.,Build sample search and social campaign strategies.,Review marketing attribution models.
Behavioral questions
Describe a time you managed multiple projects.,How do you collaborate with internal stakeholders?,Explain a complex media strategy to others.,How do you identify and control business risks?
Frequently asked questions
- What is the target salary range for the Paid Search and Social Media Manager role at Aquent?
- The target hiring compensation range for this Paid Search and Social Media Manager position at Aquent is $30 to $32 per hour. Actual compensation will depend on factors like experience, education, certifications, and location.
- What are the primary responsibilities of the Paid Search and Social Media Manager at Aquent?
- The primary responsibilities include assisting in the operational execution of paid media campaigns across Paid Search and Social, developing and optimizing media strategies, managing agency resources, monitoring performance, optimizing campaigns, and reporting on results for Aquent's clients.
- What qualifications are essential for the Paid Search and Social Media Manager role?
- Essential qualifications include a Bachelor's Degree or equivalent experience, 4+ years in marketing/advertising, with at least 2 years in digital or social marketing/campaign management. Proficiency in MS Office is also required.
- Which specific platforms and tools are important for a Paid Search and Social Media Manager at Aquent?
- Experience with search buying platforms like Google Ads, SA360, and Bing, social buying platforms such as Meta, Snapchat, and TikTok, and web analytics tools like Tableau or Adobe is highly valued for this role.
- Can I apply for the Paid Search and Social Media Manager position if I don't have a Bachelor's Degree?
- Yes, you can substitute a Bachelor's Degree with 4 years of additional related experience in a marketing, sales, advertising, or communications function.
- What kind of benefits does Aquent Talent offer its eligible employees?
- Aquent Talent offers benefits such as subsidized health, vision, and dental plans, paid sick leave, retirement plans with a match, and free online training through Aquent Gymnasium.
- Does Aquent Talent value diversity and inclusion in their hiring process for the Paid Search and Social Media Manager role?
- Yes, Aquent Talent is an equal-opportunity employer and is committed to creating an inclusive environment where diverse backgrounds, experiences, and perspectives are valued.
- What is the work arrangement for the Paid Search and Social Media Manager position?
- This position can be based remotely in the United States, or in specific locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA, or Tampa, FL.
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