Paid Search and Social Media Manager

Paid Search and Social Media Manager

Aquent is seeking a dedicated Media and Social Marketing Manager I to join their Brand Media team. This role involves the operational execution of paid media campaigns across channels like Paid Search and Social. You will be responsible for ensuring all external media needs are met for the client, contributing to the marketing strategy through media planning, buying, and campaign optimization. Your work will ensure paid media is scheduled and delivered according to the marketing plan and adheres to organizational marketing standards. Key responsibilities include managing agency resources, developing and implementing media strategies across traditional, social, and digital channels, performance monitoring, optimization, reporting, using data-driven insights for innovation, channel management, and managing budgets.

What You’ll Do

• Contribute to the development and optimization of digital, social, and traditional media strategies.
• Collaborate with the Media Team to translate business intelligence and client objectives before guiding media agencies.
• Work with internal stakeholders to understand parameters for developing media strategies.
• Socialize media recommendations, explaining the rationale and alignment with business objectives and best practices.
• Ensure media plans are implemented correctly and in a timely manner.
• Assist in the management of budget plans.
• Serve as a resource to team members on routine matters.
• Apply foundational knowledge of social and digital marketing principles.
• Effectively communicate and collaborate with agencies to ensure alignment with goals and prioritization.
• Apply a moderate understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
• Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled.

What You Have

• Bachelor’s Degree or 4 years of related experience (in lieu of degree).
• 4 or more years of experience in marketing, sales, advertising, or communications, including at least 2 years in social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
• Solid foundational knowledge of the digital or social marketing industry and practices.
• Experience influencing business decisions.
• Experience facilitating or participating in cross-functional teams.
• Experience collaborating with key stakeholders.
• Proficiency with MS Office (Word, Excel, PowerPoint).
• Proficient knowledge of the impact of social marketing on an omni-channel experience.

What Sets You Apart

• Experience with search buying platforms (Google Ads, SA360, Bing) and social buying platforms (Meta, Snapchat, TikTok, etc.).
• Experience with web analytics tools (Tableau, Adobe).
• Demonstrated success in developing search and social tactical strategies aligned with business goals, preferably in insurance and financial services.
• Understanding of marketing attribution and measurement methodologies, particularly for paid search testing.
• Ability to manage multiple projects with attention to detail.
• Experience in Agile working environments.
• US military experience (service or military spouse/domestic partner).

Key Skills/Competency

• Paid Search
• Social Media Marketing
• Digital Marketing Strategy
• Campaign Optimization
• Media Planning
• Budget Management
• Data Analysis
• Agency Management
• Marketing Reporting
• MS Office Suite