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Upstart

Senior Performance Marketing Manager, HELOC Growth

Upstart · United States | Remote

Posted about 3 months ago

or apply directly on Upstart's site. We never take the application ourselves.

Is this posting real?

This role has been open
81 days
Upstart's roles stay open a median of 82 days
Reposted
No
Salary listed
No
0% of Upstart's roles list one
Ghost-job risk at Upstart
high
93 stale, 5 reposted of 93 open
Hiring momentum
135 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-10-24

Measured from postings appearing on and disappearing from Upstart's own greenhouse board since 2026-08-03. Full hiring picture for Upstart.

About this role

As a Senior Performance Marketing Manager focused on HELOC Growth at Upstart, you will lead the strategy and execution of Direct Mail campaigns aimed at acquiring new borrowers. Your role involves managing significant marketing budgets, optimizing targeting and creative, and collaborating with cross-functional teams to drive measurable growth. You will also analyze campaign data to inform strategies and develop new approaches to reach underserved customer segments.

Our read on this posting3.0out of 5
benefits
5/5
freshness
1/5
career value
4/5
role clarity
5/5
pay transparency
0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Upstart as an employer.

What you need

  • Bachelor’s degree or equivalent practical experience
  • 5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing roles
  • Experience owning and executing end-to-end marketing campaigns, including strategy, testing, and performance analysis
  • Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes
  • Experience designing and analyzing controlled experiments (e.g., A/B testing, incrementality testing, or similar methodologies)

Nice to have

  • Experience with Direct Mail marketing strategy, execution, or channel ownership
  • Experience working across multiple marketing channels (e.g., digital, offline, lifecycle)
  • Knowledge of measurement frameworks such as incrementality testing, geo-lift, or attribution modeling
  • Experience working in regulated industries such as financial services, insurance, or healthcare
  • Skills in SQL, Looker, or similar tools to analyze and interpret large datasets

What you get

  • Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
  • Retirement benefits including a 401(k) with a company match of $2 for every $1 contributed, up to $15,000 annually
  • Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees
  • Comprehensive health coverage including medical, dental, vision, and wellness resources
  • Health Savings Account contributions for eligible plans
  • Income protection benefits including life insurance and disability coverage

Worth weighing

  • No specific salary listed, but a range is provided based on location
  • The role requires significant ownership and accountability for P&L, which may imply high expectations
  • The position involves collaboration with various teams, which may require strong interpersonal skills
  • The majority of work can be done remotely, but in-person collaboration is encouraged quarterly

Summarised from Upstart's posting. Read the full original.

Listed by Upstart on their greenhouse job board, last confirmed open on 2026-10-24. PitchMeAI is not the employer.

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