or apply directly on iFood's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 13 days iFood's roles stay open a median of 27 days
- Reposted
- No
- Salary listed
- No 0% of iFood's roles list one
- Ghost-job risk at iFood
- moderate 26 stale, 8 reposted of 101 open
- Hiring momentum
- 219 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-17
Measured from postings appearing on and disappearing from iFood's own greenhouse board since 2026-08-03. Full hiring picture for iFood.
About this role
The role involves leading the governance and planning of a unified communication calendar, transforming complex stakeholder demands into effective communication journeys. Responsibilities include monitoring campaign performance, ensuring adherence to governance guidelines, conducting A/B testing, and mentoring junior analysts. The position requires a proactive approach to process improvement and the ability to analyze CRM performance metrics to derive actionable insights.
- benefits
- 1/5
- freshness
- 4/5
- career value
- 4/5
- role clarity
- 5/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of iFood as an employer.
What you need
- Experiência sólida e comprovada em estratégia, governança e operações de CRM / Marketing de Relacionamento
- Domínio avançado de plataformas enterprise de automação de marketing (Braze, Salesforce Marketing Cloud ou similares)
- Domínio em estratégias de governança de dados, gestão de audiências e segmentação avançada
- Experiência com jornadas focadas em ciclo de vida do usuário (retenção, engajamento, onboarding e reativação)
- Profundo conhecimento de métricas de CRM (Open Rate, CTR, Conversão, Churn, Deliverability, Opt-out) e capacidade de correlacioná-las a métricas de negócio
- Experiência sólida no desenho, execução e análise estatística de testes A/B e multivariados
Nice to have
- Domínio especialista em arquitetura de fluxos, integração de eventos, uso de conteúdos dinâmicos e segmentação preditiva em plataformas de Automação de CRM
- Atuação em plataforma de CRM Braze
- Ownership sobre réguas de saturação, matrizes de priorização e proteção do canal em ecossistemas de alta frequência
- Expertise em criar réguas educacionais e institucionais voltadas à saúde da base
- Aplicação prática de IA para geração de insights, personalização em massa, otimização de horários/canais e automação avançada
Worth weighing
- No salary listed
- The role requires a high level of expertise in CRM and marketing automation, which may limit candidates without this experience.
- The position involves mentoring, which may require strong leadership skills and experience in guiding less experienced team members.
Summarised from iFood's posting. Read the full original.
Listed by iFood on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.
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