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Coupang Internal

Marketing Manager, Incentive Strategy & Design 行銷策略及設計經理

Coupang Internal · Taipei, Taiwan

Posted 16 days ago

or apply directly on Coupang Internal's site. We never take the application ourselves.

Is this posting real?

This role has been open
16 days
Coupang Internal's roles stay open a median of 42 days
Reposted
No
Salary listed
No
0% of Coupang Internal's roles list one
Ghost-job risk at Coupang Internal
low
0 stale, 8 reposted of 468 open
Hiring momentum
741 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-09-17

Measured from postings appearing on and disappearing from Coupang Internal's own greenhouse board since 2026-08-03. Full hiring picture for Coupang Internal.

About this role

The Marketing Manager for Incentive Strategy & Design will independently optimize and execute employee incentive projects to support retention, engagement, and productivity goals for Coupang's logistics operations in Taiwan. This role involves using cohort analysis and data-driven decision-making to identify target audiences, allocate resources, and improve program effectiveness, as well as creating marketing materials for these initiatives.

Our read on this posting2.8out of 5
benefits
1/5
freshness
4/5
career value
4/5
role clarity
5/5
pay transparency
0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Coupang Internal as an employer.

What you need

  • Experience in designing, executing, or optimizing promotion, incentive, rewards, or retention programs independently.
  • Experience with cohort analysis and developing differentiated strategies for various audiences or employee groups.
  • Ability to define, track, interpret, and optimize quantitative marketing or operational performance indicators.
  • Data-driven decision-making skills for audience selection, resource allocation, program design, and marketing decisions.
  • Practical ability to create marketing-related visual materials to support campaigns, promotions, incentive programs, or employee communications.
  • Ability to provide examples of marketing material production, including target audience, communication purpose, production considerations, and actual use cases.

Nice to have

  • Experience in logistics, e-commerce, technology, marketplace, delivery-tech, platform business, or other high-frequency, labor-intensive operational environments.
  • Experience in supply-side marketing, worker marketing, labor acquisition, workforce retention, courier marketing, or warehouse workforce marketing.
  • Experience influencing frontline worker recruitment, onboarding, attendance, activity, productivity, or retention through incentive programs.
  • Experience in growth marketing, CRM, customer lifecycle marketing, retention marketing, loyalty marketing, rewards programs, online marketing, performance marketing, acquisition marketing, and providing evidence of incentive mechanisms, cohort strategies, quantitative results, and continuous optimization.
  • Experience adjusting marketing messages, information levels, or calls to action based on different audience cohorts.

Worth weighing

  • No salary listed.
  • The role requires a high degree of hands-on work, which may not suit candidates looking for a more strategic or managerial position.
  • The position involves working in a fast-paced and changing environment, which may be challenging for some candidates.

Summarised from Coupang Internal's posting. Read the full original.

Listed by Coupang Internal on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.

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