Senior Product Marketing Manager - Verticals

About Klaviyo

Klaviyo values the unique backgrounds and experiences of every Klaviyo. We believe everyone deserves a fair shot at success and appreciate experiences beyond traditional job requirements. If you’re a close but not exact match, we hope you’ll still consider applying. Visit klaviyo.com/careers to learn more about life at Klaviyo and how we empower creators.

About the Role

Klaviyo is seeking a strategic Senior Product Marketing Manager to drive growth in priority verticals, beginning with Hospitality (Food & Beverage, Hotel & Travel). This role is responsible for vertical positioning and go-to-market strategy, translating market insights into differentiated messaging, scalable sales plays, and measurable revenue impact.

You will own vertical-specific messaging, pitch decks, and enablement assets, collaborating closely with Sales, Partnerships, Integrated Marketing, CS, and Product to enhance our competitive edge. You'll contribute structured market and field insights to roadmap discussions while operating within an established vertical strategy.

The ideal candidate is a data-driven Product Marketing Manager who excels in fast-paced environments, independently manages complex GTM initiatives, and transforms customer insights into compelling narratives that drive pipeline and revenue.

Vertical Market Expertise

• Own and refine ICP, segmentation, and TAM/SAM to guide prioritization and investment.
• Develop deep customer and buyer insight across sub-segments and geographies, including pain points, workflows, and buying dynamics.
• Build differentiated vertical narratives by translating Klaviyo’s capabilities and ecosystem integrations (loyalty, reservations, POS, PMS) into clear use cases and measurable business outcomes.
• Maintain a strong point of view on the competitive landscape and how it varies by segment and region.

GTM & Revenue Impact

• Develop scalable sales plays and cross-channel GTM programs in partnership with Sales and Marketing leadership.
• Equip Sales and Enablement with high-impact collateral, discovery frameworks, objection handling, and customer proof points.
• Partner with CS and Customer Marketing to turn customer outcomes into repeatable expansion and advocacy motions.

Who You Are

• 5+ years of product marketing experience, including B2B SaaS.
• Experience supporting complex, multi-stakeholder sales cycles.
• Strong analytical mindset; able to translate pipeline, revenue, and usage data into actionable strategy.
• Clear communicator who simplifies complex technical concepts into business value.
• Influential cross-functional partner who can drive alignment without formal authority.
• Self-starter comfortable operating in ambiguity and managing competing priorities.
• Owner mindset with accountability for business results, not just deliverables.

Hiring Process Information

Klaviyo uses Covey in its hiring and/or promotional processes. For NYC candidates, certain features may qualify as an AEDT. Covey Scout for Inbound began use on April 3, 2025. Please see the independent bias audit report covering our use of Covey here.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Compensation and Benefits

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed reflects the minimum and maximum target salaries for the position across all U.S. locations. Base salary offered is determined by factors including job-related skills, relevant experience, education or training, and work location.

In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.

Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.

Base Pay Range For US Locations: $116,000—$174,000 USD

This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work, team meetings, and industry events. Travel is coordinated in advance.

About Klaviyo (More)

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

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Key skills/competency

• Product Marketing
• B2B SaaS
• Go-to-Market Strategy
• Vertical Marketing
• Customer Insight
• Market Analysis
• Sales Enablement
• Cross-functional Collaboration
• Data Analysis
• Messaging and Positioning