
Organic Content Copywriter
HH Global · United States
- Hybrid
- Full-time
- $75,000 / year
- United States
Job highlights
- Write compelling organic content for tech clients.
- Focus on US and LATAM markets.
- Integrate AI tools for efficiency.
- Drive business outcomes like revenue and acquisition.
- Collaborate with marketing and analytics teams.
About the role
Organic Content Copywriter
Join the global leader in responsible marketing activation services
At HH Global, we help the world's most recognized brands turn their growth ideas into measurable impact through responsible marketing activation. We are a global marketing activation partner that connects brands to their customers and delivers sustainable marketing activation at scale. With over 4,000 colleagues across more than 55 countries, you'll join a diverse, high-performing community, empowered to deliver sustainable, innovative solutions for our clients.
Purpose of the Job
This role is a key part of a dedicated global in-house creative production team driving creative innovation within the marketing team of this long-time client - a global leader in the Tech industry. We are seeking a highly creative, results-oriented Web Marketing Copywriter to join the team based in the US.
This role is pivotal in crafting compelling, high-impact content primarily for the client's organic marketing channels, with a strategic focus on the US and LATAM markets. You will create authentic content designed to build brand authority, trust, and long-term engagement for non-paid/owned marketing channels, focusing on quality and consistency.
The ideal candidate is an exceptional writer who can seamlessly integrate AI tools into the creative workflow to accelerate content production, enhance performance, and deliver assets that significantly drive revenue, user acquisition, and strong Return on Investment (ROI).
Key Responsibilities
Content Strategy and Execution
- Develop, write, and edit engaging, on-brand copy for a wide range of organic marketing channels, including website landing pages, blog posts, SEO/GEO-optimized articles, Google Ads Help Center, social media captions (organic posts), and in-product messaging.
- Ensure all content is culturally relevant, locally nuanced, and optimized for target audiences across the US and diverse LATAM regions.
- Work closely with SEO specialists, content strategists, product marketers and global and regional marketing teams to integrate key messages, value propositions, and localized keywords into all creative outputs.
- Maintain a deep understanding of our client's brand guidelines, tone of voice, and product features to ensure consistent and accurate messaging.
AI Integration and Efficiency
- Act as a champion for the adoption and effective use of Generative AI and other copywriting tools within the creative process.
- Utilize AI to accelerate ideation, optimize drafts, translate/localize content (in partnership with linguistic reviewers), and perform data-driven A/B testing on headlines and calls-to-action (CTAs).
- Develop and refine prompt engineering techniques to maximize the quality and relevance of AI-assisted content, ensuring it meets high creative and performance standards.
Performance and Optimization
- Focus content generation on driving tangible business outcomes, including revenue growth, customer acquisition (CPA), SEO/GEO, and overall ROI.
- Collaborate with analytics and performance marketing teams to understand content effectiveness, draw insights from data, and iteratively optimize copy based on performance metrics (e.g., traffic, conversion rates, time on page).
- Structure and write digital assets (e.g., landing pages, banner copy) for maximum conversion, product value prop fidelity, and user experience.
Collaboration and Project Management
- Manage multiple copywriting projects simultaneously, ensuring all deliverables meet deadlines and quality expectations.
- Present and justify creative concepts and copy decisions to internal stakeholders and client partners.
- Participate in content planning meetings, bringing proactive ideas for high-performing organic content.
Knowledge, Skills + Experience
- Minimum of 4+ years of professional copywriting experience, with a focus on tech products, with a significant focus on organic marketing channels within a fast-paced agency or in-house team.
- Proven experience writing high-performing copy for digital assets (websites, landing pages, social media, etc.).
- Demonstrable experience tailoring content for US and/or LATAM markets, understanding regional cultural sensitivities and linguistic nuances.
- Strong portfolio showcasing work that demonstrates creative excellence and measurable business results (revenue, acquisition, ROI).
Technical Skills
- Proficiency in utilizing major Generative AI tools (e.g., Gemini, ChatGPT, Claude) for content production and optimization.
- Familiarity with SEO/GEO best practices and keyword integration.
- Experience working within project management tools (e.g., Asana, Jira) and content management systems (CMS).
- Excellent communication and presentation skills.
- Highly organized, proactive, and capable of managing ambiguity and tight deadlines.
- A data-informed creative—you believe in testing, measuring, and optimizing your work.
- A passion for technology and an understanding of the global tech landscape.
HH Global is an equal opportunity employer and considers all qualified applications without regard to protected characteristics.
Key skills/competency
- Organic Content Copywriter
- Content Strategy
- AI Integration
- SEO Optimization
- LATAM Markets
- Brand Guidelines
- Performance Marketing
- Copywriting
- Generative AI
- Project Management
Skills & topics
- Organic Content Copywriter
- Copywriting
- Content Strategy
- SEO
- Generative AI
- Tech Marketing
- LATAM Markets
- US Markets
- Marketing Activation
- Digital Content
How to get hired
- Tailor your resume: Highlight your 4+ years of copywriting experience, tech product focus, and organic marketing channel expertise. Quantify achievements in revenue, acquisition, and ROI.
- Showcase your portfolio: Include examples of high-performing digital assets (web pages, blogs, social media) and demonstrate experience with US/LATAM markets and AI tools.
- Emphasize AI proficiency: Detail your experience with Generative AI tools like Gemini, ChatGPT, or Claude for content creation and optimization.
- Address technical skills: Mention your familiarity with SEO/GEO, project management tools (Asana, Jira), and CMS platforms.
- Demonstrate cultural fit: Show an understanding of the global tech landscape and a data-informed, proactive approach to creative work.
Technical preparation
Behavioral questions
Frequently asked questions
- What specific AI tools does HH Global expect candidates to be proficient in for the Organic Content Copywriter role?
- For the Organic Content Copywriter position at HH Global, candidates are expected to be proficient in major Generative AI tools such as Gemini, ChatGPT, and Claude. Familiarity with these tools is crucial for accelerating content production, optimizing drafts, and enhancing performance. The role also involves developing prompt engineering techniques to maximize the quality of AI-assisted content.
- What is the primary focus for the Organic Content Copywriter role at HH Global regarding market regions?
- The Organic Content Copywriter role at HH Global has a strategic focus on the US and LATAM markets. This involves creating culturally relevant and locally nuanced content optimized for target audiences within these diverse regions, ensuring consistent and accurate messaging across various organic marketing channels.
- How does HH Global measure the success of an Organic Content Copywriter?
- Success for an Organic Content Copywriter at HH Global is measured by tangible business outcomes. This includes driving revenue growth, customer acquisition (CPA), improving SEO/GEO performance, and achieving a strong overall Return on Investment (ROI). Collaboration with analytics teams to track and optimize copy based on performance metrics is key.
- What type of experience is most valued for the Organic Content Copywriter position at HH Global?
- HH Global highly values candidates with a minimum of 4+ years of professional copywriting experience, particularly within tech products and a strong focus on organic marketing channels. Proven experience in tailoring content for US and/or LATAM markets, understanding regional sensitivities, and demonstrating measurable business results through a strong portfolio are critical.
- Can you provide more details on the 'data-informed creative' aspect for the Organic Content Copywriter role?
- A 'data-informed creative' for this role means you should have a strong belief in testing, measuring, and optimizing your work. This involves collaborating with analytics and performance marketing teams to understand content effectiveness, draw insights from data, and iteratively refine copy based on performance metrics like traffic and conversion rates.
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