Field Influencer Marketing Manager
Allied Global Marketing · United States
- Hybrid
- Full-time
- $60,000 / year
- United States
Job highlights
- Manage influencer campaigns across multiple local markets.
- Collaborate with senior leadership on strategy and execution.
- Track campaign performance and analyze ROI.
- Research trends and develop innovative concepts.
- Requires 3 years marketing experience and strong project management.
About the role
Field Influencer Marketing Manager
Allied Global Marketing, a leader in entertainment, culture, and lifestyle marketing for over 30 years, is seeking a Field Influencer Marketing Manager to support field influencer campaigns. Our award-winning team of over 400 specialists across 23 global offices creates impactful campaigns for top brands in film, TV, sports, gaming, and more, utilizing integrated media, creative solutions, and strategic consulting.
Job Requisites And Overview
The Field Influencer Marketing Manager will play a key role in supporting field influencer campaigns led by our Digital Earned Media team. This position involves managing a variety of projects for high-profile entertainment clients, ensuring influencer promotion is executed effectively across multiple local markets.
Essential Duties And Responsibilities
- Collaborate closely with the Vice President and SVP to refine local influencer strategy and execution for diverse clients.
- Gain visibility and experience managing local field campaigns across multiple markets, including potential National and Global initiatives.
- Maintain and monitor centralized campaign documentation to foster collaboration with local field teams.
- Create and manage internal campaign trackers and monitor campaign KPIs within internal and external documents.
- Organize brainstorm calls and compile concepts into client-facing documents for approval.
- Adhere to internal and external deadlines by following up with teams and flagging past-due items.
- Build cross-market reports using Keynote and coordinate data input with local teams, coordinators, and the VP.
- Proof and format client-facing documents and reports.
- Analyze the ROI of influencer category types and provide insights for workflow optimization and database management.
- Research and report on influencer trends relevant to client industries to generate innovative concepts.
- Provide regular progress reports to the Vice President and SVP.
Skills, Knowledge, And Abilities Needed To Perform The Job
- Proficiency in influencer marketing principles and social media platforms.
- Must have influencer research experience.
- Experience contracting with influencers for paid opportunities is a plus.
- Understanding of the entertainment marketing funnel and influencer KPI delivery is a plus.
- Ability to contribute creative and innovative ideas.
- Strong project management skills, ability to manage multiple projects simultaneously and autonomously.
- Excellent attention to detail, ability to work under pressure, and meet tight deadlines.
- Proficiency in Microsoft Office, Keynote, and advanced Excel skills.
- Effective campaign and project management and organization skills.
- Self-motivated, confident, energetic, and creative.
- Strong collaborative skills and ability to build influencer relationships.
- Excellent verbal and written communication skills.
Required Education/Experience
Minimum of 3 years of experience in a marketing role. A BS/BA degree or relevant experience is preferred.
Key skills/competency
- Influencer Marketing
- Digital Marketing
- Campaign Management
- Social Media Marketing
- Content Creation
- Client Relations
- Data Analysis
- ROI Analysis
- Project Management
- Entertainment Marketing
Skills & topics
- Influencer Marketing Manager
- Field Marketing
- Digital Marketing
- Social Media
- Campaign Management
- Entertainment Marketing
- Marketing Manager
- Influencer Relations
- Content Marketing
- Brand Marketing
- Microsoft Office
- Keynote
- Excel
- Remote Job
- Full-time
How to get hired
- Tailor your resume: Highlight your experience in influencer marketing, campaign management, and social media, specifically mentioning entertainment clients if applicable. Quantify achievements with metrics.
- Craft a compelling cover letter: Express your understanding of Allied Global Marketing's work in entertainment and lifestyle sectors. Clearly state your passion for influencer marketing and how your skills align with the Field Influencer Marketing Manager role.
- Prepare for interviews: Be ready to discuss your experience managing local field campaigns, your approach to influencer research and contracting, and how you analyze campaign ROI. Showcase your proficiency with Microsoft Office, Keynote, and Excel.
- Demonstrate collaboration and creativity: Highlight instances where you've worked effectively with teams, built influencer relationships, and contributed innovative ideas. Be prepared to discuss your understanding of the entertainment marketing funnel.
Technical preparation
Master Excel for data analysis and reporting.,Become proficient with Keynote for presentations.,Learn influencer marketing platforms and tools.,Understand social media analytics deeply.
Behavioral questions
Describe managing multiple local influencer campaigns.,How do you build influencer relationships?,Share an innovative marketing concept you developed.,How do you handle tight deadlines under pressure?
Frequently asked questions
- What is the work arrangement for the Field Influencer Marketing Manager role at Allied Global Marketing?
- The Field Influencer Marketing Manager position is a full-time remote role. While it is remote, there is a preference for candidates located in the Eastern or Central time zones, with standard working hours from 9 am to 6 pm.
- What are the primary responsibilities of a Field Influencer Marketing Manager at Allied Global Marketing?
- The Field Influencer Marketing Manager is responsible for supporting field influencer campaigns, managing projects for entertainment clients, ensuring influencer promotion across local markets, maintaining campaign documentation, creating trackers, building cross-market reports, analyzing ROI, and researching influencer trends. They work closely with the Vice President and SVP.
- What qualifications are required for the Field Influencer Marketing Manager position?
- Candidates need at least 3 years of experience in a marketing role, with a BS/BA degree or equivalent relevant experience preferred. Strong skills in influencer marketing, social media, campaign management, Microsoft Office, Keynote, and Excel are essential.
- How does Allied Global Marketing approach influencer marketing for its clients?
- Allied Global Marketing focuses on integrated paid, owned, and earned media solutions. The Field Influencer Marketing Manager specifically supports local influencer strategies and execution across multiple markets, aiming to drive conversion for high-profile entertainment clients.
- What kind of benefits does Allied Global Marketing offer for this Field Influencer Marketing Manager role?
- This full-time position is eligible for standard benefits including medical, dental, vision, disability, and life insurance. Employees also receive a 401k plan, flexible PTO, and 10 company-paid holidays.
- What is the salary for the Field Influencer Marketing Manager role?
- The annual salary for this full-time Field Influencer Marketing Manager position is $60,000.
- Does Allied Global Marketing require experience with specific software for the Field Influencer Marketing Manager role?
- Yes, strong proficiency with Microsoft Office, Keynote, and advanced skills in Excel are required for the Field Influencer Marketing Manager role to manage documentation, create reports, and track campaign data effectively.
Similar roles
Open positions we recommend based on this role.