Senior Product Marketing Manager (Remote)
EPS Learning · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
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Subject: Interested in the Senior Product Marketing Manager (Remote) role at EPS Learning
Hi Dana — I came across the Senior Product Marketing Manager (Remote) opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and EPS Learning stood out because…
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Job highlights
- Drive success of literacy solutions.
- Develop product positioning and messaging.
- Lead go-to-market planning and execution.
- Enable sales and customer success teams.
- Conduct market research and analysis.
About the role
Company Overview
EPS Learning provides Science of Reading–aligned PreK–12 literacy solutions that help schools deliver effective, evidence-based instruction. Our portfolio includes trusted programs such as SPIRE®, SPIRE Up®, and Wordly Wise 3000®, supporting students across all tiers of instruction through print, digital, and blended learning solutions. We partner with districts nationwide to strengthen literacy outcomes and expand access to ESSA-aligned, evidence-based practices.
Backed by a private equity partner, EPS Learning continues to invest in product innovation and go-to-market capabilities to support long-term growth and impact. If you are motivated by meaningful work and want to help improve literacy outcomes for students across the country, you’ll find a collaborative, mission-driven team at EPS Learning committed to making a difference in classrooms every day.
Position Summary
The Senior Product Marketing Manager plays a critical role in driving the success of EPS Learning's literacy solutions and supporting the company's overall growth strategy. This role is responsible for product positioning, messaging, go-to-market planning, sales enablement, customer communications, and launch execution across the EPS Learning portfolio. This role works closely with Product, Sales, Customer Success, and Marketing to ensure products are effectively brought to market and supported throughout the customer lifecycle. This position serves as a key connector across teams, helping translate product strategy into clear customer value and enabling internal teams with the messaging, tools, and resources needed to drive adoption and growth.
This position requires a combination of strategic thinking, cross-functional leadership, and hands-on execution. The ideal candidate is comfortable leading initiatives, facilitating alignment among stakeholders, influencing decisions without direct authority, and managing multiple priorities in a fast-paced environment. This role regularly partners with senior leaders across the organization and plays a key role in supporting major business initiatives, product launches, portfolio transitions, and pricing programs.
Responsibilities
Product Positioning & Messaging
- Own positioning, messaging, value propositions, and differentiation across assigned products and solution areas.
- Develop messaging frameworks and guidance to ensure consistency across customer-facing, partner-facing, and internal communications.
- Partner with Product Management to translate product capabilities into clear customer benefits and market differentiation.
- Serve as a steward of product messaging across the organization.
Go-to-Market Planning & Execution
- Lead go-to-market planning and execution for new products, product enhancements, pricing initiatives, and strategic programs.
- Develop launch plans, communication strategies, enablement resources, and supporting materials.
- Coordinate cross-functional activities and drive alignment across Product, Sales, Customer Success, and Marketing teams.
- Help ensure organizational readiness and successful execution of launches and key initiatives.
Customer Communications & Strategic Initiatives
- Lead messaging and communication planning for major business initiatives, including product migrations, portfolio transitions, pricing updates, and customer lifecycle programs.
- Develop audience-specific communication plans and messaging strategies that support customer adoption and engagement.
- Facilitate collaboration among stakeholders to ensure a consistent customer experience and coordinated execution.
- Support executive leaders by driving initiatives from planning through implementation.
Sales Enablement
- Develop and maintain sales presentations, battlecards, FAQs, competitive comparisons, talk tracks, and other enablement resources.
- Partner with sales leadership to improve field readiness and messaging effectiveness.
- Support training and readiness efforts for Sales and Customer Success teams.
- Provide ongoing competitive and market insights to customer-facing teams.
Market Research & Competitive Intelligence
- Conduct market research, customer interviews, surveys, competitive analysis, and win/loss reviews.
- Monitor industry trends, customer needs, and competitor activity to identify opportunities and risks.
- Translate market insights into actionable recommendations for Product, Marketing, Sales, and executive leadership.
Content Development & Performance
- Create and manage product collateral, website content, case studies, customer stories, partner materials, and related assets.
- Partner with demand generation, field marketing, and digital teams to ensure product messaging is reflected across campaigns and programs.
- Monitor the effectiveness of product marketing initiatives, launches, messaging, and enablement efforts.
- Use data and analytics to identify opportunities for optimization and continuous improvement.
Qualifications
- Bachelor's degree in Marketing, Business, Education, Communications, or a related field. MBA or advanced degree preferred but not required.
- 8-10 years of experience in product marketing, product management, or marketing strategy.
- Experience leading cross-functional initiatives and bringing products, programs, or services to market.
- Strong communication, presentation, facilitation, and writing skills.
- Demonstrated ability to influence stakeholders and drive alignment across teams without direct authority.
- Experience developing positioning, messaging, sales enablement resources, and go-to-market plans.
- Strong analytical and problem-solving skills with the ability to leverage data to inform decisions.
- Ability to balance strategic thinking with hands-on execution and project leadership.
- Experience in K-12 education, educational publishing, or education technology. Prior literacy education background a plus!
Key skills/competency
- Product Marketing
- Go-to-Market Strategy
- Sales Enablement
- Messaging and Positioning
- Cross-functional Leadership
- Market Research
- Competitive Intelligence
- Content Development
- Customer Communications
- K-12 Education
Skills & topics
- Senior Product Marketing Manager
- Product Marketing
- Go-to-Market Strategy
- Sales Enablement
- Messaging
- Positioning
- K-12 Education
- Literacy Solutions
- Educational Publishing
- Education Technology
- Remote
- Marketing Strategy
- Product Management
How to get hired
- Tailor your resume: Highlight experience in product marketing, K-12 education, and literacy solutions, using keywords from the job description.
- Craft a compelling cover letter: Showcase your understanding of EPS Learning's mission and your ability to drive product success.
- Prepare for interviews: Be ready to discuss your experience with go-to-market strategies, messaging development, and cross-functional leadership.
- Demonstrate your impact: Quantify your achievements in previous roles, focusing on how you've driven growth and adoption.
- Research EPS Learning: Understand their products, their market, and their commitment to evidence-based instruction.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the typical career progression for a Senior Product Marketing Manager at EPS Learning?
- While specific paths vary, a Senior Product Marketing Manager at EPS Learning can progress into roles with greater strategic oversight, such as Director of Product Marketing, or move into broader marketing leadership positions. The company's growth and investment in product innovation suggest opportunities for advancement within the product marketing function and potentially into related areas of product management or overall marketing strategy.
- How does EPS Learning leverage technology in its literacy solutions, and how would a Senior Product Marketing Manager contribute?
- EPS Learning offers Science of Reading–aligned PreK–12 literacy solutions that include print, digital, and blended learning components. A Senior Product Marketing Manager would contribute by clearly articulating the value of these technology-enhanced solutions, developing messaging that highlights their evidence-based approach, and enabling sales teams to effectively communicate these benefits to educational institutions.
- What does 'Science of Reading–aligned' mean in the context of EPS Learning's products?
- 'Science of Reading–aligned' means that EPS Learning's literacy solutions are based on extensive research into how people learn to read. This approach emphasizes explicit, systematic instruction in foundational reading skills such as phonemic awareness, phonics, fluency, vocabulary, and comprehension. A Senior Product Marketing Manager would be responsible for effectively communicating the pedagogical and research-based underpinnings of these programs to educators and administrators.
- How does EPS Learning partner with school districts, and what is the role of a Senior Product Marketing Manager in these partnerships?
- EPS Learning partners with districts nationwide to strengthen literacy outcomes and expand access to evidence-based practices. The Senior Product Marketing Manager plays a key role by developing targeted messaging and go-to-market strategies that resonate with district needs, supporting sales efforts in securing these partnerships, and ensuring that customer communications align with district goals and student success.
- What is the remote work culture like at EPS Learning for a Senior Product Marketing Manager?
- EPS Learning offers a flexible, remote-first work culture, providing employees with a laptop for their home office. This setup is designed to support a productive and collaborative environment for remote team members, fostering effective communication and engagement across distributed teams.
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