Senior Paid Media Manager
KnowFully Learning Group · United States
- Hybrid
- Full-time
- $115,000 / year
- United States
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Senior Paid Media Manager
KnowFully Learning Group · United States
Jamie Fox
Hiring Manager · h•••••@company.com
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Subject: Interested in the Senior Paid Media Manager role at KnowFully Learning Group
Hi Jamie — I came across the Senior Paid Media Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and KnowFully Learning Group stood out because…
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Job highlights
- Lead paid acquisition across multiple healthcare brands.
- Own strategy and execution for paid search and social.
- Transition paid media execution from agency to in-house.
- Partner cross-functionally for customer acquisition growth.
- Competitive salary and comprehensive benefits package.
About the role
About KnowFully Learning Group
KnowFully Learning Group provides comprehensive and engaging continuing education for professionals at all experience levels and support those preparing for certification exams. We service multiple healthcare brands. Our employees are innovative and passionate about learning. We embrace each other’s differences. Through our learning initiatives and teambuilding, we have created a great place to work. If you love what you do and want to work in an environment where hard work is valued, please apply!Job Summary
KnowFully Healthcare is seeking a hands-on, strategic Senior Paid Media Manager to lead paid acquisition across a multi-brand portfolio serving licensed healthcare and wellness professionals. This role owns paid search (Google Ads, Microsoft Advertising) and paid social (Meta) strategy and execution, including campaign planning, creative testing, landing page alignment, tracking, optimization, and performance reporting. The Senior Paid Media Manager will partner cross-functionally with brand marketing, SEO, lifecycle/email, creative, analytics, and web teams to scale efficient customer acquisition and revenue growth. A key priority in this role is transitioning paid media execution from agency to in-house with minimal disruption and improved operational rigor. This position offers a starting salary of $115k per year, along with a comprehensive benefits package including health, dental, vision, life, disability, paid time off, and a 401(k)-retirement plan with employer match.Key Responsibilities
- **Paid Media Strategy & Planning:** Translate revenue goals into measurable acquisition strategies by brand, product line, and audience segment. Develop quarterly and monthly testing roadmaps aligned to CAC, CPA, and ROAS targets. Build channel forecasts and recommend budget allocations based on seasonality, launches, and performance trends.
- **Channel Ownership & Campaign Execution (Search + Social):** Manage and optimize campaigns directly in Google Ads, Microsoft Advertising, and Meta Ads Manager. Design and maintain clear account structures across multiple brands, including naming conventions and UTM governance. Execute full-funnel acquisition strategies, including prospecting, retargeting, branded and non-branded search, and high-intent capture. Maintain best practices for bidding strategies, audience segmentation, keyword management, negative keywords, placements, and experiment design.
- **Testing, Creative Performance & Landing Page Collaboration:** Lead structured creative testing in partnership with copy, design, video, and brand teams. Provide clear briefs grounded in performance data and translate results into repeatable frameworks. Partner with web and SEO teams to improve landing page conversion rates through messaging alignment and A/B testing. Maintain a documented experimentation cadence and archive learnings across brands.
- **Measurement, Attribution & Reporting:** Own conversion tracking accuracy across platforms, including GA4, Google Tag Manager, platform pixels, and offline conversion imports where applicable. Produce weekly performance summaries and monthly executive-level reporting on spend, CAC/CPA, ROAS, funnel conversion rates, and creative performance. Identify performance drivers and present clear, data-backed recommendations for optimization.
- **Budget Management & Agency Transition:** Manage and reallocate spend across brands based on performance and strategic priorities. Lead transition of paid media from agency to in-house, including account audits, documentation, knowledge transfer, and process creation. Evaluate and manage supporting vendors and tools as needed.
- **Process & Governance:** Develop scalable paid media processes, including QA checklists, launch workflows, reporting dashboards, and testing documentation. Establish brand safety guardrails and ensure adherence to healthcare-adjacent compliance and platform policies.
Required Skills and Experience
- Analytical and detail-oriented with strong problem-solving skills.
- Organized and able to manage multiple brands and priorities simultaneously.
- Decisive, accountable, and comfortable operating autonomously.
- Collaborative and effective in cross-functional environments.
- Process-driven with a focus on continuous improvement.
- Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent professional experience.
- 5+ years of progressive experience in performance marketing with direct platform management responsibility.
Preferred Experience
- Experience in healthcare education, professional education, subscription models, or regulated industries.
- Familiarity with CRM/lifecycle marketing platforms (e.g., HubSpot) and LTV analysis.
- Experience supporting creative strategy for performance advertising (static, short-form video, UGC-style creative).
- Experience building operational frameworks for paid media governance and experimentation.
Key skills/competency
- Paid Media Management
- Google Ads
- Meta Ads Manager
- Campaign Optimization
- Performance Reporting
- Budget Management
- Cross-functional Collaboration
- Data Analysis
- A/B Testing
- Healthcare Marketing
Skills & topics
- Senior Paid Media Manager
- Paid Search
- Paid Social
- Google Ads
- Meta Ads
- Microsoft Advertising
- Performance Marketing
- Digital Marketing
- Customer Acquisition
- Marketing Strategy
- Healthcare Marketing
- Remote Job
How to get hired
- Tailor your resume: Highlight your 5+ years of paid media experience, focusing on direct platform management and success in Google Ads, Microsoft Advertising, and Meta Ads.
- Craft a compelling cover letter: Emphasize your strategic approach to paid acquisition, your experience transitioning agency work in-house, and your understanding of the healthcare industry.
- Showcase your analytical skills: Be ready to discuss your experience with CAC, CPA, ROAS targets, A/B testing, and data-backed recommendations during interviews.
- Prepare for cross-functional examples: Illustrate how you've collaborated with brand marketing, creative, and web teams to drive customer acquisition and revenue growth.
- Understand KnowFully's mission: Research their commitment to continuing education and how your role contributes to their multi-brand portfolio's success.
Technical preparation
Master Google Ads, Microsoft Advertising, Meta Ads.,Proficient with GA4 and Google Tag Manager.,Develop structured creative testing frameworks.,Implement robust conversion tracking methods.
Behavioral questions
Describe managing multiple brands simultaneously.,How do you transition processes from agency in-house?,How do you use data to recommend optimizations?,Share an example of cross-functional collaboration.
Prefer to apply the usual way?
Not recommended alone — most applicants never hear back. Email the hiring manager first.
Frequently asked questions
- What are the primary responsibilities of a Senior Paid Media Manager at KnowFully Learning Group?
- As a Senior Paid Media Manager at KnowFully Learning Group, you will lead paid acquisition strategy and execution across multiple brands, focusing on paid search (Google Ads, Microsoft Advertising) and paid social (Meta). Key duties include campaign planning, optimization, creative testing, landing page alignment, tracking, reporting, and managing the transition of paid media execution from an agency to in-house.
- What experience is required for the Senior Paid Media Manager role at KnowFully?
- The role requires a Bachelor's degree (or equivalent experience) in Marketing, Business, or Analytics, with at least 5 years of progressive experience in performance marketing. Direct platform management experience with Google Ads, Microsoft Advertising, and Meta Ads is essential, along with strong analytical, organizational, and problem-solving skills.
- What makes the Senior Paid Media Manager position at KnowFully unique?
- This role offers a unique opportunity to own and transition paid media execution in-house, build scalable processes, and directly impact customer acquisition and revenue growth across a diverse portfolio of healthcare education brands. You'll be instrumental in shaping the future of KnowFully's paid media efforts.
- What is the salary range and benefits package for the Senior Paid Media Manager position?
- The starting salary for this position is $115,000 per year. KnowFully also provides a comprehensive benefits package, including health, dental, vision, life, and disability insurance, paid time off, and a 401(k)-retirement plan with employer match.
- Is the Senior Paid Media Manager role at KnowFully remote?
- Yes, this position is fully remote, allowing you to work from anywhere. KnowFully Learning Group is committed to providing a flexible and supportive work environment for its employees.
- What is the agency transition aspect of the Senior Paid Media Manager role?
- A key priority for this role is leading the transition of paid media execution from an external agency to an in-house team. This involves account audits, documentation, knowledge transfer, and the creation of new processes to ensure a seamless and improved operational approach.
- What kind of collaboration can I expect as a Senior Paid Media Manager at KnowFully?