
Manager, Product Marketing, Ads & Promotions
DoorDash · Los Angeles, CA
- On site
- Full-time
- $175,000 / year
- Los Angeles, CA
Job highlights
- Lead product marketing for ads and promotions.
- Define positioning and marketing strategy.
- Drive adoption for advertising products.
- Focus on CPG brand advertisers.
- Collaborate with product, sales, and engineering.
About the role
About The Team
Our Advertising & Promotions Marketing team operates at the intersection of e-commerce and advertising, surfacing and monetizing relevant content that benefits our core audiences. We provide digital solutions to help advertisers reach DoorDash audiences. The growing DoorDash ads business will quickly become the single best place for merchants and brands to market to local customers, in an ecosystem that benefits all parties.
About The Role
We’re looking for a Manager for Product Marketing to join our Ads & Promotions Marketing team to help build products and tools to support advertisers using DoorDash’s local commerce platform. Our Ads Marketing team is growing rapidly and this person will be a leader on the team, help scale the PMM function, and grow one of DoorDash’s key businesses. They will lead the charge on defining the positioning for the advertising and promotions platform; and the marketing strategy to launch new features and grow existing products for our Enterprise Advertisers. They will partner with their cross-functional team to run research to unearth insights that will inform product & marketing decisions, support experimentation to reach product-market fit, and run marketing tactics to drive scalable growth. The role will focus on CPG brand advertisers.
The ideal candidate will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You will be deeply grounded in audience insights through partnership with research, analytics, and by driving original research to define the needs of the CPG brand advertisers. You will have a track record of leveraging insights to build consensus with large cross-functional teams and of building trusted relationships with senior product leaders. You should be comfortable working closely with customer-facing teams (sales, account management) in addition to leading scaled marketing efforts.
This role must be based out of NY, SF, Los Angeles, Seattle, Chicago, Austin or Boston and reports to the Senior Product Marketing Manager, Ads Marketing.
You’re Excited About This Opportunity Because You Will…
- Support B2B marketing strategies to drive adoption, and engagement to grow users of new and existing advertising and promotions products, in partnership with Product, Sales, and Business strategy
- Support building the ads & promotion products positioning, messaging, naming, and value propositions.
- Develop audience insights with research and analytics to surface opportunities to business and product leadership to influence the product roadmap
- Lead cross-functional teams to execute marketing programs at scale, including partnering with Product Management, Engineering, Comms, Events, Business Strategy, Finance, and Analytics
We’re Excited About You Because…
- You have 6+ years of professional experience in adtech Product Marketing or Product for at a corporate or startup environment;
- You have experience working in the CPG industry, in house, or at an agency, or as a consultant.
- You have a proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
- You are fluent with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns; SQL experience preferred
- You have experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See Below For Paid Time Off Details
For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
The national base pay range for this position within the United States, including Illinois and Colorado.
$142,800—$210,000 USD
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
Key skills/competency
- Product Marketing
- Advertising Technology
- CPG Industry
- Go-to-Market Strategy
- Market Research
- Data Analysis
- Cross-functional Collaboration
- B2B Marketing
- Product Positioning
- Demand Generation
Skills & topics
- Product Marketing
- Ads Marketing
- Promotions Marketing
- B2B Marketing
- Adtech
- CPG
- Go-to-Market Strategy
- Product Management
- Marketing Strategy
- Demand Generation
How to get hired
- Tailor your resume: Highlight adtech, CPG, and GTM launch experience.
- Showcase data fluency: Emphasize market sizing, forecasting, and campaign analysis.
- Demonstrate collaboration: Provide examples of working with cross-functional teams.
- Understand the role: Research DoorDash's advertising platform and its CPG advertisers.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Product Marketing Manager role at DoorDash Ads & Promotions?
- The Product Marketing Manager role at DoorDash Ads & Promotions focuses on defining the positioning and marketing strategy for advertising and promotions platforms, specifically targeting CPG brand advertisers to drive adoption and growth of these products.
- What industry experience is essential for this Product Marketing Manager position at DoorDash?
- Experience in the CPG industry is essential for this role, whether gained in-house, at an agency, or as a consultant, to effectively understand and serve CPG brand advertisers on the DoorDash platform.
- What are the key responsibilities for the Product Marketing Manager, Ads & Promotions at DoorDash?
- Key responsibilities include developing B2B marketing strategies, defining product positioning and messaging, uncovering audience insights through research, and leading cross-functional teams to execute scaled marketing programs.
- What is DoorDash's stance on diversity and inclusion for this Product Marketing Manager role?
- DoorDash is committed to diversity and inclusion, actively encouraging applications from candidates of all backgrounds, experiences, and perspectives. They value a diverse workforce and strive to create an equitable environment.
- What is the typical career path for a Product Marketing Manager at DoorDash?
- While specific paths vary, successful Product Marketing Managers at DoorDash often grow into more senior leadership roles within product marketing or related growth functions, contributing to the company's rapid expansion and evolving business needs.
- Does DoorDash offer remote work options for the Product Marketing Manager, Ads & Promotions role?
- This specific Product Marketing Manager role requires the candidate to be based out of one of the listed office locations (NY, SF, Los Angeles, Seattle, Chicago, Austin, or Boston), indicating it is not a remote position.
- What technical skills are preferred for the Product Marketing Manager role at DoorDash?
- While not strictly required, SQL experience is preferred, alongside fluency with data analysis, market sizing, forecasting, and understanding campaign efficacy, which are crucial for informing product and marketing decisions.
- How does DoorDash approach compensation and benefits for its employees, including this role?
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