
Manager, Product Marketing, Ads & Promotions
DoorDash · Austin, TX
- On site
- Full-time
- $175,000 / year
- Austin, TX
Job highlights
- Lead product marketing for ads and promotions.
- Focus on CPG brand advertisers.
- Develop strategy and positioning.
- Drive adoption and growth.
- Requires 6+ years of experience.
About the role
About The Team
Our Advertising & Promotions Marketing team operates at the intersection of e-commerce and advertising, surfacing and monetizing relevant content that benefits our core audiences. We provide digital solutions to help advertisers reach DoorDash audiences. The growing DoorDash ads business will quickly become the single best place for merchants and brands to market to local customers, in an ecosystem that benefits all parties.About The Role
We’re looking for a Manager for Product Marketing to join our Ads & Promotions Marketing team to help build products and tools to support advertisers using DoorDash’s local commerce platform. Our Ads Marketing team is growing rapidly and this person will be a leader on the team, help scale the PMM function, and grow one of DoorDash’s key businesses. They will lead the charge on defining the positioning for the advertising and promotions platform; and the marketing strategy to launch new features and grow existing products for our Enterprise Advertisers. They will partner with their cross-functional team to run research to unearth insights that will inform product & marketing decisions, support experimentation to reach product-market fit, and run marketing tactics to drive scalable growth. The role will focus on CPG brand advertisers. The ideal candidate will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You will be deeply grounded in audience insights through partnership with research, analytics, and by driving original research to define the needs of the CPG brand advertisers. You will have a track record of leveraging insights to build consensus with large cross-functional teams and of building trusted relationships with senior product leaders. You should be comfortable working closely with customer-facing teams (sales, account management) in addition to leading scaled marketing efforts. This role must be based out of NY, SF, Los Angeles, Seattle, Chicago, Austin or Boston and reports to the Senior Product Marketing Manager, Ads Marketing.You’re Excited About This Opportunity Because You Will…
- Support B2B marketing strategies to drive adoption, and engagement to grow users of new and existing advertising and promotions products, in partnership with Product, Sales, and Business strategy
- Support building the ads & promotion products positioning, messaging, naming, and value propositions.
- Develop audience insights with research and analytics to surface opportunities to business and product leadership to influence the product roadmap
- Lead cross-functional teams to execute marketing programs at scale, including partnering with Product Management, Engineering, Comms, Events, Business Strategy, Finance, and Analytics
We’re Excited About You Because…
- You have 6+ years of professional experience in adtech Product Marketing or Product for at a corporate or startup environment;
- You have experience working in the CPG industry, in house, or at an agency, or as a consultant.
- You have a proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
- You are fluent with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns; SQL experience preferred
- You have experience collaborating with various cross-functional stakeholders (Marketing, Product, Sales, Strategy/Ops) to build products or services for business customers
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information. DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others. To learn more about our benefits, visit our careers page here. See Below For Paid Time Off Details For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year. For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week). The national base pay range for this position within the United States, including Illinois and Colorado. $142,800—$210,000 USDAbout DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel. Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination. Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation. If you need any accommodations, please inform your recruiting contact upon initial connection. Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026. The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144.Key skills/competency
- Product Marketing
- Ads & Promotions
- CPG Brand Advertisers
- Go-to-market strategy
- B2B Marketing
- Audience Insights
- Cross-functional collaboration
- Data analysis
- SQL
- Adtech
Skills & topics
- Product Marketing Manager
- Adtech
- CPG
- B2B Marketing
- Go-to-Market Strategy
- Product Marketing
- Ads
- Promotions
- Marketing Strategy
- Audience Insights
How to get hired
- Tailor your resume: Highlight your adtech, product marketing, and CPG experience. Quantify your achievements in go-to-market launches.
- Showcase data fluency: Emphasize your experience with market sizing, forecasting, and campaign efficacy analysis. Mention SQL skills if applicable.
- Demonstrate cross-functional leadership: Provide examples of collaborating with Product, Sales, Engineering, and Comms teams.
- Understand DoorDash culture: Research their mission, values, and commitment to local economies and diversity.
- Prepare for behavioral questions: Be ready to discuss your strategic and tactical approach, and how you build consensus.
Technical preparation
Study adtech platforms and best practices.,Familiarize yourself with CPG advertising trends.,Practice data analysis and SQL querying.,Prepare to discuss go-to-market strategies.
Behavioral questions
Describe a successful product launch.,How do you influence senior product leaders?,Share an example of driving growth.,How do you build consensus cross-functionally?
Frequently asked questions
- What is the expected salary for the Manager, Product Marketing role at DoorDash?
- The national base pay range for this position at DoorDash in the US is $142,800 to $210,000 USD annually. This is determined by factors like skills, experience, and location, and may be adjusted in the future. The role also includes opportunities for equity grants.
- What specific industries does the Manager, Product Marketing role at DoorDash focus on?
- The Manager, Product Marketing role at DoorDash specifically focuses on CPG (Consumer Packaged Goods) brand advertisers. Experience within the CPG industry, whether in-house, at an agency, or as a consultant, is highly valued.
- What are the key responsibilities of the Manager, Product Marketing at DoorDash?
- Key responsibilities include developing B2B marketing strategies for ad and promotion products, defining product positioning and messaging, generating audience insights to influence the product roadmap, and leading cross-functional teams for marketing program execution.
- What qualifications are required for the Manager, Product Marketing position at DoorDash?
- The role requires 6+ years of professional experience in adtech product marketing or product management. Experience in the CPG industry, a proven track record of successful go-to-market launches, data fluency (including SQL experience), and strong cross-functional collaboration skills are essential.
- What locations are considered for the Manager, Product Marketing role at DoorDash?
- This role must be based out of one of the following DoorDash office locations: New York, San Francisco, Los Angeles, Seattle, Chicago, Austin, or Boston.
- What kind of benefits does DoorDash offer to its employees?
- DoorDash offers a comprehensive benefits package including a 401(k) with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits, flexible paid time off, paid sick leave, medical, dental, and vision insurance, disability and life insurance, family-forming assistance, and a mental health program.
- How does DoorDash approach diversity and inclusion in its hiring process for the Manager, Product Marketing role?
- DoorDash is committed to fostering diversity and inclusion, hiring individuals from all backgrounds, experiences, and perspectives. They encourage applications from people of all identities and backgrounds and adhere to non-discrimination policies.
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