Product Marketing Manager, Data Ecosystems
Alteryx · California, United States
- Hybrid
- Full-time
- $155,000 / year
- California, United States
Job highlights
- Drive go-to-market strategy for Alteryx's Cloud Data Platform.
- Develop messaging and positioning for ecosystem use cases.
- Collaborate with partners like Snowflake and Databricks.
- Create sales enablement assets for field teams.
- Contribute market insights and competitive analysis.
About the role
About Alteryx
Alteryx is an AI-ready data and analytics company that helps organizations put data + AI to work for the Intelligent Enterprise. For more than 20 years, over 8,000 customers have trusted Alteryx to connect, clean, and automate enterprise data — no coding required — delivering the analytics, workflows, and business logic that power insights and operational decisions. Today, we’re extending that same trusted foundation into the AI era, helping organizations operationalize intelligence across every cloud data ecosystem.
What We're Looking For
We are seeking a highly motivated Data Ecosystem Product Marketing Manager to support the go-to-market strategy for Alteryx’s Cloud Data Platform (CDP) ecosystem — one of the company’s most important growth priorities. This role will focus on bringing our ecosystem strategy to life through messaging, partner enablement, campaigns, and field-facing assets. You will work closely with Product Marketing, Partner, Sales, and Demand Gen teams to translate strategy into scalable programs that drive awareness, pipeline, and adoption across key partners like Snowflake, Databricks, and Google Cloud. This is an ideal role for someone who thrives at the intersection of data platforms, AI, and GTM execution, and is excited to turn complex ideas into practical, high-impact marketing outputs.
What You’ll Do
- Support Ecosystem GTM Execution: Help execute the go-to-market strategy for Alteryx’s Cloud Data Platform initiatives, translating strategic direction into campaigns, plays, and field-facing assets.
- Own IT Buyer GTM: Act as the primary owner of the IT buyer persona, translating messaging and positioning into campaigns, sales plays, and field-facing assets.
- Develop Messaging & Positioning: Contribute to the development and refinement of messaging and positioning for ecosystem use cases, ensuring consistency across marketing, sales, and partner channels.
- Drive Partner Marketing Initiatives: Collaborate with the Partner organization to support co-marketing efforts with Snowflake, Databricks, Google Cloud, and other ecosystem partners, including joint campaigns, content, and events.
- Enable the Field to Win: Build and maintain sales enablement assets such as battlecards, solution briefs, demos, and presentations that help Sales and Customer Success teams effectively position Alteryx within the cloud data ecosystem.
- Support Campaigns & Pipeline Programs: Partner with Demand Generation and RevOps to support campaigns, sales plays, and programs that drive pipeline and customer engagement for CDP-related solutions.
- Create Scalable Content & Assets: Develop reusable assets that translate ecosystem value into clear, customer-relevant use cases, helping scale impact beyond one-off engagements.
- Contribute Market & Competitive Insights: Stay informed on cloud data platform trends and competitive positioning, contributing insights that help refine messaging and inform GTM execution.
- Partner Cross-Functionally: Work closely with Product, Core PMM, Solutions Marketing, and Sales teams to ensure alignment between product capabilities, messaging, and go-to-market execution.
What You’ll Bring
- 5–8 years of experience in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS (data, analytics, AI, or cloud platforms preferred)
- Familiarity with the cloud data ecosystem (Snowflake, Databricks, Google Cloud, AWS, Azure)
- Experience supporting product launches, campaigns, or GTM programs
- Strong storytelling skills — able to translate technical concepts into clear, customer-focused messaging
- Ability to work cross-functionally and manage multiple stakeholders
- Comfortable operating in a fast-paced, evolving environment
- Strong execution mindset with attention to detail and quality
- Curiosity and interest in AI, data platforms, and modern analytics architectures
- BA/BS degree required; advanced degree (MBA or similar) a plus.
- Willingness to travel (~50%) for customer meetings and events, partner engagements, and internal and internal meetings.
What Success Looks Like in Your First 6–12 Months
- Ecosystem messaging is clearly articulated and consistently used across marketing and sales materials
- High-quality enablement assets (battlecards, demos, solution briefs) are actively used by the field
- Partner marketing initiatives are executed effectively with measurable engagement
- Campaigns and sales plays contribute to pipeline for CDP-related opportunities
- Reusable content and assets are created to scale ecosystem storytelling
- Strong cross-functional relationships built across Product, Partner, and GTM teams
Why Alteryx
Work alongside passionate, smart people who challenge themselves and support each other. Move fast, iterate, and focus deeply on impact. Shape how we communicate to customers and go-to-market in a rapidly growing analytics category. Benefit from equitable pay, inclusive culture, and the ability to bring your authentic self to work.
Compensation
The base salary range for this role in the United States is $120,000 - $155,000. This role is also eligible for a target annual bonus of 15% of base salary, based on individual and company performance.
In addition to base pay and bonus eligibility, this role includes clear forms of additional compensation, such as: A monthly Connectivity Plus stipend of $150 to support remote work-related expenses; An annual $200 home office reimbursement.
Alteryx offers a comprehensive benefits package designed to support your health, financial security, and overall well-being, including: Medical, dental, and vision coverage; 401(k) with company match; Paid parental leave, caregiver leave, and flexible time off; Mental health support and wellness reimbursement; Career development and education assistance.
Key skills/competency
- Product Marketing
- Data Ecosystems
- Go-to-Market Strategy
- B2B SaaS Marketing
- Cloud Data Platforms
- AI and Analytics
- Partner Marketing
- Sales Enablement
- Messaging and Positioning
- Content Creation
Skills & topics
- Product Marketing Manager
- Data Ecosystems
- Go-to-Market Strategy
- B2B SaaS
- Cloud Data Platform
- AI
- Analytics
- Partner Marketing
- Sales Enablement
- Messaging
- Snowflake
- Databricks
- Google Cloud
How to get hired
- Tailor your resume: Highlight experience in B2B SaaS, data platforms, AI, and product marketing.
- Showcase your impact: Quantify achievements in GTM execution, partner marketing, and sales enablement.
- Research Alteryx: Understand their AI-ready data and analytics focus and cloud data ecosystem strategy.
- Prepare for interviews: Be ready to discuss your experience with cloud partners and translating technical concepts.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the base salary range for a Product Marketing Manager, Data Ecosystems at Alteryx?
- The base salary range for this role in the United States is $120,000 - $155,000 annually, plus bonus eligibility and other compensation.
- Does Alteryx offer remote work options for this Product Marketing Manager role?
- The job description indicates a willingness to travel ~50% for meetings and events, suggesting a hybrid or on-site arrangement is more likely than fully remote, though specific details would need to be confirmed.
- What are the key cloud data ecosystem partners mentioned for this Alteryx role?
- The role focuses on Alteryx's Cloud Data Platform ecosystem, with key partners including Snowflake, Databricks, and Google Cloud. Familiarity with AWS and Azure is also beneficial.
- What type of experience is required for the Product Marketing Manager, Data Ecosystems position?
- The role requires 5-8 years of experience in Product Marketing, Solutions Marketing, or GTM roles within B2B SaaS, preferably in data, analytics, AI, or cloud platforms.
- What benefits does Alteryx provide for this Product Marketing Manager role?
- Alteryx offers a comprehensive benefits package including medical, dental, and vision coverage, 401(k) with company match, paid leave, mental health support, and career development assistance, along with stipends for remote work expenses.
- What is the expected travel frequency for the Product Marketing Manager, Data Ecosystems role?
- The position requires willingness to travel approximately 50% for customer meetings, events, partner engagements, and internal meetings.
- What educational background is preferred for this Product Marketing Manager role at Alteryx?
- A BA/BS degree is required, and an advanced degree such as an MBA or similar is considered a plus.
- How does Alteryx approach compensation for the Product Marketing Manager, Data Ecosystems role?
- Alteryx is committed to fair, equitable, and transparent compensation. Final salary is determined by experience, education, skills, and location, with a specified base range, bonus eligibility, and additional stipends.
Similar roles
Open positions we recommend based on this role.