or apply directly on The Knot Worldwide's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 53 days The Knot Worldwide's roles stay open a median of 53 days
- Reposted
- No
- Salary listed
- No 0% of The Knot Worldwide's roles list one
- Ghost-job risk at The Knot Worldwide
- high 24 stale, 8 reposted of 30 open
- Hiring momentum
- 68 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-25
Measured from postings appearing on and disappearing from The Knot Worldwide's own greenhouse board since 2026-08-03. Full hiring picture for The Knot Worldwide.
About this role
The CRM Audience Activation Lead at The Knot Worldwide is responsible for developing and scaling audience strategies and frameworks that enhance lifecycle marketing across various CRM channels. This role involves working with data activation and marketing technology to improve audience targeting and engagement, particularly using Salesforce Data Cloud. The position requires collaboration with multiple teams to create effective audience solutions and optimize campaign performance.
- benefits
- 2/5
- freshness
- 1/5
- career value
- 4/5
- role clarity
- 4/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of The Knot Worldwide as an employer.
What you need
- BA/BS degree preferred
- 5+ years of experience in CRM, Audience Strategy, Lifecycle Marketing, Marketing Technology, or Data Activation roles
- Deep experience building scalable audience segmentation and targeting strategies within CRM ecosystems
- Strong understanding of lifecycle marketing, customer journeys, and behavior-based personalization
- Experience with marketing automation and customer data platforms (Salesforce Marketing Cloud, Salesforce Data Cloud, Segment, Snowflake, etc.)
- Experience designing scalable audience frameworks, governance models, and activation processes
What you get
- Meaningful, high-impact benefits designed to support the holistic well-being of our diverse workforce
- Physical and mental wellness programs
- Flexible time off
Worth weighing
- No salary listed
- Role requires in-office presence two days a week as part of a hybrid work model
- Focus on audience strategy and marketing technology may not appeal to all candidates
Summarised from The Knot Worldwide's posting. Read the full original.
Listed by The Knot Worldwide on their greenhouse job board, last confirmed open on 2026-09-25. PitchMeAI is not the employer.
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