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ROLLER

Director of Editorial & Social Strategy

ROLLER · Melbourne, Australia

Posted about 2 months ago

or apply directly on ROLLER's site. We never take the application ourselves.

Is this posting real?

This role has been open
73 days
ROLLER's roles stay open a median of 81 days
Reposted
No
Salary listed
No
0% of ROLLER's roles list one
Ghost-job risk at ROLLER
high
19 stale, 0 reposted of 19 open
Hiring momentum
23 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-10-23

Measured from postings appearing on and disappearing from ROLLER's own greenhouse board since 2026-08-03. Full hiring picture for ROLLER.

About this role

The Director of Editorial & Social Strategy at ROLLER will lead the development and execution of a cohesive editorial strategy that enhances how attraction operators engage with the brand. This role involves collaborating with various marketing teams to define content priorities, managing a global network of contributors, and overseeing the organic social strategy to drive audience growth and engagement. The position emphasizes strategic orchestration rather than content production, focusing on building systems that effectively communicate with operators throughout their buyer journey.

Our read on this posting2.6out of 5
benefits
3/5
freshness
1/5
career value
4/5
role clarity
5/5
pay transparency
0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of ROLLER as an employer.

What you need

  • Strong editorial judgment and instinct for relevant topics and stories
  • Deep understanding of the buyer journey from problem-aware to ready to buy
  • Experience building audience-led editorial and organic social strategies tied to business goals
  • Ability to design and manage an integrated editorial system across multiple formats and channels
  • Proven experience developing contributors from various backgrounds into effective content creators
  • Strong experience using organic social media to grow an audience

What you get

  • Competitive compensation and benefits
  • ROLLER Recharge days to celebrate and recharge after hitting goals
  • Engagement in company-wide initiatives and social activities through 'Vibe Tribe'
  • Team member Assistance Program for health and wellbeing support
  • 16 weeks paid Parental Leave for primary carers and 4 weeks for secondary carers
  • Individual learning and development budget with career growth opportunities

Worth weighing

  • Role focuses on strategy and orchestration rather than direct content creation
  • Emphasis on using AI tools for efficiency, which may require adaptability to new technologies

Summarised from ROLLER's posting. Read the full original.

Listed by ROLLER on their greenhouse job board, last confirmed open on 2026-10-23. PitchMeAI is not the employer.

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