Senior Marketing Manager, Demand Generation Campaigns
Financial Times · London
Posted about a month ago
or apply directly on Financial Times's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 30 days Financial Times's roles stay open a median of 43 days
- Reposted
- No
- Salary listed
- No 11% of Financial Times's roles list one
- Ghost-job risk at Financial Times
- high 16 stale, 6 reposted of 38 open
- Hiring momentum
- 84 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-17
Measured from postings appearing on and disappearing from Financial Times's own greenhouse board since 2026-08-03. Full hiring picture for Financial Times.
About this role
The Senior Marketing Manager, Demand Generation Campaigns will design and lead integrated B2B demand generation campaigns aimed at customer acquisition and pipeline growth. This role involves collaborating with various marketing teams and external partners to ensure consistent execution and measurable outcomes. Responsibilities include developing campaign strategies, orchestrating multi-channel plans, and analyzing performance data to optimize future campaigns.
- benefits
- 3/5
- freshness
- 4/5
- career value
- 4/5
- role clarity
- 5/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Financial Times as an employer.
What you need
- Significant experience leading B2B demand generation, integrated marketing, campaign management or revenue marketing functions within a complex organisation.
- Proven track record of designing and delivering integrated, multi-channel marketing campaigns that generate customer acquisition, lead generation, pipeline growth and commercial outcomes.
- Strong experience developing campaign strategies across multiple audiences, products and markets.
- Experience coordinating campaign execution across specialist marketing functions, agencies and cross-functional teams.
- Strong understanding of campaign planning, audience segmentation, customer journey design and integrated marketing.
- Experience establishing campaign governance, planning frameworks and marketing operating rhythms.
What you get
- Generous annual leave
- Medical cover
- Inclusive parental leave packages
- Subsidised gym memberships
- Opportunities to give back to the community
Worth weighing
- Hybrid model requires onsite work 50% of the time, which may not suit all candidates.
- Role requires collaboration across multiple teams and functions, which may be challenging in a matrix environment.
Summarised from Financial Times's posting. Read the full original.
Listed by Financial Times on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.
More roles at Financial Times
- Marketing ExecutiveNew York
- Product Designer: Design Systems (12 month FTC)London
- Principal ArchitectLondon
- Marketing ExecutiveHong Kong
- Associate Reporter/Reporter, MandateWireNew York
- China Tech Correspondent, Hong KongHong Kong
- Principal Technical Architect - FT Specialist and CommunitySofia
- Marketing Executive, Partnerships (Events)Manila