CRM & Lifecycle Marketing Specialist - Growth Marketing
AppLovin · New York City, NY
Posted about 3 months ago
or apply directly on AppLovin's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 87 days AppLovin's roles stay open a median of 76 days
- Reposted
- No
- Salary listed
- No 0% of AppLovin's roles list one
- Ghost-job risk at AppLovin
- high 37 stale, 1 reposted of 37 open
- Hiring momentum
- 47 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-10-29
Measured from postings appearing on and disappearing from AppLovin's own greenhouse board since 2026-08-03. Full hiring picture for AppLovin.
About this role
As a CRM & Lifecycle Marketing Specialist at AppLovin, you will focus on building and optimizing the customer relationship management processes for e-commerce and DTC brands. Your responsibilities include activating and onboarding new advertisers, enhancing engagement and performance of campaigns, and implementing strategies for retention and win-back. You will also utilize various outreach methods beyond email and work with data platforms to improve campaign effectiveness.
- benefits
- 4/5
- freshness
- 1/5
- career value
- 4/5
- role clarity
- 4/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of AppLovin as an employer.
What you need
- 2–4 years in lifecycle and CRM marketing
- Proven track record of running impactful campaigns
- Ability to build logic for segmentation, triggers, and suppression
- Hands-on experience with HubSpot, Salesforce, SQL, and PostHog
- AI fluency and experience with tools like Claude or Cursor
- Strong initiative and creativity in problem-solving
Nice to have
- Experience with outbound or enrichment tooling like Clay or Apollo
- Knowledge of email deliverability and sender reputation
- Familiarity with big data tools like Superset or Trino
- Background in B2B SaaS, adtech, or e-commerce and DTC
What you get
- Competitive total compensation package
- Equity eligibility
- Health insurance including medical, dental, vision, life, and disability
- 401(k) retirement plan
- Unlimited discretionary time off
- 10 paid holidays per year
Worth weighing
- No specific salary mentioned for the role, only ranges for different states
- The role emphasizes building rather than maintenance, which may appeal to candidates looking for growth opportunities
- The position requires a high level of autonomy as an individual contributor, which may not suit everyone
Summarised from AppLovin's posting. Read the full original.
Listed by AppLovin on their greenhouse job board, last confirmed open on 2026-10-29. PitchMeAI is not the employer.
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