Staff Web Analytics & Optimization Analyst

About Zscaler

Zscaler is a pioneer and global leader in zero trust security. The world’s largest businesses, critical infrastructure organizations, and government agencies rely on Zscaler to secure users, branches, applications, data & devices, and to accelerate digital transformation initiatives. Distributed across more than 160 data centers globally, the Zscaler Zero Trust Exchange platform combined with advanced AI combats billions of cyber threats and policy violations every day and unlocks productivity gains for modern enterprises by reducing costs and complexity.

Here, impact in your role matters more than title and trust is built on results. We believe in transparency and value constructive, honest debate—we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership and accountability.

We champion an “AI Forward, People First” philosophy to help us accelerate and innovate, empowering our people to embrace their potential. If you’re driven by purpose, thrive on solving complex challenges and want to make a positive difference on a global scale, we invite you to bring your talents to Zscaler to help shape the future of cybersecurity.

Role

We are looking for a Staff Web Analytics & Optimization Analyst to join our Marketing team. This is a remote role, reporting to the Director, Web Development - Web/Platforms. You will drive our web analytics strategy and always-on CRO program, translating digital behavior into recommendations that improve customer journeys and elevate the user experience across our web properties. You will partner cross-functionally to ensure measurement and experimentation are scalable, reliable, and aligned to business outcomes, including SEO/AEO performance and pipeline impact.

What You’ll Do (Role Expectations)

• Own web measurement instrumentation and governance across Zscaler web properties including GTM, data-layer requirements, and tracking support
• Build and maintain scalable reporting and analytics foundations including automated dashboards and platform integrations
• Deliver performance insights using SQL and BI tools to connect web behavior to downstream lead quality and pipeline outcomes
• Lead the CRO and experimentation program end-to-end from hypothesis development and test design to implementation and results readouts
• Drive cross-functional execution by partnering with Web Engineering and UX/Design to maintain an optimization backlog and roadmap

Who You Are (Success Profile)

• You act like an owner. Your passion for the mission fuels your bias for action and you navigate seamlessly between high-level strategy and hands-on execution.
• You are a problem-solver. You seek out challenges because you are energized by finding solutions, knowing that solving the hard problems delivers the biggest impact.
• You are a high-trust collaborator. You are ambitious for the team, not just yourself, and embrace our challenge culture through candid, respectful feedback.
• You are data-driven. You use data and analytics to find the truth, measure what matters, and value evidence over assumptions to drive better outcomes.
• You think at scale. You build solutions and processes that are built to last and support a high-growth, global organization.

What We’re Looking For (Minimum Qualifications)

• 8+ years in digital marketing, with at least 4 years focused squarely on tag management, reporting, and CRO
• Hands-on experience with experimentation platforms such as Webflow, Intellimize, Optimizely, or VWO
• Expert-level proficiency in Google Analytics and Google Tag Manager
• Experience measuring performance across paid media platforms including LinkedIn Ads and Google Ads
• Proven ability to create wireframes and lead technical teams through the implementation of CRO tests

What Will Make You Stand Out (Preferred Qualifications)

• Proficiency in Piwik PRO, BigQuery, and querying languages such as SQL or Regex
• Technical fluency in HTML, CSS, and JavaScript with experience in CMS platforms like Drupal
• Strong background in UX research methods including heat maps, surveys, and usability insights

Benefits

Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:

• Various health plans
• Time off plans for vacation and sick time
• Parental leave options
• Retirement options
• Education reimbursement
• In-office perks, and more!

Learn more about Zscaler’s Future of Work strategy, hybrid working model, and benefits here.

Key skills/competency

• Web Analytics
• CRO (Conversion Rate Optimization)
• Google Analytics
• Google Tag Manager
• SQL
• A/B Testing
• Data Layer Management
• UX Research
• Paid Media Measurement
• Experimentation Platforms