Head of SEA

About zooplus

With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.

Job Description

Lead and develop the SEA team to achieve strategic, operational, and financial objectives through clear guidance, coaching, and motivation. Define and execute a data-driven SEA strategy to drive growth and efficiency across all markets and platforms. Oversee the planning, execution, and continuous optimization of paid search campaigns, ensuring best-in-class account structures, bidding strategies, keyword portfolios, and creative assets. Ensure full alignment between media, promotional, and commercial plans to foster sustainable business growth. Analyze campaign and market data to identify opportunities, challenge existing approaches, and align initiatives with business goals. Maintain accurate and transparent reporting of key performance indicators, enabling data-based decision-making across teams. Collaborate closely with the Digital Marketing leadership team to enhance bidding, tracking, and reporting systems, building a strong balance between demand capture and demand generation.

Qualifications

• Several years of experience in paid search management, ideally with a proven record in leading teams and developing large-scale SEA strategies.
• In-depth expertise with Google Ads, Microsoft Advertising, and associated search and shopping ecosystems, including automation, bidding, and feed optimization tools.
• Strong analytical and strategic mindset with the ability to turn insights into measurable growth initiatives.
• Excellent understanding of performance marketing KPIs, attribution models, and the interplay between SEA, SEO, social, and display channels.
• Proven communicator and people leader who can inspire collaboration across teams and departments.
• Hands-on experience with A/B testing, conversion tracking, and advanced campaign optimization methodologies.
• Fluent in English; German language skills are a plus.
• Degree in marketing, business administration, economics, or a related field.

Additional Information

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. There’s an option to work for 20 days abroad in approved countries too.

Add to that development opportunities that help you to shape your own career path, excellent training and support, wellbeing offers, subsidised transport or bike leasing, plus 20% discount across all our products, and you’ll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

• ✈️ 28 vacation days and days off on 24th and 31st of December
• 🏋️ Corporate rates at a local gym chain (Body & Soul)
• 📱 Company mobile phone for work and personal use

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

Key skills/competency

• Search Engine Advertising (SEA)
• Paid Search Strategy
• Team Leadership
• Google Ads
• Microsoft Advertising
• Performance Marketing
• Data Analysis
• Campaign Optimization
• Digital Marketing
• Growth Initiatives