Lifecycle Marketing Sr. Manager

Lifecycle Marketing Sr. Manager at Zoom

Zoom is seeking a senior, strategic Lifecycle Marketing Sr. Manager to own and evolve lifecycle monetization across our Online and Self-Serve ecosystem. This role is built for a lifecycle leader who can translate product usage and customer intent into measurable revenue impact at scale. You will shape Product-Led Growth (PLG) and monetization strategy across Zoom’s multi-product portfolio, partnering cross-functionally to maximize customer lifetime value.

Immigration sponsorship is not available for this position.

About The Team

The Online Marketing and Retention team owns the end-to-end customer lifecycle for Zoom’s self-serve and ecommerce motions. We partner closely with Product, Data Science, Analytics, Ecommerce, and Finance to drive scalable growth across activation, expansion, retention, and resubscription - grounded in product signals, experimentation, and strong measurement.

Responsibilities

• Owning Zoom’s lifecycle monetization strategy, driving conversion, upgrades, expansion, add-on adoption, and resubscription within a PLG motion.
• Leading lifecycle strategy across activation, adoption, expansion, renewal, and win-back through personalized, usage-driven journeys.
• Partnering with Data Science and Analytics to build segmentation and predictive models that identify intent, expansion readiness, and churn risk.
• Driving lifecycle experimentation across onboarding, trials, pricing and packaging, feature access, and reactivation levers to improve revenue outcomes.
• Defining measurement and attribution frameworks that connect programs to conversion, retention, expansion, and LTV growth.
• Influencing product roadmap and go-to-market priorities through insights, test learnings, and cross-functional leadership.

What We’re Looking For

• Bring 13+ years of experience driving lifecycle monetization in PLG SaaS and/or subscription businesses (self-serve/SMB), with clear revenue ownership at scale.
• Demonstrate a strong track record of driving revenue impact through lifecycle programs, experimentation, and optimization.
• Collaborate effectively across Product, Data Science, Analytics, Ecommerce, and Finance, influencing without direct authority.
• Leverage deep fluency in product usage analytics, cohort analysis, predictive modeling, and LTV frameworks to guide decisions.
• Operate with executive presence and strong judgment, balancing automation and personalization across lifecycle channels and platforms.
• Possess broad experience in multi-channel lifecycle marketing, driving strategy and execution across email, push, SMS, app notifications, and in-product messaging. Focus on orchestration, sequencing, and utilizing product signals to deliver timely and relevant messages.
• Demonstrate experience contributing to SMB, B2B go-to-market strategy, including PLG motions, self-serve monetization, and cross-functional alignment.

Key skills/competency

• Lifecycle Marketing
• Monetization Strategy
• Product-Led Growth (PLG)
• Customer Lifetime Value (LTV)
• Data Science Partnership
• Experimentation & Optimization
• Multi-channel Marketing
• Product Usage Analytics
• Go-to-Market Strategy
• Revenue Ownership