Website Content Manager

Company Overview

When it comes to IT solution providers, there are a lot of choices. But when it comes to providers with innovative and differentiating end-to-end service offerings, there’s really only one: Zones – First Choice for IT.TM

Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud & Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, leveraging a robust portfolio, and utilizing the highest certification levels from key partners, including Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building digital infrastructures that change the way business does business ensuring whatever they need, they can Consider IT Done. Follow Zones, LLC on Twitter @Zones, and LinkedIn and Facebook.

Position Overview

The Website Content Manager works within a small digital marketing team within Marketing that is responsible for a global online presence to promote brand awareness and lead generation via digital channels. This role requires an analytical mind with a deep understanding of Search Engine Optimization (SEO) and Google Analytics specific to B2B. This position will play a vital role in bringing the Zones value proposition to the front and center via our marketing channels. A successful Website Content Manager at Zones will understand the business service offerings, bring them to market via content publication in various CMS environments, and understand how to best report on the impact and ROI.

What You Will Do As a Website Content Manager

• Planning, implementing, managing, monitoring, and upgrading the organization's websites.
• Ensuring the website and digital platforms align with brand strategy and guidelines.
• Creating strategies to grow subscriber base and web traffic metrics.
• Making website content updates as needed.
• Keeping up to date with industry best practices, regularly monitoring competitor sites, and providing recommendations that continually improve and evolve Zones’ website customer experience.
• Identify keywords that drive adoption around Zones services and IT solutions and provide guidance for website content creation.
• Manage the creation of large keyword lists.
• Evaluating website content for ranking of targeted keywords, customer experience, page indexing through Google, and webpage visitor tracking and conversions.
• Coordinate with vendors and partners to promote and place paid advertisements on our websites, working across internal departments and teams in collaboration with Creative, Partner and Program Marketing, and E-commerce.
• Providing oversight and management of paid search campaigns through Google Ads.
• Monitoring and administering web analytics dashboards, reports, and key reporting tools, as well as pointing out key areas of improvement for SEO/SEM that drive pipeline and revenue around Zones services and solutions.

What You Will Bring To The Team

• 3+ years’ experience working in website management in B2B
• 3+ years’ experience with Google Analytics
• 3+ years’ experience with SEO/SEM
• 1+ years’ experience working in headless CMS environment
• 2+ years’ experience managing PPC marketing initiatives in B2B
• Experience implementing web content management systems in a large corporate environment
• Google Ads Certification Required
• Experience working with Account Based Marketing (ABM) Preferred
• Superior problem solving, organizational, decision-making, written, oral and interpersonal skills
• Ability to work as web producer to add new pages and update content using Digital Experience Platform (DXP such as Strapi)
• Deep understanding of the customer journey touchpoints across digital platforms to create a comprehensive customer view
• Sense of ownership and pride in your performance and its impact on company’s success

Nice To Have

• Extreme attention to detail
• Analytical yet creative
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Bachelor of Arts preferred

Benefits and Culture

Qualified candidates can expect an annual salary of $65,000

While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own team. Our team members enjoy a variety of comprehensive benefits, including medical, dental and vision coverage, life insurance, disability insurance, voluntary accident, hospitalization and critical illness insurance options, a 401(k) plan with matching provision, and many more. Generally, Zones currently offers paid time off and personal sick leave in compliance to individual state requirements.

At Zones, work is more than a job – it is an exciting career on a global team that is client centric, has a passion for technology, embraces change and lifelong learning in a collaborative culture. And as a Minority Business Enterprise, a Corporate Plus member of the Northwest Minority Supplier Development Council, and an Equal Employment Opportunity Employer, our community is just as diverse. If you’re interested in working on the cutting edge of IT innovation, sales, engineering, operations, administration, and more, Zones is the place for you!

Key skills/competency

• Search Engine Optimization (SEO)
• Google Analytics
• Content Management Systems (CMS)
• B2B Marketing
• Google Ads
• Keyword Research
• Web Management
• Digital Marketing
• PPC Management
• Digital Experience Platform (DXP)