SEO Strategist

Our Mission

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.

We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

You’ll enjoy this role if you are…

• Deeply motivated to help patients find and book care through SEO.
• A builder who thrives on developing scalable SEO systems that improve discoverability and conversion.
• Analytical and experimental, using data to identify content gaps, booking opportunities and test improvements.
• A collaborator who enjoys working across product, engineering, design, and marketing teams.
• Excited to make measurable contributions to patient acquisition and bookings through organic search.
• Experienced in enterprise-scale SEO (100k+ URLs, multiple content types).
• Serious about your craft, but not about yourself — you believe in progress before perfection and can laugh along the way.
• Motivated by transforming how people experience healthcare.

Your day to day as an SEO Strategist at Zocdoc is…

• Owning the SEO strategy for patient, provider, and enterprise-facing pages to drive visibility, trust, and conversion through organic search.
• Conducting deep keyword and competitor research to identify content gaps and growth opportunities across all marketplace use cases.
• Partnering cross-functionally with product, design, and engineering to embed SEO best practices into new booking flows and marketplace surfaces.
• Building and maintaining a scalable content engine across a massive, dynamic page inventory to capture high-intent patient keywords.
• Optimizing on-page elements—including metadata, structured data, and internal linking—to improve the performance of doctor profiles and product pages.
• Supporting the adoption of provider and enterprise tools by improving how product capabilities surface in organic search results.
• Monitoring rankings, traffic, and booking signals, then translating that data into actionable recommendations for stakeholders.
• Identifying and testing SEO-driven improvements, using performance data to iterate on content structure and discoverability.
• Evaluating how content surfaces in AI-powered and generative search experiences, applying structured data to ensure visibility and accuracy.
• Delivering measurable organic growth by improving rankings and traffic that directly impact patient bookings.
• Collaborating with marketing and engineering teams to align SEO initiatives with Zocdoc’s broader growth and product roadmaps.
• Shaping product experiences using real-time search insights to ensure booking flows remain discoverable as algorithms evolve.

You’ll be successful in this role if you have…

• 3–5 years of experience in SEO, with a strong focus on B2C content optimization and organic growth.
• Expertise in keyword research, on-page optimization, and conversion-focused SEO strategies.
• Proficiency with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, STAT, Screaming Frog, Botify).
• Strong skills in data visualization and reporting (e.g., Looker, Tableau, SQL, or similar).
• Excellent written and verbal communication skills with an eye for detail.
• Analytical and experimental mindset, able to translate performance metrics into strategic recommendations.
• Proven ability to work cross-functionally with product, content, design, and engineering teams.
• Ability to anticipate and adapt to changes in search behavior, including AI-driven and generative discovery experiences, ensuring Zocdoc remains visible and competitive as search evolves.
• Bonus: Experience in healthcare, marketplace platforms.

Key Performance Indicators

• Improved rankings for high-intent patient booking keywords.
• Growth in organic traffic to patient-facing pages.
• Increase in completed patient bookings attributable to SEO-driven traffic.
• Engagement and conversion metrics across the booking funnel (CTR, time on page, booking completion rate).
• Visibility and traffic growth for provider solution tools influenced by SEO.
• Clear, data-driven reporting on KPIs to stakeholders, translating performance into actionable recommendations.

Benefits at Zocdoc

• Flexible, hybrid work environment at our convenient Soho location.
• Unlimited Vacation.
• 100% paid employee health benefit options (including medical, dental, and vision).
• Commuter Benefits.
• 401(k) with employer funded match.
• Corporate wellness program with Wellhub.
• Sabbatical leave (for employees with 5+ years of service).
• Competitive paid parental leave and fertility/family planning reimbursement.
• Cell phone reimbursement.
• Catered lunch everyday along with beverages and snacks.
• Employee Resource Groups and ZocClubs to promote shared community and belonging.
• Great Place to Work Certified.

Key skills/competency

• SEO Strategy
• Keyword Research
• On-Page Optimization
• Content Strategy
• Technical SEO
• Data Analysis
• Cross-functional Collaboration
• Google Analytics
• SEMrush
• Marketplace SEO