Content Marketing Manager, Research & Insights

Your Impact on Our Mission

Healthcare marketing is full of noise — generic whitepapers, recycled stats, webinars nobody remembers. The marketing and growth leaders at health systems and large practices deserve better, and we're going to give it to them. You'll produce the content that cuts through: original research, benchmark reports, long-form guides, and webinars built on proprietary data and real insight. The kind of work that gets circulated in a strategy meeting or cited in a board deck.

Your Day-to-Day

• Running original research programs from start to finish — designing surveys, analyzing results, and writing the reports that turn proprietary data into something the industry actually references
• Producing webinars end-to-end: topic development, speaker prep, promotion, and cutting the recording into content that lives beyond the event
• Writing and producing long-form gated content — ebooks, guides, benchmark reports — that marketing and growth leaders at health systems download because it's genuinely useful to them
• Turning each big asset into a full campaign: blog posts, social content, email sequences, sales collateral
• Partnering with Provider Acquisition, Lifecycle Marketing, Comms, PR, and SEO to make sure your work drives pipeline and earns press
• Tracking form fills, MQLs, registrations, attendance rates — and using that data to decide what to build next

You'll Enjoy This Role If You Are...

• Someone who loves the long game — a months-long research project that becomes the thing your industry talks about
• Energized by production: coordinating surveys, wrangling data, building a webinar from nothing
• Proud of the whitepapers and reports you've made, and you can point to the pipeline they drove
• A strong writer who can also manage a dozen moving pieces at once without losing the thread

You'll Be Successful In This Role If You Have...

• 5–8 years of content marketing experience with a strong focus on demand generation
• Experience producing original research — surveys, benchmark reports, data studies — that people actually cited or used
• A portfolio of long-form gated content that generated real pipeline
• Track record producing webinars people show up for
• Strong project management skills — you've run complex, multi-asset campaigns without dropping things
• Strong writing and editorial skills
• Deep B2B tech experience
• Journalism experience strongly preferred
• Healthcare or marketplace experience a plus

Benefits

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness program with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging
• Great Place to Work Certified

About Us

Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.

Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.

Key skills/competency

• Content Marketing
• Research & Insights
• Demand Generation
• B2B Tech
• Project Management
• Webinar Production
• Data Analysis
• Content Strategy
• SEO
• Journalism