Paid Digital Marketing
Zinda Law Group, PLLC · Austin, TX
- Hybrid
- Part-time
- $60,000 / year
- Austin, TX
Job highlights
- Manage and scale paid advertising campaigns.
- Drive qualified traffic and conversions through ads.
- Analyze campaign performance and optimize budgets.
- Report on key performance metrics weekly.
- Contribute to brand strategy and vendor relations.
About the role
Paid Digital Specialist (Part-Time)
About The Role
Are you a data-driven digital marketer who loves turning ad spend into real results? Do you geek out over campaign performance, live inside Google Ads, and know how to make every dollar work harder? If so, we want you on our team.
Zinda Law Group is looking for a Paid Digital Specialist who's ready to own our paid advertising strategy and help us reach the people who need us most. This is a high-visibility role where your work directly impacts the firm's growth — and you'll have the support, resources, and creative freedom to do it right.
What You'll Do
Paid Search & Campaign Management
- Build, manage, and scale paid search campaigns across Google Ads and beyond.
- Conduct deep keyword research to maximize budget efficiency while hitting traffic, conversion, and ROI/ROAS goals.
- Monitor, analyze, and optimize campaign metrics via Google Analytics to ensure peak performance at all times.
- Produce clear, actionable weekly performance reports for leadership.
- Make strategic recommendations on keyword expansion and budget prioritization.
Paid Social
- Execute and manage paid social media campaigns that drive qualified traffic and conversions.
- Stay ahead of platform trends and algorithm changes to keep our campaigns competitive.
Cross-Functional Contributions
- Manage individual and team projects with a high degree of ownership and accountability.
- Collaborate with leadership on long-term brand strategy and positioning.
- Build and maintain relationships with vendors while staying current on the latest in paid advertising.
What We're Looking For
Minimum Requirements
- Proficiency in Google Ads, Google Analytics, Google Search Console, and Meta Ads.
- Proven experience managing large-scale PPC campaigns.
- Strong analytical mindset with sharp problem-solving and project management skills.
- Detail-oriented, deadline-driven, and able to thrive in a fast-paced environment.
- Clear, confident communicator — comfortable presenting to and interacting with executive leadership.
Bonus Points
- Bachelor's degree in Marketing, Business, or a related field.
- Previous experience in a law firm or legal marketing environment.
Why Zinda?
At Zinda Law Group, we don't just run ads — we fight for people whose lives have been turned upside down. Your work here has a purpose beyond clicks and conversions. You'll be part of a high-performing, ambitious team that's growing fast and investing in the people who help make it happen.
- Competitive compensation tied to performance and impact.
- Health insurance and comprehensive benefits.
- A collaborative, energetic team that celebrates wins and learns from losses.
- Room to grow — we promote from within and reward initiative.
Zinda Law Group is an equal opportunity employer. Reasonable accommodations will be made for individuals with disabilities.
Note to Recruiters: We are not working with third-party agencies at this time. Unsolicited resumes will not be considered.
Key skills/competency
- Paid Digital Specialist
- Google Ads
- Google Analytics
- Meta Ads
- PPC Campaigns
- Campaign Management
- Digital Marketing
- Paid Social
- Data Analysis
- ROI Optimization
Skills & topics
- Paid Digital Specialist
- PPC
- Google Ads
- Meta Ads
- Digital Marketing
- Campaign Management
- Google Analytics
- Paid Social
- Marketing Strategy
- ROI Optimization
How to get hired
- Customize your resume: Highlight PPC, Google Ads, and Google Analytics experience.
- Showcase your analytical skills: Quantify campaign results and ROI in your application.
- Prepare for interviews: Be ready to discuss campaign optimization strategies.
- Demonstrate collaboration: Highlight project management and communication skills.
- Research Zinda Law Group: Understand their mission and marketing approach.
Technical preparation
Master Google Ads campaign creation and optimization.,Become proficient with Google Analytics reporting.,Understand Meta Ads platform capabilities.,Practice keyword research techniques.
Behavioral questions
Describe a challenging campaign optimization you faced.,How do you handle tight deadlines and high pressure?,How do you communicate complex data to stakeholders?,Give an example of a strategic recommendation you made.
Frequently asked questions
- What are the essential tools for a Paid Digital Specialist at Zinda Law Group?
- For the Paid Digital Specialist role at Zinda Law Group, proficiency in Google Ads, Google Analytics, Google Search Console, and Meta Ads is essential. Demonstrating experience with these platforms is crucial for success.
- How can I showcase my campaign management skills for the Zinda Law Group job?
- To showcase your campaign management skills for the Zinda Law Group position, emphasize your experience in building, managing, and scaling PPC campaigns. Quantify your achievements in terms of budget efficiency, traffic, conversions, and ROI/ROAS.
- What type of reporting is expected from the Paid Digital Specialist at Zinda Law Group?
- The Paid Digital Specialist at Zinda Law Group is expected to produce clear, actionable weekly performance reports for leadership. This includes analyzing campaign metrics and making strategic recommendations.
- Is prior legal marketing experience required for the Paid Digital Specialist role at Zinda Law Group?
- While not a minimum requirement, previous experience in a law firm or legal marketing environment is considered a 'bonus point' for the Paid Digital Specialist position at Zinda Law Group. It can help you stand out.
- What is the work arrangement for the Paid Digital Specialist role at Zinda Law Group?
- The job description specifies 'Part-Time' for the Paid Digital Specialist role. While the exact work arrangement (remote, hybrid, on-site) isn't explicitly stated, the focus on remote tools like Google Ads suggests flexibility may be possible.
- How does Zinda Law Group view the impact of a Paid Digital Specialist?
- Zinda Law Group emphasizes that the Paid Digital Specialist's work directly impacts the firm's growth and helps reach people in need. They view this role as having a purpose beyond just clicks and conversions, contributing to the firm's mission.