Manager, Sales Marketing - Programmatic
Zeta Global · New York, United States
- Hybrid
- Full-time
- $95,000 / year
- New York, United States
Job highlights
- Manage presales deliverables for diverse clients.
- Ideate and map Zeta solutions to client needs.
- Craft creative marketing concepts and narratives.
- Collaborate with sales and internal teams.
- Develop sales collateral and thought leadership.
About the role
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
The Role
Zeta’s state-of-the-art, data-fueled, AI-driven, award-winning, omnichannel platform drives superior media outcomes for brands and agencies. We are seeking a Manager, Sales Marketing - Programmatic to partner deeply with our sales team to tailor precise, creative and clearly-communicated solutions and concepts for our clients, in tandem with our product, sales planning, and data cloud teams. This is a collaborative role reporting directly to a Director, Partnership Marketing, with support from the team leader, the GVP of Partnership Marketing. Ideally, you will be located on the East Coast and work ET hours.
Responsibilities
- Manage and deliver on a pipeline of presales deliverables across a range of client industries.
- Apply your experience, creativity, strategic intellect, and product knowledge to help ideate and map Zeta’s solutions to address client need, then create the client deliverable to appropriately articulate solution.
- Craft creative concepts that tie a brand’s personality and marketing goals to areas where Zeta has differentiated equity in clear, powerful, easy-to-grasp platforms.
- Collaborate with Zeta’s sales team and internal SMEs to hone the solution, craft the narrative and design each deliverable.
- Partner with other Partnership Marketing team members on key projects outside of the proposal pipeline, including the development of thought leadership content, new proposal templates and frameworks, and more.
- Create and maintain a library of sales collateral within verticals, partnering with key internal stakeholders.
- Experience with programmatic advertising (DSPs, data-driven media buying, audience targeting, and optimization) strongly preferred.
Job Requirements
- Excellent written, verbal, and presentation skills to satisfy two key areas: Externally: understanding and communication of our products and services to external client teams in a compelling, accurate, strategic, and holistic manner. Internally: communicating with internal key stakeholders and SMEs to effectively harness their expertise in building new content for various projects (sales materials, technical documentation, analyst relations, etc.) across business needs.
- Leverage programmatic advertising knowledge to inform media strategy, audience targeting, and activation recommendations within client proposals.
- Ability to understand data and identity, then creatively apply that understanding in communicating unique and client-specific applications and use cases.
- Strong analytical and problem-solving skills, self-motivated, personable, and strong attention to detail.
- Consistently curious about sales and product developments and gaining familiarity and expertise in multiple practice areas. Can translate information into understanding and implement into sales and training materials.
- Proven track record of project management and time management to ensure that programs developed are relevant and aligned with sales and business needs and objectives.
- Ability to work in a fast-paced, detail-oriented environment.
- Ability to coordinate several projects simultaneously with limited supervision.
- Expertise in Microsoft PowerPoint and other presentation or word processing software.
- Minimum 5 years' relevant experience in similar roles, including at agencies, brand marketing teams, media publishers, or managed service ad tech platforms.
Benefits & Perks
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
- And more!!
Salary Range
The salary range for this role is $90,000-$100,000, depending on location and experience.
People & Culture at Zeta
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
Zeta in the News!
https://zetaglobal.com/press/?cat=press-releases
Key skills/competency
- Programmatic Advertising
- Sales Marketing
- Client Solutions
- Partnership Marketing
- Content Development
- Project Management
- AI Marketing
- Data Analysis
- Media Strategy
- Communication Skills
Skills & topics
- Manager
- Sales Marketing
- Programmatic Advertising
- AI Marketing
- Marketing Cloud
- Client Solutions
- Partnership Marketing
- Media Buying
- Audience Targeting
- Project Management
- Zeta Global
- New York City
- Full-time
- Marketing
How to get hired
- Tailor your resume: Highlight programmatic advertising, sales marketing, and project management experience.
- Showcase client solutions: Emphasize your ability to craft compelling client deliverables and narratives.
- Demonstrate programmatic expertise: Detail your experience with DSPs, audience targeting, and media optimization.
- Prepare for interviews: Be ready to discuss your approach to sales enablement and cross-functional collaboration.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the salary range for the Manager, Sales Marketing - Programmatic role at Zeta Global?
- The salary range for the Manager, Sales Marketing - Programmatic position at Zeta Global is $90,000-$100,000 per year, with the final offer depending on the candidate's location and experience.
- What is the primary responsibility of the Manager, Sales Marketing - Programmatic at Zeta Global?
- The primary responsibility is to partner with the sales team to create tailored, creative, and clearly communicated solutions and concepts for clients, leveraging Zeta's AI-powered marketing platform and programmatic advertising expertise.
- What kind of experience is preferred for the Manager, Sales Marketing - Programmatic role?
- Experience with programmatic advertising, including DSPs, data-driven media buying, audience targeting, and optimization, is strongly preferred for this role.
- What are the key skills required for this position?
- Key skills include excellent written, verbal, and presentation abilities, strong analytical and problem-solving skills, project management, expertise in Microsoft PowerPoint, and a minimum of 5 years of relevant experience.
- Does Zeta Global offer remote work options for this role?
- While not explicitly stated as remote, the company ideally prefers candidates on the East Coast to work ET hours, suggesting a preference for on-site or hybrid arrangements within that region.
- What is Zeta Global's approach to diversity and inclusion?
- Zeta Global is committed to building a workplace culture of trust and belonging, and it does not discriminate based on sex, race, color, religion, age, disability, veteran status, national origin, sexual orientation, gender identity, or expression.
- What benefits does Zeta Global offer its employees?
- Zeta Global offers benefits such as unlimited PTO, excellent medical, dental, and vision coverage, employee equity, employee discounts, virtual wellness classes, and pet insurance.