Partner Programs Marketing Manager
Zapier
Job Overview
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Job Description
About the Role
At Zapier, we build and use automation every day to make work more efficient, creative, and human. As a Partner Programs Marketing Manager, you will scale partner programs, turning partners into a powerful distribution channel. You will lead the marketing of our integration and solution partner programs, create scalable enablement, and run multi-channel campaigns that drive partner-led growth.
Key Responsibilities
Partner Program Marketing and Enablement: Drive partner program marketing, manage partner perks and lifecycle communications, and develop enablement resources such as case studies, solution briefs, and playbooks.
Partner Campaigns and Distribution: Create partner marketing playbooks and campaigns, provide multi-channel assets, run webinars and co-marketing initiatives, and track campaign effectiveness.
MDF Program Management: Design and manage structured MDF programs, support partner-led events, and ensure effective ROI tracking.
Partner Acquisition and Awareness: Increase program awareness via website, partner portal, and targeted campaigns while supporting scaled partner acquisition.
Measurement and Reporting: Define and track KPIs, use data insights to optimize programs, and report on partner programs' contribution to Zapier’s growth.
About You
You have proven experience in partner or channel marketing in B2B SaaS, a strong background in multi-channel campaigns, and the ability to build repeatable marketing programs. Excellent communication skills, an analytical mindset, cross-functional collaboration experience, and AI fluency are essential.
Preferred Qualifications
Experience with technology and channel partners, familiarity with partner portals, MDF programs, and CRM-based tracking, along with an interest in automation, integrations, and AI tools.
Application Details
The anticipated application window is 30 days from the posting date. Although Zapier is an all-remote company, note that there are specific geographic restrictions outlined in our resource guide.
Key skills/competency
- Partner Marketing
- Channel Marketing
- Multi-Channel Campaigns
- MDF Programs
- Enablement
- Data Analytics
- Partner Acquisition
- Reporting
- CRM
- AI Tools
How to Get Hired at Zapier
- Customize your resume: Highlight partner marketing experience and successes.
- Showcase AI fluency: Detail responsible use of AI in work projects.
- Demonstrate analytics: Emphasize KPI setting and campaign tracking skills.
- Prepare examples: Share case studies of multi-channel success.
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