Director, Product Marketing
Zapier · NAMER
- Hybrid
- Full-time
- $150,000 / year
- NAMER
Job highlights
- Lead product marketing for Zapier's growth.
- Shape GTM strategy for rapid product innovation.
- Manage a team focused on AI-driven marketing.
- Partner with leadership on product strategy.
- Evolve GTM from launches to continuous model.
About the role
About Zapier and AI
At Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently. Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to.Role Overview
Zapier is hiring a Director of Product Marketing to lead our next phase of growth. This is a strategic and hands-on leadership role. You’ll own how we position Zapier to buyers, evolve our GTM motion to match rapid product innovation, and manage a team at the edge of AI-driven marketing. You’ll partner closely with Product, Engineering, Sales, and Marketing leadership to define where we play, how we win, and what our true moat is. You’ll move the team from traditional, campaign-based launches to a more continuous, insight-driven GTM engine, one that keeps pace with how fast we’re shipping. If you’re someone who can zoom out to define strategy and zoom in to rewrite a deck, challenge a product roadmap, or jump into a sales deal, you’ll thrive here.About You
- 8+ years of experience in product marketing or related roles, with meaningful time spent in B2B SaaS and enterprise GTM
- Led and developed high-performing teams, ideally managing managers or senior ICs, and know how to raise the bar while moving fast
- Both strategic and hands-on. You can define positioning at the company level and also get into the details of messaging, decks, and campaigns
- Strong product intuition. You’re comfortable debating with Product and Engineering on roadmap priorities, differentiation, and long-term moat
- Understand enterprise sales deeply. You’ve partnered closely with Sales, influenced deal strategy, and built GTM motions that support complex, multi-stakeholder buying processes
- Experience evolving GTM models before, moving from big launches to more iterative, continuous release cycles
- Excited about AI, not just as a feature, but as a fundamental shift in how products are built, marketed, and sold
- High bar for clarity and quality, and you push teams to communicate simply, even when the product is complex
What You’ll Do
- Define and drive positioning and narrative: Establish clear, differentiated positioning for Zapier’s platform and products, grounded in customer needs
- Shape product strategy and moat: Partner with Product and Engineering to influence roadmap decisions, ensuring we’re building toward a durable competitive advantage
- Transform our GTM motion: Evolve the team from traditional launch cycles to a continuous, release-driven model aligned with product velocity and sales needs
- Align with enterprise sales: Build tight partnerships with Sales leadership to ensure our messaging, packaging, and enablement directly support pipeline and revenue
- Lead and develop the PMM team: Manage a team of ~7 PMMs, setting a high bar for performance, clarity, and impact while creating space for speed and experimentation
- Drive AI-forward marketing: Push the team to adopt AI in how we create, test, and scale messaging, while also shaping how we position Zapier in an AI-first world
- Ensure consistency across the funnel: Partner with Brand, Content, and Demand Gen to deliver a cohesive, compelling story from first touch through close
Application Deadline
The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled. Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.Key skills/competency
- Director of Product Marketing
- B2B SaaS
- Product Marketing
- Go-to-Market Strategy
- Team Leadership
- AI Marketing
- Enterprise Sales
- Product Strategy
- Messaging
- Positioning
Skills & topics
- Director of Product Marketing
- Product Marketing
- B2B SaaS
- Go-to-Market Strategy
- AI Marketing
- Team Leadership
- Enterprise Sales
- Product Strategy
- Marketing Automation
- Zapier
How to get hired
- Customize your resume: Highlight your B2B SaaS, enterprise GTM, and team leadership experience.
- Tailor your cover letter: Emphasize your strategic and hands-on approach, and excitement for AI.
- Prepare for interviews: Be ready to discuss your experience with GTM evolution and influencing roadmaps.
- Showcase AI understanding: Demonstrate how you've used or plan to use AI in marketing.
- Research Zapier's culture: Understand their focus on automation, efficiency, and remote work.
Technical preparation
Study Zapier's current GTM and product positioning.,Familiarize yourself with B2B SaaS marketing frameworks.,Analyze AI's impact on product marketing.,Review enterprise sales cycles and enablement needs.
Behavioral questions
Describe a GTM evolution you led.,How do you influence product roadmaps?,Share experience leading marketing teams.,How would you position Zapier with AI?
Frequently asked questions
- What is the application deadline for the Director of Product Marketing role at Zapier?
- The anticipated application window is 30 days from the job posting date. However, this can change if the number of applicants requires it, or if the position is filled sooner.
- Is this a remote position, and are there any location restrictions for Zapier's Director of Product Marketing?
- Yes, Zapier is an all-remote company. However, there are specific countries where Zapier cannot have employees working permanently. Please refer to their provided resource for a list of these locations.
- What is Zapier's stance on using AI tools like ChatGPT during the hiring process for the Director of Product Marketing role?
- Zapier encourages responsible and transparent use of AI tools during the hiring process. They have provided specific guidance on how to collaborate with AI, including tools like ChatGPT, Claude, and Gemini.
- What key experience is Zapier looking for in a Director of Product Marketing candidate?
- Zapier is looking for candidates with 8+ years in product marketing, B2B SaaS, and enterprise GTM. They also value experience leading high-performing teams, strong product intuition, deep understanding of enterprise sales, and experience evolving GTM models.
- How does Zapier approach product launches and Go-to-Market (GTM) strategy for its marketing team?
- Zapier aims to evolve its GTM motion from traditional, campaign-based launches to a more continuous, insight-driven engine that keeps pace with rapid product innovation and shipping velocity.
- What are the primary responsibilities of the Director of Product Marketing at Zapier?
- The Director of Product Marketing will define and drive positioning and narrative, shape product strategy, transform the GTM motion, align with enterprise sales, lead and develop the PMM team, drive AI-forward marketing, and ensure funnel consistency.
- How important is AI understanding for the Director of Product Marketing role at Zapier?
- Excitement about AI is crucial, not just as a feature, but as a fundamental shift in how products are built, marketed, and sold. The role involves driving AI-forward marketing and positioning Zapier in an AI-first world.
- What kind of product and sales collaboration is expected for the Director of Product Marketing at Zapier?
- You'll partner closely with Product, Engineering, and Sales leadership. This includes influencing roadmap decisions, debating product priorities, understanding enterprise sales deeply, and supporting sales deal strategy.