Marketing and Communications Manager

About YPO

YPO is the global leadership community of over 38,000 extraordinary chief executives. Our history is long, our achievements many and our trajectory ever-forward. We welcome extraordinary leaders to grow stronger together to improve lives, businesses and the world. Driven by the shared belief that the world needs better leaders, we come together in YPO to become better leaders and better people.

Role Overview: Marketing and Communications Manager

To help advance this mission, we are seeking a strategic and execution-focused Marketing and Communications Manager to support global marketing initiatives across our 32 Business and Personal Networks. Reporting to the Senior Manager, Marketing Communications, this role blends strategic planning with hands-on execution, developing integrated campaigns that elevate member engagement, strengthen brand consistency, and advance network priorities across a global portfolio. Operating in a highly collaborative, matrixed environment, this position partners closely with internal stakeholders and member leaders to deliver measurable impact.

Key Responsibilities

• Marketing Strategy & Campaign Execution: Lead the development and execution of integrated marketing and communications plans aligned with departmental and network priorities. Translate business initiatives into clear marketing strategies, defining audience segmentation, messaging frameworks, and channel approach.
• Stakeholder & Cross-Functional Collaboration: Build trusted relationships with internal stakeholders and member leaders to deliver strategic marketing partnership and support. Provide guidance on marketing best practices and brand standards to ensure consistent, high-impact communications.
• Content Development & Brand Execution: Create and manage marketing assets including email campaigns, newsletters, presentations, toolkits, and promotional materials. Independently produce polished, visually compelling assets using Canva (or similar tools), ensuring professional and on-brand execution.
• Performance Tracking & Continuous Improvement: Track and analyze campaign performance using Salesforce Marketing Cloud. Partner with Data & Insights to translate engagement metrics into actionable recommendations that refine messaging, targeting, and overall effectiveness.

Qualifications

• 5+ years of progressive experience in marketing, communications, business, or a related field.
• Demonstrated ability to operate strategically while driving hands-on execution within a matrixed organization.
• Proven track record managing multiple projects and stakeholders and delivering integrated marketing campaigns in a fast-paced environment.
• Expertise in campaign development and compelling content creation.
• Strong analytical acumen with the ability to translate performance data into actionable insights that improve marketing effectiveness.
• Sound judgment with a structured approach to problem-solving and solution development.
• Exceptional written and verbal communication skills with meticulous attention to detail.
• Experience with CRM and marketing automation platforms (Salesforce preferred).
• Proficiency in Canva.

Key skills/competency

• Marketing Strategy
• Communications Management
• Campaign Development
• Content Creation
• Stakeholder Collaboration
• Brand Consistency
• Salesforce Marketing Cloud
• Data Analysis
• Project Management
• Canva Proficiency