Director of Product Marketing
@ Youscience

American Fork, Utah, United States
On Site
Full-time
Posted 17 days ago

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XXXXXXXX XXXXXXXXXXXXX XXXXXXXXXX***** @youscience.com
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Job Details

About the Role

The Director of Product Marketing will lead the end-to-end product marketing strategy for the flagship YouScience Brightpath platform. This role is high-visibility for a strategic, hands-on leader at the intersection of product, sales, and marketing.

What You’ll Do

  • Lead GTM strategy: Develop and execute launch plans, campaigns, and enablement initiatives with Product and Revenue teams.
  • Own product positioning: Craft clear value propositions and narratives for diverse buyer personas.
  • Drive storytelling: Create compelling stories, case studies, and use cases that connect product features to customer benefits.
  • Activate customer research: Manage Customer Advisory Board, Win/Loss analysis, and influencer briefings.
  • Enable the sales team: Provide persona-based training, messaging guides, and competitive intelligence.
  • Lead competitive analysis: Monitor market trends and competitor moves to refine differentiation strategies.
  • Influence product strategy: Offer market insights, customer feedback, and pricing recommendations to shape the product roadmap.
  • Establish best practices: Build scalable frameworks and repeatable processes for future growth.
  • Manage product launches: Communicate product feature updates and launches consistently.

Qualifications

  • 5–10 years in Product Marketing for SaaS, software, or technology products.
  • Proven track record in driving adoption, usage, and measurable impact.
  • Strong strategic thinking and tactical execution skills.
  • Excellent storytelling, writing, and presentation skills.
  • Experience in GTM strategy development and cross-functional collaboration.
  • Analytical skills with ability to leverage data and market insights.
  • Education technology marketing experience is a plus.

Benefits & Culture

Join a mission-driven, collaborative team focused on impacting millions of students. Enjoy flexible remote work, robust career development support, comprehensive benefits including medical, dental, vision, 401(k), and generous PTO plus paid holidays.

Key skills/competency

Director of Product Marketing, GTM, product positioning, storytelling, market research, competitive analysis, sales enablement, SaaS, cross-functional collaboration, analytics

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How to Get Hired at Youscience

🎯 Tips for Getting Hired

  • Research Youscience's culture: Study their mission, values, and platform details.
  • Customize your resume: Highlight product marketing and SaaS experience.
  • Showcase storytelling: Include relevant marketing case studies and successes.
  • Prepare for interviews: Review GTM strategy and competitive analysis insights.

📝 Interview Preparation Advice

Technical Preparation

Review SaaS product demos
Practice data analysis skills
Study competitive market trends
Brush up on GTM frameworks

Behavioral Questions

Describe a challenging cross-functional project.
Explain your approach to market research.
Discuss handling ambiguous situations in strategy.
Share experience in team collaboration.

Frequently Asked Questions