Marketing Assistant

@ YOUNG MENS CHRISTIAN ASSOCIATION OF EAST TENNESSE

Overview

The YMCA of East Tennessee is seeking a creative and detail-oriented Marketing Assistant to support our marketing initiatives. In this role, you will promote our programs, mission, and services through engaging content and effective digital strategies.

Responsibilities

• Content Creation: Design brand-compliant materials like flyers, brochures, banners using Canva or similar tools.
• Social Media Management: Develop and schedule engaging content and manage community interactions.
• Digital Advertising: Assist in creating and managing digital ad campaigns for varied goals.
• Website Content Management: Maintain accurate and updated website information about programs and events.
• App Management: Ensure proper content and engagement via YMCA360 mobile app.
• Member Communications: Manage push notifications, emails and campaigns for timely messaging.
• Brand Compliance: Ensure all materials adhere to YMCA branding guidelines.
• Collaboration: Work closely with marketing leadership and program staff.

Qualifications

• Strong written and verbal communication skills.
• Excellent grammar and attention to detail.
• Organizational and time management skills for multiple projects.
• Proficiency in Canva or similar design software (Adobe Spark, Adobe Creative Suite).
• Familiarity with social media and basic digital marketing strategies.
• Ability to work both independently and in a team setting.

Preferred Qualifications

• Experience with email marketing platforms and scheduling tools like Meta Business Suite.
• Experience with website content management systems such as WordPress or Squarespace.
• A passion for the YMCA mission and community impact.

Key skills/competency

• Content Creation
• Social Media
• Digital Advertising
• Website Management
• Brand Compliance
• Graphic Design
• Email Marketing
• Team Collaboration
• Marketing Strategy
• Communication